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KGC 2011 - The European market

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KGC 2011 - The European market

  1. 1. Past, present and future of online games in Europe Thomas Bidaux - ICO Partners
  2. 2. Disclaimer All numbers are estimates. MAU numbers are Monthly Active Users (connected once in the past 30 days) and have been estimated by ICO Partners. Lecture doesn’t delve into Social games specifically.
  3. 3. Me
  4. 4. GOA
  5. 5. NCsoft
  6. 6. ICO Partners Online Games Consulting & Services
  7. 7. Definitions Europe Online games
  8. 8. PART ONE - HISTORY
  9. 9. History My first online game ever... Rogue 36 15 Casus
  10. 10. History
  11. 11. History
  12. 12. History Europe early contribution - MUD
  13. 13. History First commercial successes – Games from the US • Ultima Online (May 1999) • Everquest (November 2002 for Ubi)  No critical mass on their own in Europe
  14. 14. History • First european successes – US licensed games • GOA.com (T4C in 2000; Dark Age of Camelot in 2002) – European developed 3d games • EVE (2003) • Anarchy Online (2001) – European browser games • Runescape (2001) • Ogame (2002) • Seafight (2006) • Dofus (2004) • Travian (2004)
  15. 15. History • Getting large scale – Asian MMO licenses • Metin 2 (2006/2007) • Flyff (2006/2007) • Rappelz (2008) – Browser games expansion • Gameforge • Bigpoint • Ankama • Jagex – American Pay-to-play • NCsoft Europe (Guild Wars 2005) • Blizzard (WOW 2005)
  16. 16. History Online games in Europe were built on: • Free-to-play browser games from Europe • Pay-to-play from the USA • Free-to-play client games from Asia
  17. 17. History Asia F2P-Client MMOs Online Games In Europe USA Europe P2P-Client F2P Browser MMOs MMOs/Strat
  18. 18. PART TWO – STATE OF THE MARKET
  19. 19. State of the Market • Still very fragmented • Still growing • F2P very dominant • A lot of competition on the main territories : Germany, France, Spain, Poland
  20. 20. Germany Title Publisher Est MAU 1 League of Riot 500k Legends Games 2 WoW Blizzard 450k 3 Runes of Frogster 130k Magic Population - 82M Title Publisher Est MAU Home PC equipment 84% of the households 1 Farmerama Bigpoint 1.2M 2 Comunio Comunio 450k Broadband Connections 3 Habbo Sulake 400k 65% of the households
  21. 21. France Title Publisher Est MAU 1 Dofus Ankama 1.8 M 2 World of Blizzard 200k Warcraft 3 League of Riot 160k Legends Games Population - 63M Home PC equipment Title Publisher Est MAU 69% of the households 1 Habbo Sulake 900k 2 Equideow Owlient/ 350k Broadband connections Ubisoft 58% of the households 3 Travian Travianga 340k mes
  22. 22. United Kingdom Title Publisher Est MAU 1 World of Blizzard 140k Warcraft 2 League of Riot Games 120k Legends 3 World of Wargaming 90k Population - 62M tanks Home PC equipment Title Publisher Est MAU 81% of the households 1 Moshi Mind 1.5 M Broadband connections Monsters Candy 70% of the households 2 Club Penguin Disney 900k 3 Bin Weevils Bin 800k Weevils
  23. 23. Italy Title Publisher Est MAU 1 League of Riot 40k Legends Games 2 World of Blizzard 35k Warcraft 3 Combat Arms Nexon 20k Population - 60M Home PC equipment Title Publisher Est MAU 61% of the households 1 Travian Traviangames 250k Broadband connections 2 Farmeram Bigpoint 170k 39% of the households a 3 Hattrick Hattrick 150k
  24. 24. Spain Title Publisher Est MAU 1 Dofus Ankama 600k 2 League of Riot 150k Legends Games 3 World of Blizzard 80k Warcraft Population - 46M Home PC equipment Title Publisher Est MAU 66% of the households 1 Comunio Comunio 600k 2 Habbo Sulake 400k Broadband connections 51% of the households 3 Club Disney 300k Penguin
  25. 25. Poland Title Publisher Est MAU 1 League of Riot Games 270k Legends 2 Metin2 Gameforge 100k 3 World of Wargaming 70k Tanks Population - 38M Home PC equipment Title Publisher Est MAU 66% of the households 1 Farmerama Bigpoint 750k Broadband connections 2 Stardoll Stardoll 400k 51% of the households 3 Moviestar 350k Planet
  26. 26. Important companies Online games companies Europe revenues - million € 310 140 110 57 56 52 40 22 22 20 18 17 15 13 7 source : ICO Partners
  27. 27. PART THREE – TRENDS
  28. 28. Trends Trend #1 – Blurring territories specifics
  29. 29. Trends Trend #2 – Browser games production value increase
  30. 30. Trends Trend #3 – F2P production value global increase; IPs
  31. 31. Trends Trend #4 – MMO loss of traction, even with high production value
  32. 32. Trends Trend #5 – New genres
  33. 33. Trends Trend #6 – Social media integration
  34. 34. Trends Trend #7 – Mobile as a platform
  35. 35. Trends Trend #8 – F2P prevalence on mobile
  36. 36. Trends Trend #9 – Platforms convergence
  37. 37. Trends Conclusion – Harder market than 2 years ago – Fatigue of MMOs and emergence of new genres favour original titles – Focus on quality and niches – Long term objectives ot be considered carefully when looking at either licensing or self-publishing
  38. 38. Q&A
  39. 39. Thank you! thomas@icopartners.com www.slideshare.net/ICOPartners www.icopartners.com/blog @icotom www.facebook.com/icopartners
  40. 40. ICO Partners products European office locations • 34 pages, pdf format • General data on European countries (tax rates, average salaries, cost of employment) • Detailed review of key locations (France, UK, Netherlands, Germany, Ireland, Luxembourg) Download the sample
  41. 41. ICO Partners services Pan-European dedicated PR • Online games focus • Pan-European coverage • Specialized media communication • Promotional activities (beta key distribution, events) Find out more about ICO Media
  42. 42. ICO Partners services Bespoke consulting • European strategy planning • Operations set-up process • Team set-up recommendations • Products evaluations • Market intellirgence Find out more about ICO Partners

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