Objectives This project provides the opportunity to understand specific behaviors that consumers engage in when  moving through the acquisition and consumption processes for a specific product, service, or retailer.  Through the group project, students will have the opportunity to apply course concepts to their selected  retail product, offering, or service (e.g., apparel, home goods, detergent, snack food, movie theater,  health services, automobile, etc).  Question attached ...

1. Objectives
This project provides the opportunity to understand specific
behaviors that consumers engage in when
moving through the acquisition and consumption processes for a
specific product, service, or retailer.
Through the group project, students will have the opportunity to
apply course concepts to their selected
retail product, offering, or service (e.g., apparel, home goods,
detergent, snack food, movie theater,
health services, automobile, etc).
Question attached