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Objectives
This project provides the opportunity to understand specific
behaviors that consumers engage in when
moving through the acquisition and consumption processes for a
specific product, service, or retailer.
Through the group project, students will have the opportunity to
apply course concepts to their selected
retail product, offering, or service (e.g., apparel, home goods,
detergent, snack food, movie theater,
health services, automobile, etc).
Question attached

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ObjectivesThis project provides the opportunity to understand sp

  • 1. Objectives This project provides the opportunity to understand specific behaviors that consumers engage in when moving through the acquisition and consumption processes for a specific product, service, or retailer. Through the group project, students will have the opportunity to apply course concepts to their selected retail product, offering, or service (e.g., apparel, home goods, detergent, snack food, movie theater, health services, automobile, etc). Question attached