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Teaching Business Via Entrepreneurship
Scott Kelly
Campbell University
My Hope
Discuss & Disagree
Definition of a Business
1 Customer
Steve Jobs
“Everybody in this country
should learn to program a
computer, because it teaches
you how to think”
A Bias Perspective
“Every student should (not)
start a business because….”
Mark Cuban’s Trajectory
Salsa Dancing Lessons
Networking Company
Broadcast.com
How many businesses
will your program
create this semester?
90 Businesses
How Many Service Businesses on Sharktank?
Why Service First?
Rejection is Good
Money Matters
Shouldn’t students launch tech company?
Talk to Strangers
Dirty Hands
Focus on Customers
Forced to Hustle
Birdwell Hunting Guides
Zach’s Graphic Design Firm
Let’s Chat….
Scott Kelly
skelly@campbell.edu
919-597-1444

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Teaching via Entrepreneurship

Editor's Notes

  1. I feel a great weight to use the best pedagogy to teach business, open for those to disagree and look forward to it I also I recognize I’m bias. I hope someone will speak up and challenge my thinking. Introductions via zoom in the chat,
  2. When you
  3. From an educational perspective why would you want a student to build an app vs. a kayak guiding service. Let’s compare a student who approaches you with a project to build an app vs. a student who wants to build a kayak guiding business.
  4. Our students have not been rejected enough! Rejection Therapy is needed.
  5. Something changes when a student is paid real money. They understand they can create economic opportunities for themselves.
  6. Service is less exciting Not thinking BIG Not teaching problem solving process
  7. Our students have not talked to enough strangers….or peers!
  8. Get your hands dirty!
  9. They might be in a situation where they need to create economic opportunities for themselves and they will feel empowerd if they have done it before