![What’s Hindering? (Given High Internet Speed) ,[object Object],[object Object],Web Language English, which literacy of general public is low compared to other countries. Thus, not understanding the real dynamics of the new social media tools. SUGGESTION: PR Companies Start off with traditional media channels OR social media consultancy to educate people of its usefulness first.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Thailand+ Social Media- Good to go?
- 1. Thailand + Digital Media - “Good to go?” Aye Thiri PHYO Shaun TAY Liang Yao PHUA Li Guen Caroline Christine BAKELS
- 4. What our interviewees has to say… Andrew Clark, Founder of advertising firm Creative InHouse “ Thailand has embraced digital marketing…target the affluent market segment … it works culturally with the "follow my friends" mentality. “… people perceive online as a personal platform so one can expect more sincere and honest opinions. Therefore, I think people trust online media more.” Sherrie Daraprai, Executive at I-mobile “ You probably should go somewhere else “ (laughs) Jon Russell, Staff writer at Director Thailand Magazine - when asked for advice to new foreign PR in Thailand
- 5. Case Study: Tourism Authority of Thailand
Editor's Notes
- In comparison in UK where the average consumer in London spends 10-15 minutes on train accessing internet. Compared to London, The fact they have internet in pocket and able to assess internet even at home or work on their computers shows there is high daily exposure to online advertising. You can also watch TV on computer. PCs are expensive and less common in the Thai market. In effect, they are less tech-savvy. Their web experience is less intensive. The attitude towards advertising in Thailand is more tolerant. In UK, people may not trust online advertising. But advertising is everywhere in Thailand. You can see them on every TV show, radio show and also petrol kiosk. An online experience is supposedly more personal experience so naturally people will not be as receptive to online advertising. But, Thais in general are fairly more tolerant. It depends on who your audience is and what the companies are trying to do. If you are targeting young audience (16 to 25) who has an understanding of English and they are on these platforms, then it will be more cost-effective to reach out to them via these platforms.
- CONTROVERSAY
- Mrs Juthaporn Rerngrosana, Tourism Authority of Thailand Deputy Governor for Marketing Communication explained the reasoning behind the event: “ The tourism industry has been affected from frequently false and certainly exaggerated information about the political instability in Thailand, much of which has been spread over the internet. The main purpose of this campaign is to enhance the positive perceptions about Thailand, to help regain tourists’ confidence in traveling to Thailand, and to create a more clear and balanced understanding of the conditions in Thailand to the worldwide media, especially through online media, such as blogging and social networking sites that have an impact on tourists’ travel making decisions.”