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: The FUTURE   Kunnskapstinget, 22. september 2009 [email_address]   Twitter: lhhusom LinkedIn: Leif Henrik Husom
We are EXPOSED to ”millions” of TOUCHPOINTS creating our platform for attitude and choice. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The myriad of social medias PROVIDES great POSSIBILITIES – but requires higher PRECISION ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends and changes: ”It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” -  Charles Darwin Change Culture People Politics Technology Demographics
Demographic changes…. Large changes in the population… The Grown-Up Consumer! Increase of single households Girl Power!
Technology changes….   (in a consumer relevant perspective) Web / Enterprise 2.0 Everything Availabile Everywhere The Digital Home ” What would fit into a building 25 years ago, fits in a pocket today. What fits in a pocket today will fit in a blood-cell 25 years from now…”
People:  All scientific consumer research shows we are driven by 4 basic motives! Learning Security Belonging Acquiring  Two more..?  Entertainment Beauty t
Cultural changes From materialism back to more idealism  The protective consumer The influencing consumer The trans-cultural consumer The activist consumer
Social Media usage among Norway enterprises?  Highlights: Dataforeningens survey august2009 (236 respondents) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most important usage areas for social medias today: 4 2% 33% Ca. 20% 24% 27% 21% 18% 10% 24% 18% 11% 10% General marketing /  profiling Word-of-mouth surveillance Competetive  intelligence 1-1 marketing &  Customer dialogue
Hig increase in 2010! Hovedfunn fra Dataforeningens undersøkelse august2009 Strong increase:  1,4-1,8X Mer enn dobling: 4 dobling: Strong increase:  1,7-1,8X Dobling: Strong increase:   1,7-1,9X 4 dobling: Dobling: More than doubling: General  profiling / marketing 1-1 marketing &  Customer dialogue Recruitment Suveys
10 easy rules for efficient use of social medias Basic principles for marketing, communication and dialogue on-line is NOT different from off-line If the business concept, strategy or marketing does not work analog – it most likely will not work digitally either  Do you regard Internet and use of social medias as a platform for enterprise development or as a media channel?
Norway enterprises are well prepared and has high hopes taking social medias in use in 2010. Will they succeed?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009

  • 1. : The FUTURE Kunnskapstinget, 22. september 2009 [email_address] Twitter: lhhusom LinkedIn: Leif Henrik Husom
  • 2.
  • 3.
  • 4. Trends and changes: ”It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” - Charles Darwin Change Culture People Politics Technology Demographics
  • 5. Demographic changes…. Large changes in the population… The Grown-Up Consumer! Increase of single households Girl Power!
  • 6. Technology changes…. (in a consumer relevant perspective) Web / Enterprise 2.0 Everything Availabile Everywhere The Digital Home ” What would fit into a building 25 years ago, fits in a pocket today. What fits in a pocket today will fit in a blood-cell 25 years from now…”
  • 7. People: All scientific consumer research shows we are driven by 4 basic motives! Learning Security Belonging Acquiring Two more..? Entertainment Beauty t
  • 8. Cultural changes From materialism back to more idealism The protective consumer The influencing consumer The trans-cultural consumer The activist consumer
  • 9.
  • 10. Most important usage areas for social medias today: 4 2% 33% Ca. 20% 24% 27% 21% 18% 10% 24% 18% 11% 10% General marketing / profiling Word-of-mouth surveillance Competetive intelligence 1-1 marketing & Customer dialogue
  • 11. Hig increase in 2010! Hovedfunn fra Dataforeningens undersøkelse august2009 Strong increase: 1,4-1,8X Mer enn dobling: 4 dobling: Strong increase: 1,7-1,8X Dobling: Strong increase: 1,7-1,9X 4 dobling: Dobling: More than doubling: General profiling / marketing 1-1 marketing & Customer dialogue Recruitment Suveys
  • 12. 10 easy rules for efficient use of social medias Basic principles for marketing, communication and dialogue on-line is NOT different from off-line If the business concept, strategy or marketing does not work analog – it most likely will not work digitally either Do you regard Internet and use of social medias as a platform for enterprise development or as a media channel?
  • 13.

Editor's Notes

  1. Ingen: Generell markedsføring / profilering 39%