1. Technology makes us a marketing
tool, demographic and target
By Disha Shah(200219287) & Sangeeth Mohan(200219068)
2. Introduction
Technology has created a lot many ways for online marketing. Depending
upon the type of business, we can make use of techniques to promote
products/services. Delivering an advertisement using technology as a
marketing tool includes messages that make use of
logos, text, animations, video clips, images and colors. Advertisements are
designed keeping the target audience in mind.
3. Methods to display advertisements
• Web Banner Advertising:These ads are also called as Banner Ads.These ads
are designed using animation, videos, buttons, forms, audio and/or other
interactive elements.
• Social Media Marketing:This type of ad display is very much similar to the
web banner advertising.The commercial promotion of a product is
conducted through social media websites.
4. • Mobile Marketing:This type of display method for advertisements is
through mobile devices such as smart phones, tablets or feature phones.
• Email Marketing: Email marketing is directed to a group of people by their
email.This type of email is used to send ads, business request or to generate
sales for a product/service.
• Online Classifieds:This type of ads is posted online in a categorical listing of
a specific website column
7. Strategies to a successful online advertising
• Webmaster tools such as SEO (Search Engine Optimization) help to gain
traffic for commercial websites online. SEO can be well defined as under:
• SEO - A methodology of strategies, techniques and tactics used to increase
the amount of visitors to a website by obtaining a high-ranking placement in
the search results page of a search engine -- including Google, Bing,Yahoo
and other search engines. It helps to improve the chances that the site will
be found by the search engine.
8. Demographics and online marketing tool
technology
• Teens and young adults are increasingly using the web for more than just
casual browsing.
• The youth will continue to be one of the heaviest users of social media.
• Today’s 60-year-olds do more than just stay home in their slippers, sipping a
mug of hot cocoa and surfing different television channels.
• Although email is still the preferred channel of communication among older
users, the statistics suggest that social media is fast catching on
9. According to the report
• At 78.2%, baby boomers spend more time and money online than any other
generation; this percentage is likely to stay the same through 2015.
• Of this, the 56-65 age group spends approximately 36.5 hours a month online.
• Contrary to the belief that older consumers shy away from mobile phones, it has
been found that 86.9% of Baby Boomers will have a mobile phone in 2013.
• Internet is accessible via mobile browsers or installed apps by almost one quarter of
this demographic.
• By 2015, 40% of the Baby Boomers will use the internet via mobile.
10. • Social networking use among Internet users ages +50 almost doubled to
42% in May 2012 from 22% in the previous year.
• During the same period, the +65 age bracket’s social media usage increased
from 13% to 26%.
• Although the older audience is not as quick to catch on to the concept of
social networking, they nevertheless, are showing increased ’stickiness’ to
social media sites
11. • eMarketer’s recent study indicates that Boomers spend over $2.9 trillion annually, and a
significant amount of their time online is spent shopping.
• Most people who fall under this bracket are either beginning to retire or have already
retired; with time and disposable income in hand, this demographic is more than willing to
give brick-and-mortar stores a pass and shop online instead.
• Boomers are less critical about shopping online, says a recent study by Experian Simmons.
According to the study, 49% of boomers thought making online purchases was
safe, compared to 47% of total internet users.
• All this is possible only because of the advanced and easy to use techniques developed in
past few decades.
12. Conclusion
• Technology has given us opportunity to grow online businesses, small or
big, global or local. It is all possible with the easy methods and techniques
developed in due course of time. It makes easy to connect to each other for
business and work together.
