- Startups are focused on searching for a scalable and repeatable business model through continuous customer validation and pivoting if needed. In contrast, large companies execute established business models through planning and accounting.
- Traditional processes like marketing, sales, engineering are inappropriate for startups still searching for a model. Startups require agile development and customer development focused on hypothesis testing.
- Once a startup finds product/market fit and a repeatable sales process, it transitions to a large company focused on growth, processes, and management over leadership. Accounting takes priority over metrics like in large companies versus the search focus of startups.
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Greycroft - Why Accountants Don’t Run Startups
1. Why Accountants Don’t Run Startups Steve Blank Stanford - School of Engineering U.C. Berkeley - Haas School Of Business www.steveblank.com Twitter: sgblank
39. i.e. Product/Market fit- Repeatable sales model - Managers hired What’s A Startup? A Startup is the organization used to search for a scalable business model
119. Customer Discovery CustomerDiscovery CustomerValidation Company Building CustomerCreation Stop selling, start listening Test your hypotheses Continuous Discovery
125. Traditional Product DevelopmentUnit of progress: Advance to Next Stage Waterfall Requirements Design Problem: known Solution: known Implementation Verification Maintenance Source: Eric Rieshttp://startuplessonslearned.blogspot.com
126. When the Customer Problem is Known “Product Owner” or in-house customer Problem: Known Solution: Unknown Source: Eric Rieshttp://startuplessonslearned.blogspot.com
127. Agile - Customer Problem is KnownUnit of progress: a line of working code “Product Owner” or in-house customer Problem: Known Solution: Unknown Source: Eric Rieshttp://startuplessonslearned.blogspot.com
128. When the Customer Problem is Unknown Problem: Unknown Solution: Unknown Source: Eric Rieshttp://startuplessonslearned.blogspot.com
129. Lean Startup- Customer Problem is UnknownUnit of progress: learning about customers Problem: Unknown Solution: Unknown Source: Eric Rieshttp://startuplessonslearned.blogspot.com