5. Cheap Demo IP Manufacture of machine Production Sensing materials Direct sales Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Business Canvas #1
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8. Airports Cheap Demo Partner’s distribution channels IP Manufacture of machine Production Sensing materials Wider spectrum Direct sales Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Existing companies: Smiths Detection 12/14/11 Business Canvas #2
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11. Airports Cheap Demo Partner’s distribution channels IP Manufacture of machine Production Sensing materials Wider spectrum Direct sales Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Existing companies: Smiths Detection Field Test Profit explosives detection/cleanup organizations Non-profit organizations Flir Development Initiative Limited 12/14/11 Business Canvas #3
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16. Business Canvas #1 Cheap Demo IP Manufacture of machine Production Sensing materials Direct sales. Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals
17. Airports Cheap Demo Partner’s distribution channels IP Manufacture of machine Production Sensing materials Wider spectrum Direct sales. Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Existing companies: Smiths Detection Business Canvas #2
18. Airports Cheap Demo Partner’s distribution channels IP Manufacture of machine Production Sensing materials Wider spectrum Direct sales. Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Existing companies: Smiths Detection Field Test Profit explosives detection/cleanup organizations Non-profit organizations Flir Development Initiative Limited Business Canvas #3
19. Airports Cheap Demo Partner’s distribution channels IP Production Sensing materials Wider spectrum Direct sales. Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Existing companies: Smiths Detection Field Test Profit explosives detection/cleanup organizations Non-profit organizations Flir Development Initiative Limited HALO Smith Detection Business Canvas #4 Manufacture of machine
20. Airports Cheap Demo Partner’s distribution channels IP Production Sensing materials Wider spectrum Direct sales. Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Field Test Profit explosives detection/cleanup organizations Non-profit organizations Flir Smith Detection Business Canvas #5 Manufacture of machine
21. Airports Cheap Demo Partner’s distribution channels IP Production Sensing materials Wider spectrum Direct sales. Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Field Test Profit explosives detection/cleanup organizations Non-profit organizations Flir Smith Detection Business Canvas #6 Manufacture of machine
22. Airports Cheap Demo Partner’s distribution channels IP Manufacture of machine Production Sensing materials Wider spectrum Direct sales. Distribution 1 Machine sales Production UN Other Gov. US Army Training Dedicated personal assistance Large scale Reliable Easy to use Rapid Distribution Facilities Chemicals Field Test Profit explosives detection/cleanup organizations Non-profit organizations Flir Smith Detection Business Canvas #7 Key suppliers: chemicals
25. Customer Lifetime Value (LTV) with High Efficiency http://www.dbmarketing.com/articles/Art251a.htm Acquisition Year Second Year Third Year Customers 6 4 3 Retention Rate 65% 75% 80% Orders / Year 1 2 2 Avg Order Size 1 sq km2 5 sq km2 10 sq km2 Total Revenue $ 24 M $ 160 M $ 240 M Costs 70% 65% 65% Cost of Sales $ 16.8 M $ 104 M $ 156 M Acquisition / Person $ 5,000 $ 2,000 $ 2,000 Marketing Costs $ 30,000 $ 8,000 $ 8,000 Total Costs $ 16,830,000 $ 104,008,000 $ 156,008,000 Gross Profit $ 7,170,000 $ 55,992,000 $ 83,992,000 Cumulative Profit $ 7,170,000 $ 63,162,000 $ 147,154,000 Customer LTV $ 1.12 M $ 10 M $ 24 M
26. Payment Flow Construction Companies Mine Sniffer Oil/gas Companies Field Test Based Proposal Demand Creation CUSTOMER Successful field test More reliable Attract customers United Nations Commercial Landmine Clearance Companies (NGOs) Charitable Trust/ Foundations New claims More reliable New costs Lower price New costs
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28. Income Statement Total Revenues 24,000,000 Expenses 1 Advertising 30,000 2 Cost of goods sold 16,800 3 Furniture and equipment 5,000 4 Insurance 20,000 5 Salaries and wages 320,000 6 Other 10,000 Total Expenses 401,800 Net Income Before Taxes 23,598,200 Income tax expense 9,439,280 Income from Continuing Operations 14,158,920
Editor's Notes
(Total Area km2 X $ / km2)
The worldwide landmine problem is one of astounding proportions. While it is difficult to determine the exact number of mines deployed worldwide, it is estimated that 60 to 70 million mines are deployed in approximately 70 countries. It has been estimated by the International Committee of the Red Cross that 26 000 people are involved in landmine incidents each year. Of this number, approximately 40% are children. Based on these statistics, a person is maimed or killed by a mine every 20 min [1]. In addition to the physical and mental trauma inflicted by landmines, the effect on the economy of mined areas is devastating.