Entrepreneurship Session-12
Internal Relationship between large and small business: <ul><li>Competitive: </li></ul><ul><li>Complimentary: </li></ul><u...
Small Scale Business: <ul><li>70 percent of the total innovations in the world have come from the Small Scale Sector: </li...
Small Industries Development Organization (SIDO)   <ul><li>It is an apex body for assisting the Ministry in: </li></ul><ul...
National Small Industries Corporation (NSIC) Ltd.   <ul><li>Was set up with a view to promoting, aiding and fostering the ...
The Corporation has been assisting the sector through the following schemes and activities:   <ul><li>Supply of both indig...
The Corporation has been assisting the sector through the following schemes and activities: <ul><li>Export of small indust...
The Corporation has been assisting the sector through the following schemes and activities: <ul><li>Sensitizing SSI units ...
Phases of New-Product Development
Phases of New-Product Development (cont’d) <ul><li>Idea Generation </li></ul><ul><ul><li>Seeking product ideas to achieve ...
Phases of New-Product Development (cont’d) <ul><li>Screening </li></ul><ul><ul><li>Choosing the most promising ideas for f...
Phases of New-Product Development (cont’d) <ul><li>Concept Testing </li></ul><ul><ul><li>Seeking potential buyers’ respons...
Concept Test for a Tick and Flea Control Product
Phases of New-Product Development (cont’d) <ul><li>Business Analysis </li></ul><ul><ul><li>Assessing the potential of a pr...
Phases of New-Product Development (cont’d) <ul><li>Product Development </li></ul><ul><ul><li>Determining if producing a pr...
Phases of New-Product Development (cont’d) <ul><li>Test Marketing </li></ul><ul><ul><li>Introducing a product on a limited...
Phases of New-Product Development (cont’d) <ul><li>Commercialization </li></ul><ul><ul><li>Deciding on full-scale manufact...
Product Protection: <ul><li>Patents: A patent is a set of  exclusive rights  granted by a  state  to a patentee (the  inve...
Patents: <ul><li>The exclusive right granted to a patentee in most countries is the right to prevent or exclude others fro...
Patents: <ul><li>Is a grant of a property right by the government to the inventor. </li></ul>
What can be patented? <ul><li>Process: </li></ul><ul><li>methods of production </li></ul><ul><li>research </li></ul><ul><l...
What can be patented? <ul><li>Machinery: </li></ul><ul><li>instruments </li></ul><ul><li>machines </li></ul><ul><li>Manufa...
What can be patented? <ul><li>Compositions of matter: </li></ul><ul><li>chemical compounds </li></ul><ul><li>medicines </l...
Types of patents: <ul><li>Utility patents: </li></ul><ul><li>granted for new products </li></ul><ul><li>process  </li></ul...
Types of patents: <ul><li>Design patent: </li></ul><ul><li>Plant patent: </li></ul>
Trademarks:
Copyrights: <ul><li>Copyright protects creative or artistic works.   </li></ul>
Trade secrets: <ul><li>A trade secret is a  formula ,  practice ,  process ,  design ,  instrument ,  pattern , or compila...
Market research in pre start up phase <ul><li>Who is the customer? </li></ul><ul><li>Gender and Age </li></ul><ul><li>Inco...
Market research in pre start up phase <ul><li>Where is the market? </li></ul><ul><li>Market size and changes </li></ul><ul...
Market research in pre start up phase <ul><li>Competition </li></ul><ul><li>Who are the market players? </li></ul><ul><li>...
Market research in pre start up phase <ul><li>Distribution </li></ul><ul><li>How will customers be reached? </li></ul>
Market research in pre start up phase <ul><li>Sources of market intelligence: </li></ul><ul><li>Existing competitors </li>...
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Entp 12ppt

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Entp 12ppt

  1. 1. Entrepreneurship Session-12
  2. 2. Internal Relationship between large and small business: <ul><li>Competitive: </li></ul><ul><li>Complimentary: </li></ul><ul><li>Maintenance and repair services: </li></ul><ul><li>Social benefits of inter-linkages: </li></ul><ul><li>Jobbing: </li></ul><ul><li>Merchandising: </li></ul>
  3. 3. Small Scale Business: <ul><li>70 percent of the total innovations in the world have come from the Small Scale Sector: </li></ul><ul><li>Siemens, Ford, Eastman Kodak, Lever </li></ul><ul><li>Brothers, Reliance, Nirma, Rasna were all started small and then nurtured into </li></ul><ul><li>big businesses. </li></ul>
  4. 4. Small Industries Development Organization (SIDO) <ul><li>It is an apex body for assisting the Ministry in: </li></ul><ul><li>formulating, </li></ul><ul><li>coordinating, </li></ul><ul><li>implementing and </li></ul><ul><li>monitoring policies and programmes for the promotion and development of small scale industries in the country </li></ul>
  5. 5. National Small Industries Corporation (NSIC) Ltd. <ul><li>Was set up with a view to promoting, aiding and fostering the growth of small scale industries in the country with focus on commercial aspects of these functions. </li></ul><ul><li>NSIC continues to implement its various programmes and projects throughout the country to assist the SSI units. </li></ul>
  6. 6. The Corporation has been assisting the sector through the following schemes and activities: <ul><li>Supply of both indigenous and imported machines on easy hire-purchase terms </li></ul><ul><li>Composite term loan scheme </li></ul><ul><li>Procurement, supply and distribution, of indigenous and imported raw- materials </li></ul><ul><li>Marketing of small industries products </li></ul>
  7. 7. The Corporation has been assisting the sector through the following schemes and activities: <ul><li>Export of small industries products and developing export-worthiness of small scale units </li></ul><ul><li>Enlisting competent units and facilitating their participation in Government Stores Purchase Programme </li></ul>
  8. 8. The Corporation has been assisting the sector through the following schemes and activities: <ul><li>Sensitizing SSI units on technological up gradation through Software Technology Parks and Technology Transfer Centers </li></ul><ul><li>Mentoring & advisory services </li></ul><ul><li>Technology business incubators </li></ul><ul><li>Setting up small scale industries in other developing countries on turnkey basis </li></ul>
  9. 9. Phases of New-Product Development
  10. 10. Phases of New-Product Development (cont’d) <ul><li>Idea Generation </li></ul><ul><ul><li>Seeking product ideas to achieve objectives </li></ul></ul><ul><ul><ul><li>Internal sources: marketing managers, researchers, sales personnel, and engineers </li></ul></ul></ul><ul><ul><ul><li>External sources: customers, competitors, advertising agencies, consultants, and new-product alliances </li></ul></ul></ul>
  11. 11. Phases of New-Product Development (cont’d) <ul><li>Screening </li></ul><ul><ul><li>Choosing the most promising ideas for further review </li></ul></ul><ul><ul><ul><li>Concerns about cannibalization of existing products </li></ul></ul></ul><ul><ul><ul><li>Company capabilities to produce and market the product </li></ul></ul></ul><ul><ul><ul><li>Nature and wants of buyers </li></ul></ul></ul>
  12. 12. Phases of New-Product Development (cont’d) <ul><li>Concept Testing </li></ul><ul><ul><li>Seeking potential buyers’ responses to a product idea </li></ul></ul><ul><ul><ul><li>Low cost determination of initial reaction to product idea </li></ul></ul></ul><ul><ul><ul><li>Identification of important product attributes and benefits </li></ul></ul></ul>
  13. 13. Concept Test for a Tick and Flea Control Product
  14. 14. Phases of New-Product Development (cont’d) <ul><li>Business Analysis </li></ul><ul><ul><li>Assessing the potential of a product idea for the firm’s sales, costs, and profits </li></ul></ul><ul><ul><ul><li>Does the product fit in with existing product mix? </li></ul></ul></ul><ul><ul><ul><li>Is demand strong enough to enter the market? </li></ul></ul></ul><ul><ul><ul><li>How will introducing the product change the market? </li></ul></ul></ul><ul><ul><ul><li>Is the firm capable of developing the product? </li></ul></ul></ul><ul><ul><ul><li>What are the costs for developing and marketing? </li></ul></ul></ul>
  15. 15. Phases of New-Product Development (cont’d) <ul><li>Product Development </li></ul><ul><ul><li>Determining if producing a product is feasible and cost effective </li></ul></ul><ul><ul><ul><li>Construction of a prototype, or working model </li></ul></ul></ul><ul><ul><ul><li>Testing of the prototype’s overall functionality </li></ul></ul></ul><ul><ul><ul><li>Determining the level of product quality </li></ul></ul></ul><ul><ul><ul><li>Branding, packaging, labeling, pricing, and promotion decisions </li></ul></ul></ul>
  16. 16. Phases of New-Product Development (cont’d) <ul><li>Test Marketing </li></ul><ul><ul><li>Introducing a product on a limited basis to measure the extent to which potential customers will actually buy it </li></ul></ul><ul><ul><ul><li>Sample launch of entire marketing mix </li></ul></ul></ul><ul><ul><ul><li>Lessens risk of larger market failure </li></ul></ul></ul><ul><ul><ul><li>Is expensive; simulated test marketing is an alternative </li></ul></ul></ul>
  17. 17. Phases of New-Product Development (cont’d) <ul><li>Commercialization </li></ul><ul><ul><li>Deciding on full-scale manufacturing and marketing plans and preparing budgets </li></ul></ul><ul><ul><ul><li>Modifications indicated by test marketing are incorporated into the production design. </li></ul></ul></ul><ul><ul><ul><li>Marketing, distribution, and servicing plans are finalized. </li></ul></ul></ul><ul><ul><ul><li>Product roll-out occurs in stages to lessen the risks of introducing the new product. </li></ul></ul></ul>
  18. 18. Product Protection: <ul><li>Patents: A patent is a set of exclusive rights granted by a state to a patentee (the inventor or assignee) for a fixed period of time in exchange for the regulated, public disclosure of certain details of a device, method, process or composition of matter (substance) (known as an invention ) which is new , inventive , and useful or industrially applicable </li></ul>
  19. 19. Patents: <ul><li>The exclusive right granted to a patentee in most countries is the right to prevent or exclude others from : </li></ul><ul><li>making, </li></ul><ul><li>using, </li></ul><ul><li>selling, </li></ul><ul><li>offering to sell or importing the claimed invention. </li></ul>
  20. 20. Patents: <ul><li>Is a grant of a property right by the government to the inventor. </li></ul>
  21. 21. What can be patented? <ul><li>Process: </li></ul><ul><li>methods of production </li></ul><ul><li>research </li></ul><ul><li>testing </li></ul><ul><li>analysis </li></ul>
  22. 22. What can be patented? <ul><li>Machinery: </li></ul><ul><li>instruments </li></ul><ul><li>machines </li></ul><ul><li>Manufactures: </li></ul><ul><li>how product is made </li></ul><ul><li>including materials,manufacturing process. </li></ul>
  23. 23. What can be patented? <ul><li>Compositions of matter: </li></ul><ul><li>chemical compounds </li></ul><ul><li>medicines </li></ul><ul><li>synthetic materials </li></ul><ul><li>cosmetic </li></ul><ul><li>fertilizing agents </li></ul>
  24. 24. Types of patents: <ul><li>Utility patents: </li></ul><ul><li>granted for new products </li></ul><ul><li>process </li></ul><ul><li>machinery </li></ul><ul><li>methods of manufacturing </li></ul><ul><li>composition of matters. </li></ul>
  25. 25. Types of patents: <ul><li>Design patent: </li></ul><ul><li>Plant patent: </li></ul>
  26. 26. Trademarks:
  27. 27. Copyrights: <ul><li>Copyright protects creative or artistic works. </li></ul>
  28. 28. Trade secrets: <ul><li>A trade secret is a formula , practice , process , design , instrument , pattern , or compilation of information used by a business to obtain an advantage over competitors within the same industry or profession . </li></ul>
  29. 29. Market research in pre start up phase <ul><li>Who is the customer? </li></ul><ul><li>Gender and Age </li></ul><ul><li>Income Status </li></ul><ul><li>Occupation and Education </li></ul><ul><li>Other customer characteristics </li></ul>
  30. 30. Market research in pre start up phase <ul><li>Where is the market? </li></ul><ul><li>Market size and changes </li></ul><ul><li>Segmenting the Market </li></ul><ul><li>Growth characteristics </li></ul><ul><li>Sales Forecast </li></ul>
  31. 31. Market research in pre start up phase <ul><li>Competition </li></ul><ul><li>Who are the market players? </li></ul><ul><li>Existing competitors </li></ul><ul><li>Products or substitutes </li></ul>
  32. 32. Market research in pre start up phase <ul><li>Distribution </li></ul><ul><li>How will customers be reached? </li></ul>
  33. 33. Market research in pre start up phase <ul><li>Sources of market intelligence: </li></ul><ul><li>Existing competitors </li></ul><ul><li>Trade publications </li></ul><ul><li>Securities Analysts Reports </li></ul><ul><li>Potential customers </li></ul>

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