Autonomow has pivoted from developing an autonomous mowing solution to focusing on developing an autonomous weeding solution. They conducted farm visits and customer interviews that confirmed a strong need from growers for an autonomous weeding solution. Growers indicated they would be willing to pay $100k for a unit and that the target market is larger than initially estimated, including both organic and conventional crops. Key factors that resonate with customers are return on investment, effective customer service, and easy to use equipment.

1. Team Autonomow Autonomous Agricultural Weeding Presentation # 3 Customer Hypothesis Testing Confidential

2. Weekly Update Focus on weeding (drop the mowing) Customer need is high, larger potential market, could make organic produce more affordable – can change the industry! Farm Visits Bolthouse Farms, Industrial Carrots, Salinas Valley REFCO Farms, med-large grower, Salinas Valley Interviews Ag Services of Salinas, Fertilizer applicator Heirloom Organics, small owner/operator, Santa Cruz Mts Small Organic Corn/Soy grower in Nebraska Maintenance Services for City of Los Altos Colony Landscaping Market Research 2008 Ag Census data Initially targeting high-density crops (carrots, spring mix, etc) Target market smaller than first estimated Weeding solution not limited to organic crops – investigating applicability to conventional crops (20x acres) “Spring mix – ya know, that crap you buy in the store that tastes like weeds” – Cliff, Farm Mgr

3. Autonomow has made a pivot … Automatic Mowing Mild customer interest – buyers are operators Product replaces 1 or 2 workers Entrenched existing players and distribution Liability a big concern “99% of engineering to solve 1% of the problem.” Sven Strohband Automatic Weeding Hair-on-fire need from customers Product replaces 10 to 150 workers Relatively open distribution, no single tractor vendor Autonomow is no mo’ …

4. Visit Highlights Above: Organic Carrots, 7wks. Top right: Conventional carrots Bottom Right: Very weedy. Will require multiple passes of hand weeding

5. Visit Highlights Carrot vs. Weeds Due to small root systems, carrots have no chance against weeds

6. Visit Highlights Organic Broccoli, closely cultivated. Weeds close to plants are hand-picked

7. Visit Highlights State of the Art in Weeding Technology for Organic Crops

9. Industrial (10,000s of acres)

10. Large (1,000s of acres)

11. Willing to pay $100k for one unit

12. Smaller growers (100s of acres) usually subcontract the labor services or rent equipment

13. All purchases through local dealers

14. Customer service is essentialPost-Test

16. Local Farm Mgr

17. Cliff Kirkpatrick, visited

18. Director, Ag Technology

20. CFO, CEO (Jeff Dunn)Cliff, Farm Mgr

22. Grower

24. Backup slides

25. Market Differentiation Market Research (2008 Ag Census data) Initially targeting high-density, organic crops carrots, baby lettuce (spring mix), spinach Not limited to organic crop – conventional crops do require manual weeding Lower savings per acre (1/5-1/2) but many more acres (x20). High-density crops are most difficult Highest need Successful technology can be expanded to mostly any other row crop Researching use in grains – acres nearly double all other crops combined.