Forward Progress has a unique program for community banks, we setup the plan, build community, manage events, drive traffic and leads. We have a select program especially for our business bankers who want to reach the very busy business owners of the world. If you are ready for the next level of digital marketing for banks, call us! 877-592-6224
4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Awareness
Consideration
Conversion
Loyalty
Advocacy
Word-of-Mouth
2. Consumers add or subtract
brands as they evaluate what they
want
1. The consumer considers
an initial set of brands,
based on brand perceptions
and exposure to recent
touch points.
4. After purchasing a product or service,
the consumer builds expectations based on
experience to inform the next decision journey.
3. Ultimately,
the consumer
selects a brand
at the moment
of purchase.
Moment of
Purchase
Initial
Consideration
Active Evaluation
Information gathering, shopping
Post purchase Experience
Ongoing exposure
Loyalty loop
Trigger
Content Marketing and the Consumer Journey
5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Influencer Marketing
• Spotlighting the team from the inside out
• Employee’s – enhanced LinkedIn ProfilesVideo
• Executives - thought leadership
• Employee Spotlight (hosting online events)
• Employee Advocacy
• Humanize Brand
• Featured Business Clients
• Loyal Clients
• New Client Welcome
• Startup Spotlight
Source: Nielson
14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Case Study
• We built a successful PPC campaign to
generate business loans for Bridgeview Bank
Our campaign produced results:
• 682,625 impressions
• 3,196 clicks (visitors driven to landing page)
• $5.78 Ave CPC (well below industry average
$30)
• 122 qualified businesses leads asking for
more info / applied for a business loan.