WB Data Intelligence

1. August 5th, 2017
WB DATA INTELLIGENCE
@BIG DATA DAY LA 2017
Keith Camoosa
SVP, Data Intelligence
Warner Brothers

2. COMPANY OVERVIEW
Warner Bros. Entertainment Inc., a Time Warner
Company, is a fully integrated, broad-based
entertainment company.
Warner Bros. is the global leader in the creation,
production, distribution, licensing and marketing of all
forms of entertainment and their related businesses.
We stand at the forefront of every aspect of the
entertainment industry, from feature films to television,
animation, comic books, interactive entertainment and
games, product and brand licensing, and broadcasting.

3. KEY 2017 FILM SLATE HIGHLIGHTSUPCOMING
$311M (ww) $566M (WW) $780M (WW) $113M (WW)
August 11 September 8 November 17October 6

4. 2016 FILM SLATE HIGHLIGHTS
$147M $112M
$356M $320M
$217M
$873M $746M
$207M $155M$182M
$238M$812M

5. WB TELEVISION GROUP: '16-'17 SEASON

6. WARNER BROS. DIGITAL
(China SVOD Partnership)

7. WARNER BROS. GAMES: 2017 HIGHLIGHTS
"Injustice 2" launched mid-May
and has become a huge hit
"Shadow of War"
Launches October 10
"LEGO Marvel Super Heroes 2"
Launches November 14

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© UM 2013 Nationwide | AMP Overview | January 22, 2013
Media has changed

9. © UM 2013 Nationwide | AMP Overview | January 22, 2013
Consumed as a family

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© UM 2013 Nationwide | AMP Overview | January 22, 2013
For decades

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© UM 2013 Nationwide | AMP Overview | January 22, 2013
With few media choices

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© UM 2013 Nationwide | AMP Overview | January 22, 2013
Now, consumption is often solitary

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Even when together….

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Digitized across all devices

15. Near infinite choice of media available at any time on any device

16. Near complete data collection across all digital media & devices

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Primary research, panels, customer data &
market-level records
(1,000s – 100,000s)
Log-Based Info
(Billions)
Massive event-level data, often joinable to devices, people, and HHs
Identity / Device Graphs
Retail Sales

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Product usability & refinement
User-level propensity scoring
User-level marcom attribution & optimization
LTV methods Supply Chain Optimization
Full-market segmentation Partner negotiation & selection
Retail insights & optimization
Pricing insights & optimization
Marketing & advertising planning systems
Improved creative decisions
Real-time early warning systems
Identification of underserved markets
Social media analysis linked to $ outcomes
New product development
Massive datasets, data-science methods, and big data technology /
enablement systems create new opportunities for business, in all industries
> speed, accuracy, performance, decision making abilities,

19. Data
Science /
Advanced
Analytics
IT
Software
Development
Business
Leadership
Executives
Finance
-
Business
End Users
Human
Resources
Big Data
Engineering
Generating value via ‘big data’ requires org alignment & use cases that map
to revenue generation
Legal

20. @WB: Connecting data, across the studio
Sales
Supply
Chain
Production
Marketing
Physical
Pre-
Production
Ratings
Consumer
Exhibitor
Social
Digital
Linear
Operations
Behavior
Inventory
Spend
Competitors
Content
Protection
Over the
Top
Theme Parks
/ Studio Tours
Theatrical
Home
Entertainment
Television
Consumer
Products
Games
Studio Tours

21. Unlocking business value at Warner Brothers
via Big Data Engineering & Data Science
Theatrical
Home
Entertainment
Television
Consumer
Products
Games
Studio Tours
• Data-first approach to marketing and advertising
• Real-time ML scoring of audiences for content recommendations, marketing
optimization, and within app engagement
• Real-time visualization of user-level consumption of WB content
• Ensemble algorithmic approaches to forecasting business results and
consumer response to specific products
• Data integrations with key partners
• Deterministic linkage of market-research / attitudinal data with
observational behavioral data

22. TEXT ‘WARNERBROS’ to 67076
We’re Hiring
WarnerBrosCareers.com