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Data Con LA 2022 - How are NFTs and DeFi Changing Entertainment

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Data Con LA 2022 Keynotes
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Data Con LA 2022 - How are NFTs and DeFi Changing Entertainment

Mariana Danilovic, Managing Director at Infiom, LLC
We will address:
(1) Community creation and engagement using tokens and NFTs
(2) Organization of DAO structures and ways to incentivize Web3 communities
(3) DeFi business models applied to Web3 ventures
(4) Why Metaverse matters for new entertainment and community engagement models.

Mariana Danilovic, Managing Director at Infiom, LLC
We will address:
(1) Community creation and engagement using tokens and NFTs
(2) Organization of DAO structures and ways to incentivize Web3 communities
(3) DeFi business models applied to Web3 ventures
(4) Why Metaverse matters for new entertainment and community engagement models.

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Data Con LA 2022 - How are NFTs and DeFi Changing Entertainment

  1. 1. 1 WWW.INFIOM.COM How are NFTs and DeFi Changing Entertainment Presented by Mariana Danilovic Managing Director, Infiom
  2. 2. 2 WWW.INFIOM.COM Infiom ❖ Infiom is global accelerator connecting Fortune 500 companies with fast developing disruptive technology ventures in the Metaverse with Web3 economies, including DeFi, NFTs and DAOs business models. ❖ Companies in our network are focused on fundraising and/or business development. ❖ Infiom works with disruptive technology accelerators, investors and Fortune 500 companies globally through local and Virtual Infiom Salons, Clubhouse discussions, AI powered newsletter, Venture and NFTs Boost Programs, and our proprietary digital media network to grow the next generation of the Internet.
  3. 3. 3 WWW.INFIOM.COM Infiom’s Global Community Metaverse with Web3 and Disruptive Technology Accelerators, Labs and Centers Fortune 500 Partners Metaverse with Web3 and Disruptive Technology Funds and Other Investors Top Tier Metaverse with Web3 Disruptive Technology Ventures WWW.INFIOM.COM 3
  4. 4. 4 WWW.INFIOM.COM Who are Infiom Members Venture Capitalists Family Offices Angel Investors Cryptocurrency Funds and Exchanges Hedge Funds Entrepreneurs and Developers Corporate Funds Established and Fortune 500 Companies Exploring Metaverse with Web3 Disruptive Technology Top Tier Metaverse with Web3 and Disruptive Technology Ventures Original Metaverse with Web3 and Disruptive Technology Investors, CEOs, and Founders
  5. 5. 5 WWW.INFIOM.COM Major Issues in the Entertainment Business Infiom Boost is yur rocket fuel for the blockchain economy! ❖ Here are five major issues that will be positively affected with blockchain technologies and their evolving distribution platforms: ❖ Issue #1 – Consumers Ability to Access Content – Content discovery, affordability, and access due to geography, OTT app or network availability, and the underlying costs still are preventing consumers from accessing content as easily as they want it, when they want it, and in their desired format. ❖ Issue #2 – Producers and Talent’s Ability to Participate in Intellectual Property Ownership – Streaming companies pay upfront fees for original programming. This means that producers and talent are not even awarded profit participations. The producers don’t have any intellectual property ownership in their film, TV, AR/VR project.
  6. 6. 6 WWW.INFIOM.COM Major Issues in Entertainment Business (Cont’d) Infiom Boost is your rocket fuel for the blockchain economy! ❖ Issue #3 – Producers Ability to Engage Consumers in the Production, Distribution, and Marketing – Due to the proliferation of programming, producers may want to engage their consumer team members with the development, production, distribution, marketing and/or curating of programming. This is much more achievable in a decentralized, network environment, where everyone’s contribution is trackable. ❖ Issue #4 – Accurate Tracking of Ownership and Profit Participations – The current ownership and profit participation tracking systems in Hollywood could be improved. With an open and transparent ledger, most mistakes in tracking ownership and profit participations could be avoided. ❖ Issue 5 – Ability to Distribute Content to the Engaged Audience – As streaming companies like Netflix and Amazon gain access to consumer viewing data, several large technology companies are on a quest to own entertainment related consumer data.
  7. 7. 7 WWW.INFIOM.COM The Metaverse is on track to become the next generation of the internet and will affect every industry. (Source: McKinsey Report: Value creation in the metaverse. The real business of the Virtual World. June 2022)
  8. 8. 8 WWW.INFIOM.COM ● Decentralized -- where individuals, own and govern sections of the internet. ● Permissionless - where central authorities are not controlling access to services. ● Trustless -- virtual transactions occur between two or more parties without intermediaries. ● Private – User privacy is better protected due to lack of centralized databases. Web3 is the next- generation internet developed on public blockchains. Static web pages Social Media NFTs, Cryptocurrencies, Metaverse
  9. 9. 9 WWW.INFIOM.COM ● Metaverse economies with tokenized assets that can be bought, sold, traded, used in games, obtained in contribute to earn scenarios provide for extension of one’s identity, ● This is giving rise to whole new digital economies powered by a strong sense of affiliation to projects by the Web3 community. ● Projects like the Bored Ape Yacht Club have thousands of members flaunting their profile ape photos on Twitter, reminding people of the value of their NFT and elite affiliation. Web3 is characterized by digital assets issued on a blockchain with hyper engaged communities.
  10. 10. 10 WWW.INFIOM.COM Community and DAO Infiom Boost is your rocket fuel for the blockchain economy! ❖ The community is the heart and soul of a blockchain project, providing a strong foundation that drastically improves the likelihood of a project’s success. ❖ The individuals who are part of a community help raise funds, create videos, and show other people how to use features of the technology. ❖ Community members often are the people who organize meetups, answer questions in Telegram and Discord, or amplify content on Crypto Twitter. ❖ Community members might contribute open-source code, build apps using the core technology, or evangelize the project. ❖ The strength of a community’s network effect, moreover, is not only determined by how many people make up the community, but the bond between participants and the value of their interactions. ❖ The decentralized nature of blockchain ensures no single entity or individual is in control of a project. Instead, a community of diverse individuals is in the driver’s seat, working to propel the project forward.
  11. 11. 11 WWW.INFIOM.COM As Metaverse with Web3 become more prolific, the way content creators & owners protect and track their digital assets is changing. Media Files/ Unique digital asset Track Protect Smart contract / token
  12. 12. 12 WWW.INFIOM.COM It is essential that media, sports and entertainment companies build a Metaverse with Web3 strategy to participate in the potential $5 trillion market or risk getting left behind. (Source: McKinsey Report: Value creation in the metaverse. The real business of the Virtual World. June 2022)
  13. 13. 13 WWW.INFIOM.COM ● Define your Metaverse with Web3 goals ● Determine the role you aim to play in these markets ● Launch initial activities and use cases ● Monitor near term results and refine long-term potential ● Learn more about users ● Identify and start scaling capabilities ● Embed in business strategy and operating model. The revolution is growing month by month. Companies need to start planning their Metaverse with Web3 strategy now.
  14. 14. 14 WWW.INFIOM.COM Trends in the media, sports and entertainment industries point towards a need for radical change.
  15. 15. 15 WWW.INFIOM.COM ● Feature films made by studios seemingly in flux ● Industry leaders looking to cut production, distribution, and marketing costs, ● Filmmakers, directors, and screenwriters are turning toward a new way of making movies and TV series -- Metaverse with Web3, tokenization and NFTs. The film & TV industry is at a turning point.
  16. 16. 16 WWW.INFIOM.COM ● Creators have the power. ● People who have been locked out of the studio system because they don’t have a track record or agent could have a new avenue to do what they love. ● Creators outside of Hollywood have a better chance of co-producing, distributing and marketing their films to an engaged global audience. Metaverse with Web3 is creating a paradigm shift in independent filmmaking.
  17. 17. 17 WWW.INFIOM.COM Metaverse with Web3 is providing producers new ways to finance films, music & events. Not only are the next generation of rising filmmakers and musicians embracing this new avenue of films getting made, but other established creators have jumped on board too.
  18. 18. 18 WWW.INFIOM.COM Investors, consumers and enterprise are engaging in a big way.
  19. 19. 19 WWW.INFIOM.COM KinoDAO Helmed by Swedish film producer Niels Juul, an entrepreneur and executive producer whose credits include Martin Scorcese’s Silence and The Irishman. ● Each NFT will be a membership pass, granting voting power in studio decisions as well as other benefits like free merchandise, film festival afterparty tickets, their name in film credits, and more NFTs. ● Like other NFT film startups, a portion of the profits for each film will be funneled back to the community and earmarked toward the next project.
  20. 20. 20 WWW.INFIOM.COM The Visible Project Spike Lee’s The Visible Project is another example of NFTs forging new paths in the film industry. ● The collection launch features 3,945 NFTs of original frames in his 1986 film She’s Gotta Have It. ● The Visible Project has partnered with Habitat Labs, an NFT white-label service provider to implement this new way of filmmaking.
  21. 21. 21 WWW.INFIOM.COM Nas ● Last month, the artist Nas performed his song “Rare” as part of a medley at the 2022 Grammy Awards. ● It was noteworthy because some viewers likely owned a portion of that song’s streaming rights courtesy of an earlier non-fungible token (NFT) drop for tokenized royalties. ● In January, the rapper released two tracks as limited edition NFTs with embedded streaming royalty rights. A $50 ownership interest earned 0.0143% of the songs’ streaming royalties while a $4,999 purchase netted 2.14%.
  22. 22. 22 WWW.INFIOM.COM Coachella auctions lifetime festival passes as NFTs ● Partnering with cryptocurrency exchange FTX, Coachella is auctioned off lifetime passes to the festival as NFTs. 10 one-of-one NFTs that grant lifetime festival access and VIP on-site experiences. ● “Only blockchain technology can give us the unique ability to offer tradable lifetime passes to Coachella for the first time ever.” Sam Schoonover, Innovation Lead for Coachella.
  23. 23. 23 WWW.INFIOM.COM Decentraland X JP Morgan ● In a report titled “Opportunities in the Metaverse,” J.P. Morgan wrote that the metaverse “will likely infiltrate every sector in some way in the coming years”. ● JPMorgan sees a new workforce and expanded virtual real-estate ownership financed by DAOs. ● In the JP Morgan virtual space, a person's avatar can watch experts talk about the crypto market.
  24. 24. 24 WWW.INFIOM.COM Sandbox X Warner Music ● Warner Music Group (WMG) has partnered with The Sandbox, a gaming virtual world, to create its first music-themed world, WMG LAND. It will feature concerts and musical experiences from WMG's leading roster of artists like Snoop Dogg. ● SandBox and Warner Music will host a Land sale event that will allow music fans to buy properties close to WMG in the SandBox Metaverse. ● “We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs.” Sebastien Borget, COO and Co- Founder of The Sandbox”.
  25. 25. 25 WWW.INFIOM.COM Infiom – Some of Our Projects ❖ SuperWorld -- Buy And Sell Virtual Real Estate. 64.8 Billion unique plots of virtual land available. Buy with Ethereum and other crypyto currencies. Over 45,000 accounts and counting, NFTs marketplace. ❖ EarnTV– Global AVOD and PVOD OTT company on blockchain with over 5,000 hours of professional produced programming and distribution deal with Orange Telcom in 26 countries. ❖ Monax – Attach legal contract to any blockchain transaction. ❖ CryptoArt Agency– A collection of most notable original Sci-Fi art pieces for books like War of the Worlds, the Time Machine, and others.
  26. 26. 26 WWW.INFIOM.COM THE INFIOM TEAM Experience the power of the Metaverse with Web3 community to supercharge your venture to the next level! Contact Mariana Danilovic mariana@Infiom.com

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