Nielsen Media Research

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Nielsen Media Research

  1. 1. A Global Information/Media Company Presented by: Sondramarie Bellace, Elle Hargrave, Valerie Herb, Christie Lorah, Larry Nagazina, Ryan Werst, Danielle Woszczak
  2. 2. Introduction to Company <ul><li>Leading provider of marketing information </li></ul><ul><li>Complete view of customers and markets </li></ul><ul><li>Identify new growth opportunities </li></ul><ul><li>Launch new products </li></ul><ul><li>Evaluate and forecast potential markets </li></ul><ul><li>Measure audiences </li></ul>www.nielsen.com
  3. 3. Media Intelligence Services <ul><li>TV </li></ul><ul><li>Online </li></ul><ul><li>Print </li></ul><ul><li>Music </li></ul><ul><li>Video </li></ul><ul><li>Film </li></ul><ul><li>Sports </li></ul><ul><li>Outdoor </li></ul><ul><li>Mobile </li></ul>
  4. 4. Code of Ethics - Values <ul><li>Ethical Values: </li></ul><ul><ul><li>Honesty </li></ul></ul><ul><ul><li>Responsibility </li></ul></ul><ul><ul><li>Fairness </li></ul></ul><ul><ul><li>Respect </li></ul></ul><ul><ul><li>Openness </li></ul></ul><ul><ul><li>Citizenship </li></ul></ul>
  5. 5. Nielsen Media Research - TV <ul><li>Track viewing habits </li></ul><ul><li>Provide tools for critical decisions </li></ul><ul><li>Helps customer stay ahead of competition </li></ul><ul><li>Maximum efficiency </li></ul><ul><li>Business potential </li></ul><ul><li>Effective campaigns </li></ul>www.nielsenmedia.com
  6. 6. Products & Tools - TV <ul><li>Broadcast Networks </li></ul><ul><ul><li>CBS, NBC, ABC, FOX </li></ul></ul><ul><ul><li>Npower </li></ul></ul><ul><ul><ul><li>Reduce processing time </li></ul></ul></ul><ul><ul><ul><li>Query detailed audience characteristics </li></ul></ul></ul><ul><ul><ul><li>Analyzes audience shifts </li></ul></ul></ul><ul><ul><li>MarketBreaks </li></ul></ul><ul><ul><ul><li>Analyzes detailed household characteristics (demographics) </li></ul></ul></ul>
  7. 7. <ul><li>Local Cable </li></ul><ul><ul><li>MTV, ESPN, VH1, Disney, USA </li></ul></ul><ul><ul><li>Stellar </li></ul></ul><ul><ul><ul><li>Unlimited access to all DMA data points </li></ul></ul></ul><ul><ul><ul><li>Pinpoints audience strengths within geographic areas </li></ul></ul></ul><ul><ul><ul><li>Isolates competitors weaknesses </li></ul></ul></ul><ul><ul><li>ProFile-DMA </li></ul></ul><ul><ul><ul><li>Fastest way to analyze local ratings </li></ul></ul></ul><ul><ul><ul><li>Determine who is watching TV and rank programs </li></ul></ul></ul>Products & Tools - TV
  8. 8. Inside TV Ratings <ul><li>How the numbers come to life </li></ul><ul><ul><li>Sampling the Population </li></ul></ul><ul><ul><ul><li>Probability sampling </li></ul></ul></ul><ul><ul><ul><ul><li>National sample and larger markets </li></ul></ul></ul></ul><ul><ul><ul><li>Total telephone frame </li></ul></ul></ul><ul><ul><ul><ul><li>Smaller markets </li></ul></ul></ul></ul><ul><ul><li>Measurement Techniques </li></ul></ul><ul><ul><ul><li>Set meters </li></ul></ul></ul><ul><ul><ul><li>People meters </li></ul></ul></ul>
  9. 9. New Challenges & Ideas <ul><li>The living room of the future </li></ul><ul><li>Nielsen’s Universal Metering Initiative </li></ul><ul><li>The future of Nielsen Media Research </li></ul>
  10. 10. Nielsen Media - Music <ul><li>What does Nielsen do? </li></ul><ul><ul><li>Nielsen Music monitors the sales of music </li></ul></ul><ul><ul><li>Nielsen provides data sources to the Billboard music charts </li></ul></ul><ul><ul><li>Nielsen monitor’s airplay </li></ul></ul>
  11. 11. Nielsen Media - Music <ul><li>SoundScan </li></ul><ul><ul><li>Collects data from sales of music </li></ul></ul><ul><li>Nielsen BDS </li></ul><ul><ul><li>Tracks airplay for the entertainment industry </li></ul></ul><ul><ul><li>Encore </li></ul></ul><ul><ul><li>BDS Radio </li></ul></ul><ul><ul><li>BDS RealTime </li></ul></ul><ul><ul><li>BDS Express </li></ul></ul>www.soundscan.com , www.bdsonline.com
  12. 12. Nielsen Media - Sports <ul><li>Sponsorship Scorecard® </li></ul><ul><li>FANLinks™ </li></ul>www.nielsensports.com
  13. 13. Sponsorship Scorecard ® <ul><li>Television audience exposure </li></ul><ul><li>Information delivered online </li></ul>
  14. 14. FANLinks ™ <ul><li>Correlates between sports fans and their product purchasing </li></ul><ul><li>Available for 12 major sports </li></ul><ul><li>Web delivery with smart text and charting </li></ul>
  15. 15. Nielsen Media - Film <ul><li>Up-to-the minute box office information around the globe </li></ul><ul><li>Gold Reel Awards </li></ul>www.nielsenedi.com
  16. 16. In Recognition of Extraordinary Box Office Achievement Surpassing $100 Million ** Platinum Reel Winners: $275 million + Buena Vista -Cars -Pirates of the Caribbean 3** Paramount -Mission: Impossible 3 -Over the Hedge Sony Pictures -Casino Royale -Click -The Da Vinci Code -The Pursuit of Happyness -Talladega Nights 20 th Century Fox -Borat -The Devil Wears Prada -Ice Age: The Meltdown -Night at the Museum -X-Men: The Last Stand Universal -The Break-Up Warner Bros. -The Departed -Happy Feet -Superman Returns 2006
  17. 17. Nielsen EDI <ul><li>Nielsen EDI offers many products and services for accessing real-time film performance data and research: </li></ul>The Release Schedule ®
  18. 18. The End

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