Date: 15th November 2017 Location: Keynote Theatre Time: 11:10 - 11:40 Speaker: Fahd Rafi Organisation: Microsoft

1. Big Impact with Big Data
Fahd Rafi

4. 1769 1800 1900 … Today 2020 2040 ….

7. We want to empower today’s innovators to unleash the power
of data and reimagine possibilities that will improve our world

8. M I C R O S O F T D E L I V E R S A N
E N D - T O - E N D D A T A + A I P L A T F O R M
Security and privacyFlexibility of choiceReason over any data, anywhere
Data warehouses
Data lakes
Operational databases
Hybrid
Data warehouses
Data lakes
Operational databases
SQL Server Azure Data Services
AI built-in | Most secure | Lowest TCO
Industry leader 4 years in a row
#1 TPC-H performance
T-SQL query over any data
70% faster than competition
2x the global reach of other providers
99.9% SLA
Easiest lift and shift
with no code changes
SocialLOB Graph IoTImageCRM

9. Regular Database + App Intelligence Database + App
Bringing intelligence to where data lives
Application +
Intelligence
Database
Application
Intelligence
+ Database
VS

10. SQL Server 2017
Run anywhere and build apps using the language of your choice
Analyze complex relationships with support for graph objects & queries
Advanced Machine Learning with R & Python
Unparalleled performance with adaptive query processingSQL Server
2017

11. Intelligence
Dashboards &
Visualizations
Information
Management
Machine Learning
and Analytics
Big Data Stores
Data ActionIntelligence
Cortana Intelligence on Azure

12. • Identify objects, people and
actions
• Hear and recognize language
• Infer emotions and reactions
• Develop deeper context &
understanding over time
Cognitive
Understanding
Conversation
as a platform
• Natural language
conversational UI
• On any canvas e.g. Skype,
Slack, Facebook, etc.
• Intelligent Bots powered by
data & the cloud
• Accessible through personal
digital assistants

13. Applications
Clients
Infrastructure
Management
Databases &
Middleware
App Frameworks
& Tools
DevOps
PaaS &
DevOps

14. “Businesses and users are going to
embrace technology only if they can
trust it.”
Satya Nadella
Chief Executive Officer
Microsoft Corporation

15. Keep your data safe Grow with your needs
You own & control your data
We conform to global standards
>90% of Fortune 500 use Microsoft Cloud
More Azure regions than AWS & Google combined
Machine learning accelerated DB performance
Highly scalable data services
The Trusted Platform

16. HIPAA /
HITECH Act
FERPA
GxP
21 CFR Part 11
ISO 27001 SOC 1 Type 2ISO 27018 CSA STAR
Self-Assessment
Singapore
MTCS
UK
G-Cloud
Australia
IRAP/CCSL
FISC Japan
New Zealand
GCIO
China
GB 18030
EU
Model Clauses
ENISA
IAF
Argentina
PDPA
Japan CS
Mark Gold
CDSA
Shared
Assessments
Japan My
Number Act
FACT UK GLBA
Spain
ENS
PCI DSS
Level 1 MARS-E FFIEC
China
TRUCS
SOC 2 Type 2 SOC 3
Canada
Privacy Laws
MPAA
Privacy
Shield
ISO 22301
India
MeitY
Germany IT
Grundschutz
workbook
Spain
DPA
CSA STAR
Certification
CSA STAR
Attestation
HITRUST IG Toolkit UK
China
DJCP
ITAR
Section 508
VPAT
SP 800-171 FIPS 140-2
High
JAB P-ATO
CJIS
DoD DISA
SRG Level 2
DoD DISA
SRG Level 4
IRS 1075
DoD DISA
SRG Level 5
Moderate
JAB P-ATO
ISO 27017
The Trusted Cloud
More certifications than any other cloud provider
GLOBALUSGOVINDUSTRYREGIONAL