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SXSW 2017 Schedule Shortcuts

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A few schedule shortcuts for SXSW 2017.

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SXSW 2017 Schedule Shortcuts

  1. 1. SXSW 2017 Schedule shortcut March 2017 @nickfarnhill
  2. 2. Friday 10.03.17 2
  3. 3. 3 Live Q&A at SXSW: #AskGaryVee with Gary Vaynerchuk Austin Convention Centre, Ballroom EFG 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP93818 You may have seen Gary Vaynerchuk’s keynotes or watched his day-in-the- life videos showing this business leader and true hustler in action. Now, get ready to go even more in-depth with @GaryVee in this SXSW edition of #AskGaryVee. In this talk, you’ll get to ask SXSW legend and master of business-building, marketing, social media, entrepreneurship and life- hacking anything and everything you’ve ever wanted to know. Expect no- holds-barred answers. Gary Vaynerchuk is a three-time New York Times bestselling author, storytelling entrepreneur, and self-trained social media expert. As CEO of VaynerMedia, a new breed of digital agency that helps Fortune 500 companies tell their stories using social media, Gary is recognized internationally as one of the top people every entrepreneur should follow on Twitter.
  4. 4. 4 Reinventing Japan's Innovation Culture JW MARRIOTT SALON C 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP67224 Japan built its economy and changed the world through its innovation and application of technology. But the innovation strategies and cultures that brought about this economic miracle have clearly been on decline for the last two decades. The panel discusses Japan's challenges and opportunities in reinventing itself, and the way that it innovates. Kunitake Ando is the former CEO of Sony, and is now helping to reinvent how Japan's tech industry innovates and competes in an increasingly past- past and unpredictable competitive environment. Kunitake Ando was the CEO of Sony Corporation from 2000-2005
  5. 5. 5 Miso Soup & Prototyping: The Future of Advertising JW MARRIOTT SALON C 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP96955 As a digital production company within a Tokyo-based ad agency group, we’ve cultivated our unique style to ‘ferment’ new digital technologies that can be utilised for marketers to deliver the true value of their products or services, and enhance consumers’ everyday lives. Introduced in this session are some unique cases to demonstrate our original concept ‘Prototype to Business’ to change people’s mindset and sentiment, by exerting our digital technology expertise. With specialty digital technology, along with the ability to extract marketing and social issues, we can open up new possibilities of brands and marketing, and people’s lifestyles.
  6. 6. 6 Convergence Keynote: Cory Richards AUSTIN CONVENTION CENTRE BALLROOM D 2.00pm-3.00pm http://schedule.sxsw.com/2017/events/PP93853 A climber and visual storyteller, Cory Richards was named National Geographic Adventurer of the Year (2012) and a National Geographic Fellow (2015). His photography has appeared in National Geographic Magazine, Outside Magazine, Man of the World, and The New York Times.
  7. 7. 7 A Tale of Murder: Why Netflix Killed Max JW MARRIOTT SALON FG 3.30pm-4.30pm http://schedule.sxsw.com/2017/events/PP65361 Would you ever kill something you created? At Netflix, every new feature is rigorously tested before they release it to the general public. Meet Max, Netflix’s talking concierge service who was successful in testing, had significant time and financial investment, but still met his demise two and half years after his creation. So why did Netflix decide to kill him rather than release him to their 85+ million members worldwide? In this session, Sam Horner will share learnings from Max and a number of Netflix design projects. He will discuss how to evaluate a project’s success or failure and how this influences whether to pursue the idea further, or to kill something you are highly invested in.
  8. 8. 8 Finland: The Hotbed of Technology and Startups AUSTIN CONVENTION CENTRE ROOM 5ABC 3.30pm-4.30pm http://schedule.sxsw.com/2017/events/PP96833 Finland has strong background in mobile technology and ICT, but recently Finland has made inroads in many other industries, like games (e.g. Clash of Clans, Angry Birds), health & wellbeing (e.g. wearable heart rate monitors) and Cleantech. This session investigates the Finnish Technology ecosystem, ranging from VC-funded startups to possibilities for bigger foreign companies to transfer R&D functions to Finland (Foreign Direct Investments). We will also investigate the reasons behind recent emergence of startups in Finland. Finnish society is highly supportive of entrepreneurship, with a flourishing Silicon Valley-inspired business culture. Wired listed Finland as one of the best countries for start-ups and the annual Slush start-up event in Helsinki is among the largest in the world.
  9. 9. 9 Featured Speaker: Alexis Ohanian AUSTIN CONVENTION CENTRE ROOM 18ABCD 3.30pm-4.30pm http://schedule.sxsw.com/events/PP96908?_ga=1.189313900.693691663.1488192755 Alexis is the cofounder of Reddit, bestselling author of Without Their Permission, and an activist for the open internet. He currently spends his free time investing in and advising startups.
  10. 10. 10 How Innovation is Better in Africa HILTON AUSTIN DOWNTOWN ROOM 400-402 5.00pm-6.00pm http://schedule.sxsw.com/2017/events/PP60125 Africa's unique problems have resulted in a unique brand of innovation out of necessity, often using mobile phones. Because we have real problems, the only way to solve them is by ourselves. More people in Africa have a phone than access to electricity (500m), but so to do 1.5bn people globally. These are the same problems the world is facing, so when we solve them, we do it for everyone. Africa's innovative spirit has produced mobile payments like M-Pesa (through which 40% of Kenya's GDP is transacted) and other ground-breaking innovations like M-Kopa, WeFarm and BRCK. Africans are world leaders in frugal innovation. Africa is not just mobile-first, it is a mobile-only continent.
  11. 11. Saturday 11.03.17 11
  12. 12. 12 Talk to the Brand: Bots & the Chatty Marketer SHERATON AUSTIN CAPITOL BALLROOM 9.30am-10.30am http://schedule.sxsw.com/2017/events/PP69413 Brands want to talk to you…or at least their bots do. As mobile messaging platforms become the new face of social, marketers are looking to the high tech of AI and machine learning to seem more human to customers. But what happens when brands want to be your robotic valet, your mechanical friend? How does conversational marketing change the “relationship” between consumer and brand, if at all? Is the marketing bot trend really serving customers better through more personalised and personable interactions? Or is it just another transparent ploy by marketers to be the branded best bud that consumers really don’t need?
  13. 13. 13 Design in Tech Report 2017 JW MARRIOTT SALON FG 9.30am-10.30pm http://schedule.sxsw.com/2017/events/PP60273 Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. In the third annual Design and Technology Trends Report, John Maeda, Automattic’s Global Head of Computational Design and Inclusion and Strategic Advisor to KPCB, will provide a data-driven examination of the intersection of design and technology, and its implications for business.
  14. 14. 14 Rise of the Good Machines COURTYARD MARRIOTT RIO GRANDE BALLROOM 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP69240 In this session, the speakers will discuss the next burning platform for conversational commerce, customer service, and digital assistance - the proliferation of messaging platforms and their increasing use. You will walk away with valuable knowledge on how your enterprise can benefit through chatbot platforms that promise to reduce costs, improve marketing effectiveness, and focus humans back to higher-value add activity and more complex problems.
  15. 15. 15 The Rise of Maker Cities PALMER EVENTS CENTRE SXSW CREATE STAGE 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP96897 This will be a discussion about the rise of the Maker Movement and its impact on cities. Topics discussed will present how leading cities are embracing the maker movement and the manufacturing renaissance. The first city built from the ground up with a maker village at its centre will also be reviewed.
  16. 16. 16 B2A Marketing: Selling to the New AI Consumer HALF STEP 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP69434 Increasingly the power of making decisions is being delegated to algorithms and “bots”. From self-driving cars to robo-traders, people are more-and-more comfortable allowing software to make critical day-to-day decisions. As comparison shopping tools, automated personal shoppers, and shopping bots mature purchase consumer purchasing decision-making power rapidly being ceded to algorithms, requiring that we completely reframe the marketing industry. To put it another way, the AI robot overlords are coming, and they have credit cards. This panel will discuss the potential implications and methods of a B2A marketing and the industries most likely to see an impact.
  17. 17. 17 Ready Or Not, The Bots Have Risen! JW MARRIOTT SALON D 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP63922 Advances in contextual search, and the rise of bots and digital assistants, are changing the way consumers search for and discover information. It’s also created a world where companies who were once viewed as purely competitors have become frenemies, encouraging partnership and collaboration to help create the best and most seamless experience for users. But are bots truly helping us find better information, faster? Executives from Yahoo, Amazon, Assist and Pandorabots, will discuss how this new interaction model will be the future of how we find the information we want and need from the brands we love, whether it’s from a bot or not.
  18. 18. 18 IoT & the Shoppertainment Era SHERATON AUSTIN CAPITOL BALLROOM 2.00pm-3.00pm http://schedule.sxsw.com/2017/events/PP69457 After a decade of being beaten down by online alternatives, brick and mortar retail is poised to bring the Internet into stores to serve and even entertain customers in new ways. Shelves will know who is perusing them. Signage will update in real time and tag could sport personalised pricing. Carts will read your shopping lists to optimise your aisle crawl. Smart mirrors will let shoppers virtually try on clothing. Sensors everywhere and machine learning will keep your local stores stocked with just what you now. Can the Internet of Things save retail…and even make shopping more fun?
  19. 19. 19 Payments Gone Viral: The Rise of Social Commerce JW MARRIOTT SALON D 3.30pm-4.30pm http://schedule.sxsw.com/2017/events/PP63367 Augmented reality. Hashtag payments. Messenger bots. The payments space is fundamentally changing: cash and checks gave way to credit and debit cards, which are now being replaced by apps. In an era where social proof reigns supreme, how is social media shaping the future of commerce? Meet a diverse cross-section of companies pioneering social payments: the ability to buy, pay and give on social media. Moderated by finance veteran Hans Morris (Visa, Citigroup, Nyca Partners), this session shows how the latest technologies enable people to pay where they play. Learn what is and isn’t working in various verticals--from charity to commerce to P2P--and what it means for the future of payments.
  20. 20. 20 HI + AI: What's the Future of Intelligence? JW MARRIOTT SALON 5-6 5.00pm-6.00pm http://schedule.sxsw.com/2017/events/PP96436 Evolution is increasingly self directed. The line between what’s a tool and what’s a talent grows less clear each passing day. The future of intelligence is profoundly contested. Are human intelligence (HI) and artificial intelligence (HI) in competition, or can their collaboration lead to exponential productivity? Is biology just another codebase that can be programmed? What about the brain? This panel features leading minds from HI (Braintree, OSFund and Kernel founder Bryan Johnson), AI (Siri and Viv founder Adam Cheyer), and synthetic biology (Ginko Bioworks founder Reshma Shetty). In a lively discussion moderated by Play Big Inc’s Nancy Giordano, we’ll vigorously debate technology’s role in our lives and in our bodies.
  21. 21. Sunday 12.03.17 21
  22. 22. 22 The Art of Pre-suasion AUSTIN CONVENTION CENTRE BALLROOM EFG 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP93819 This panel features the legendary social psychologist Bob Cialdini discussing the art of pre-suasion and persuasion. Cialdini is the author of Influence—The Psychology of Persuasion and the newly published Pre-suasion—A Revolutionary Way to Influence and Persuade. He will be interviewed by Guy Kawasaki, the chief evangelist of Canva and author of Enchantment. Attend this panel if you want to learn how to change people’s hearts, minds, and actions.
  23. 23. 23 Life After Gawker AUSTIN CONVENTION CENTRE BALLROOM D 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP68797 Nick Denton, CEO of Gawker, recently told CNN, “The best regulator for speech is more speech.” For SXSW 2017, Jeff Goodby, Goodby Silverstein & Partners Co-Chairman, will interview Gawker’s Denton, focusing on the issue of our first amendment rights in the Internet era, a grave concern to SXSW attendees. In this lively discussion, Goodby and Denton will discuss the future of news delivery, freedom of the press online, and the shadow forces that are working to undermine this constitutional right.
  24. 24. 24 The Future of Luxury HYATT REGENCY AUSTIN ZILKER BALLROOM 2 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP68297 Luxury is changing. Brands and organisations are evolving rapidly to stay relevant. Thought leaders from Diageo, Jaguar Land Rover, PSFK and Warrior Poets will meet to debate the meaning of luxury in a rapidly changing marketplace and how brands can keep pace. In a world in which buyers prize experience over ownership, technology services outpace almost any premium brand offering, and ostentatious consumption is largely frowned upon, how do we define luxury to remain relevant? What are the most valuable currencies of luxury and how are they changing the role of brands in society? How is the luxury consumer changing, and how must we adapt to better meet their wants and needs?
  25. 25. 25 Computers, We Should Talk: The Conversational Web JW MARRIOTT SALON 7 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP61871 We’re close to having full-on conversations with our computers, and that’s a good thing. The web is evolving from a browser-based, text-heavy experience to one that’s based on natural spoken language, context, and artificial intelligence. But our current systems and social attitudes will need an adjustment before conversational computing becomes mainstream. How will voice interfaces become the next big thing for the web, and what needs to happen from a consumer standpoint? Bigger than web browsers, conversational computing could harness the power and reach of mobile and make computing accessible to people of all ages, socioeconomic backgrounds and cultures. Hey computers, we should talk.
  26. 26. 26 Vint Cerf: An Internet For And By The People JW MARRIOTT SALON 5-6 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP62194 One of the Internet's fathers, Vint Cerf, Chief Internet Evangelist at Google and Founder of the People-Centred Internet (PCI) makes his first-ever SXSW appearance to provide a future Internet forecast. Find out about the unprecedented partnership opportunities between the technology community and international/private finance that will help connect the three billion people who don't yet have access to the Internet. Learn about infrastructure development and the future of IoT. Find out how the PCI is advocating to make the future internet globally accessible, trust- driven, opportunity and benefit laden for all -- and how you can engage! Part of the IEEE Tech for Humanity Series.
  27. 27. 27 A Conversation with Nick Offerman AUSTIN CONVENTION CENTRE ROOM 18ABCD 12.30pm-1.30pm http://schedule.sxsw.com/events/PP96758?_ga=1.226392925.693691663.1488192755 Nick Offerman is an actor, writer, and woodworker best known for his role as ‘Ron Swanson’ on NBC’s hit comedy Parks & Recreation. Offerman recently starred alongside Michael Keaton in The Weinstein Company’s The Founder.
  28. 28. 28 Space 360: Experience NASA Missions in VR/AR/Video AUSTIN CONVENTION CENTER ROOM 6AB 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP63939 Space exploration has been the realm of robots and astronauts -- until now. NASA is using immersive storytelling tools like Facebook 360, YouTube 360, Google Cardboard and Microsoft HoloLens to convert mission data into shared experiences for people on Earth. As both content producer and content provider, see how and why NASA's Jet Propulsion Laboratory shares its robotic missions, from the Curiosity rover on Mars to the Juno spacecraft at Jupiter, and beyond. Meet the producers behind the projects, see the tools for yourself, and get resources to create your own space VR/AR and 360 videos. We'll travel through space without ever leaving Austin.
  29. 29. 29 Faces & Digital Spaces: Transforming Beauty HANGAR LOUNGE 2.00pm-3.00pm http://schedule.sxsw.com/2017/events/PP69416 Tech is changing the beauty world: from algorithms that mix the perfect makeup blend through to augmented reality apps and crowd-sourced beauty products. With so much experimental innovation going on, it’s fair to say that the business of beauty + tech is truly booming right now - and it's a boom that sees no sign of quieting down. The consumer appeal is endless: with experience, engagement and personalisation all on offer at a friendly luxury price-point. But what are the specific benefits for brands beyond marketing - and how are the leaders in this digital space continuing to make headway? Join this session to learn more about what’s happening now for beauty in the face of technology.
  30. 30. 30 Shop Shifting: How Tech is Changing Commerce COURTYARD MARRIOTT RIO GRANDE BALLROOM 3.30pm-4.30pm http://schedule.sxsw.com/2017/events/PP69317 Imagine snapping a picture of a stranger’s coat and buying it online on the spot, or picking up a product—without ever pulling out your wallet—at a grab-and-go supermarket. Those fantasies are fast becoming realities, and they’re powered by recent breakthroughs in A.I. and next-gen UX. These technologies will transform the way we shop, raising consumers’ expectations and forcing brands to continuously work to make shopping a better experience than ever before. Join speakers as they demonstrate how upcoming advancements in A.I., AR, VR, bots and home assistants can be combined throughout the shopping process—from prediction to purchase—to delight customers and drive sales.
  31. 31. 31 Play Forward: Why, What & How of Brands & Start-Ups COURTYARD MARRIOTT RIO GRANDE BALLROOM 5.00pm-6.00pm http://schedule.sxsw.com/2017/events/PP69320 Brands must get beyond the hype of working with new agencies, technologies and start-ups, and focus on building meaningful, harmonious relationships that will be better for them, their customers and even society. This session will draw upon our panel’s experiences creating scaled relationships between smaller agencies and existing brands - such as Unilever Foundry - from an agency and corporate perspective. The audience will take away real solutions for structuring their own relationships with start-ups, real reasons for doing so, and advice on how -- and how not -- to kick things off.
  32. 32. Monday 13.03.17 32
  33. 33. 33 Film Keynote: Gareth Edwards AUSTIN CONVENTION CENTER ROOM 18ABCD 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP93872 Currently in post-production on his third feature film, the much anticipated Rogue One: A Star Wars Story (watch the newly-released trailer here), Gareth Edwards is no stranger to pushing the boundaries of filmmaking. Gareth dived into the world of computer graphics, and through a combination of creativity and innovation, successfully made a career in the visual effects world, winning a number of awards including a BAFTA for the BBC documentary Hiroshima. In 2005, he was named one of Broadcast Magazine’s ‘Young Talent of the Year’. Edwards went on to make Monsters, a sci fi road-movie/love-story set in the backdrop of an alien invasion. Monsters, which world premiered at SXSW, was a huge critical success, earning Edwards a BAFTA nomination for Outstanding Debut as well as a multitude of other wins around the world, drawing the attention of Hollywood and leading to the opportunity to direct Legendary’s epic rebirth of arguably the most recognized monster of the 20th century – Godzilla.
  34. 34. 34 The Fashion Designer in the Age of Social Media AUSTIN CONVENTION CENTER BALLROOM D 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP62979 Marc Jacobs is one of the most celebrated and recognized fashion designers of his generation. He has an uncanny ability to spot who and what is "next" in popular culture and fashion before his peers. He has also used his own image on social media and in cinema to a remarkable and often controversial effect. In a fearless, funny, and relentlessly honest conversation with Vogue's Creative Digital Director Sally Singer, Marc unveils what inspires him now, why he posts what he posts, and how the blurring of the lines between luxury and mass has continued to change his industry and our culture generally.
  35. 35. 35 How New Media is Redefining the Meaning of Luxury JW MARRIOTT SALON 3-4 11.00am-12.00pm http://schedule.sxsw.com/2017/events/PP68151 How will millennials embrace the business of luxury — and what that term means in their lives — in an ever unpredictable social and economic climate? Is modern luxury still contingent on lofty price tags and "status" labels, and if so, why are some of today's most covetable brands more affordable and personal than ever? Christene Barberich, co-founder and Global Editor in Chief of Refinery29, will lead a discussion on the evolving link between brands and the millennial consumer, speaking with Jonathan Cheung, Levi's Head of Design, and Maxine Bedat, founder of Zady, who will each provide a unique perspective on how two pivotal, future-facing brands are redefining luxury.
  36. 36. 36 Not Your Mama's Wearables JW MARRIOTT SALON 5-6 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP63067 Thad Starner is a visionary pioneer and mastermind in wearable computing whose cutting edge innovations bridge critical gaps between people, machines, and their environments. Hear lessons from his journey as an MIT student, Professor at Georgia Tech and longstanding Technical Lead for Google Glass. See how his work in voiceless speech recognition and brain-computer interfaces can help fuse our bodies, minds and devices to create more seamless future UX. Learn how Thad's leading-edge wearables enable subconscious learning and leverage AI and machine learning to enable communication between people, dogs and dolphins!
  37. 37. 37 Ray and Amy Kurzweil on Collaboration and the Future AUSTIN CONVENTION CENTER BALLROOM D 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP95794 Ray Kurzweil, best-selling author, recipient of The National Medal of Technology, and a director of engineering at Google, in conversation with his daughter Amy Kurzweil, New Yorker cartoonist and author of the critically-acclaimed graphic memoir, Flying Couch (NY Times: Best of 2016). The two will discuss their creative work, inspirations, and collaborations across disciplines, while speculating about the future of storytelling, the arts and technology.
  38. 38. 38 FBI Director James Comey in Conversation with Jeffrey Herbst, CEO of the Newseum HILTON AUSTIN DOWNTOWN SALON H 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP68992 FBI Director James Comey and Newseum President and CEO Jeffrey Herbst will discuss challenges to our national security. What threats do we face from terrorist groups overseas and from homegrown violent extremists? Does the FBI have the tools and the resources needed to confront emerging cyber issues? How does encryption impact the work of law enforcement? Can we strike the right balance between privacy, public safety and security? Comey and Herbst will talk about how today’s FBI works to protect the public while safeguarding civil liberties, civil rights, and the rule of law.
  39. 39. 39 Interactive Keynote: Adam Grant AUSTIN CONVENTION CENTER BALLROOM D 2.00pm-3.00pm http://schedule.sxsw.com/events/PP93879?_ga=1.218519646.693691663.1488192755 Adam Grant, Wharton’s top-rated teacher and a New York Times writer on work and psychology, and author ofOriginals: How Non-Conformists Rule the Worldand Give and Take: Why Helping Others Drives Our Success. Grant specialises in building productive cultures of generosity and originality. He received a standing ovation for his 2016 TED talk on Originals, his #1 New York Times bestseller on how individuals champion new ideas and leaders fight groupthink. Named one of the world’s 25 most influential management thinkers and one of the 100 most creative people in business, Adam Grant is a leading expert on how organisations can motivate employees, align teams, and innovate to achieve success. Adam is currently writing a book with Facebook COO Sheryl Sandberg titled Option B, which will focus on resilience and facing adversity.
  40. 40. 40 The Future of Fashion: Products Born Digital JW MARRIOTT SALON 3-4 2.00pm-3.00pm http://schedule.sxsw.com/2017/events/PP96633 A new generation of fashion products are being designed with an invisible layer of digital content and connectivity. Using smart labels and tags connected to smart software in the cloud, these smart, ‘Born Digital’ products are manufactured with data, media and personalised services stitched into their very fabric. This enables amazing new content and commerce experiences for consumers and new marketing models and analytic insights for brands. Join the team behind the pioneering BRIGHT BMBR smart jacket to discuss how combining design, technology, retail and media gives physical garments a digital life. And how the future of fashion and retail belongs to brands that are more interesting, more interactive, more characterful and more useful, with products that are Born Digital.
  41. 41. 41 Tuesday 14.03.17
  42. 42. 42 AI: How Tech’s Next Revolution Will Change Lives AUSTIN CONVENTION CENTER ROOM 18ABCD 9.30am-10.30am http://schedule.sxsw.com/events/PP69342?_ga=1.227111770.693691663.1488192755 Artificial Intelligence will deliver the next wave of societal transformation on parallel with the industrial, technical and internet revolutions that preceded it. As our AI-fueled future evolves, we have a tremendous opportunity to address opportunities from scare resource utilisation and scientific exploration to inclusion and human rights expansion. Intel Executive VP Diane Bryant will share Intel’s vision for unleashing AI as well as a perspective on how to accelerate the delivery of #AIforgood. Recognized as one of the top 50 women in business by Fortune, this is a unique opportunity to hear from an industry leader on how we will create a new generation of computing experiences.
  43. 43. 43 Fitness & Fashion: Creating and Scaling Lifestyle Brands AUSTIN CONVENTION CENTER BALLROOM EFG 12.30pm-1.30pm http://schedule.sxsw.com/2017/events/PP96008 Ten years ago, who knew that people nationwide would eagerly spend $30 on an indoor cycling class in a candlelit room, or that a twenty-something could take on Nike and Lululemon with an up-and-coming line of premium fitness wear? Two women, SoulCycle CEO Melanie Whelan and Outdoor Voices CEO Tyler Haney are defying convention as they build their lifestyle brands. At different points in their growth cycles, both CEOs are tapping into a surge of interest around fitness and an emerging culture of wellness. Join to discuss how they’ve overcome obstacles, reached incredible milestones, and plan to accelerate growth.
  44. 44. 44 Retail Innovation: Reshaping Customer Experience COURTYARD MARRIOTT RIO GRANDE BALLROOM 2.00pm-3.00pm http://schedule.sxsw.com/2017/events/PP69208 Do you really know your customer? Like really know them? You probably do, you just don't know it yet. There is no bigger challenge for brands then how to engage consumers about content and information that really matters. It is dependant on an intimate relationship involving specific information, hidden in small data breadcrumbs, that will define their taste and interests. It can be extremely intimidating to figure out, but not impossible. We will contextualize this challenge and also explain how achievable it is for brick-and-mortar brands by showcasing the approach and great results achieved via a big-data, location based solution that forever changed their physical consumer experience.
  45. 45. 45 A Conversation with Buzz Aldrin and Jeff Kluger AUSTIN CONVENTION CENTER ROOM 18ABCD 2.00pm-3.00pm http://schedule.sxsw.com/2017/events/PP96737 Buzz Aldrin is an American engineer and former astronaut known for his historic Apollo 11 moonwalk with colleague Neil Armstrong. Since retiring from NASA and the U.S. Air Force, Aldrin has remained a tireless advocate for human space exploration. Jeffrey Kluger is the Editor at Large for Time magazine and Time.com, principally covering science and social issues.
  46. 46. 46 This is Not a Game...or a Movie: Chris Milk on VR AUSTIN CONVENTION CENTER ROOM 16AB 3.30pm-4.30pm http://schedule.sxsw.com/events/PP96748?_ga=1.184113249.693691663.1488192755 Chris Milk's most recent seminal work, "Life of Us," is his first fully- interactive VR project--a shared journey in which you and your friends experience the complete story of the evolution of life on earth, together. Attend this session to learn about the creative, social and technological innovations behind "Life of Us," and how these developments by Milk and his VR company, Within, are shaping the stories of tomorrow.
  47. 47. Thank you 47

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