The cards appeal to young children with their bright colors and child-like fonts. However, the text is too advanced for 4-year-olds. The fonts for the title and tips stand out well but the ingredients and method text is difficult to read. While the images are clear and eye-catching, some color combinations like yellow on blue make the text hard to read. The consistent layout looks professional but the text legibility could be improved. Rearranging ingredients before the method and adjusting some colors could enhance the cards. Overall, the cards meet the brief of providing vegetarian recipes, but some recipes may not appeal as much as others to children.

1. How does the card appeal to its audience?
The cards appeal to their audience of young children well because they are bright and
colourful to attract your attention. The fonts are child-like and ‘fun’ to ensure the child will
look at it. The cards use basic vocabulary to ensure the children can understand what it is
they are being asked to do. One way they do not appeal to the target audience would be
that the target audience starts as young as aged 4 and these cards are too advanced and
complicated for a 4 year old to understand or even know what they are.
What is the best aspect of the fonts used?
The best aspect of the fonts used on these cards is that it stands out and gains your
attention very quickly. It stands out from the background and is easy to read in areas such
as the main title and the ‘tip’ which is featured on the back of the cards.
What areas of font use could be improved?
The font which I think could be improved would be the overall text (ingredients and
method). I think this because it is not very easy to read and the words seem to blend
together and flow as really big words that cant be interpreted easily.
Is the copy clear and easy to read?
In most areas the copy is clear to read but as mentioned before the main bulk of text
would benefit from using a simpler and more basic font that can be read easily to ensure
the children understand what is written on the page and that they can read it clearly.
Are there any errors?
The only mistake I have been able to detect is that on the method section of the first card
each step has not been started with a capital letter.
What is the best aspect of the images used?
The best aspect of the images on these cards would be that they are very clear and eye
catching. You are able to realise what the recipe is for without looking at the title or copy.
They are very bright and colourful which would appeal to children and make them eager
to know more and even try something new if they have never tried vegetarian food
before.
What areas of the images could be improved?
I do not think the images need any improvement as they are all very eye-catching and
vibrant. They all make the foods look delicious and with the colours would appeal to
children nicely.
What is the best aspect of the layout used?
The best aspect of the layout would be that it has been kept simple and follows the same
guidelines all the way through. It looks very professional but at the same time simple
enough to be a product aimed at a child or children.

2. What areas of the layout could be improved?
If I was to change the layout of the cards I would swap the method and ingredients round
so that the ingredients are on the left. This makes it easier to know what you need for the
recipes and it just flows better overall. I would also change the colours used on some of
the cards because they seem to blend in and the writing does not stand out very well, for
example; the yellow writing on the blue background.
Do the cards work as a set?
Yes, I think these cards do work well as a set. They all follow the same layout and flat plans
which keeps consistency and they are all bright and clear to know they are aimed at the
same target audience each time.
What changes could be made to improve the cards?
As previously stated I would improve these cards by adjusting some colour choices used
on these cards and I would also switch the method and ingredients round so that the card
flows better and you read it in the order you need to (ingredients and then method.)
Do you feel it meets the brief? If so why/why not?
Yes, I do feel it meets the brief. As the brief stated the cards are for a vegetarian society
and these cards are all vegetarian recipes. They all look highly professional and they all
feature the company’s logo.
Do the cards make the recipe appealing?
I think that some of these recipes look more appealing than others. Overall they are very
nice cards and the food does look good but some of the recipe choices could have been
improved by adjusting colour schemes or brighter images.
Do the cards look professional? If so why/why not?
The cards look highly professional as they all follow the same layout and everything is
located in the same region of the cards which creates consistency. However, the cards do
not look professional in the aspect of you cannot read the copy very clearly.
Do you feel this work is better or worse than your own and why?
In some ways I feel these cards are better than my own and in some ways I feel they are
not. The layout is very simple and consistent which I think makes them look better than
mine and the images are eye catching but I feel mine are slightly better in the sense of you
can read my cards clearer as I have used a simpler font that can be interpreted and
understood easier.