9. Trading data
company whose information is
valuable to another company sells it,
as when a cell phone service identifies
traffic jams by seeing where
customers in cars are slowed down and
shares the information with a
navigation-device company
10. Codifying a Capability
Allows a company to take any process
in which it is best-inclass—managing
travel expenses, for instance—and sell
it to other companies, using cloud
computing.
12. Managers who are skilled at executing
clearly defined strategies are ill
equipped for out-of-the-box thinking.
In addition, when good ideas do
emerge, they’re often doomed
because the company is organized to
support one way of doing business and
doesn’t have the processes or metrics
to support a new one.