Opportunities on the face of disruption

1. in the face of disruption
Bimal Tripathi
IT Director
Brocade Communications
Trends and Opportunities
In Information Technology

2. Inventions that accelerated human progress
• Printing Press
• Steam Engines
• Electricity
• Telecommunication
• PC
• Internet
Visionaries see the changes before everyone else does

3. Mobility
1
Smart Phones
Tablets
Five Great Technology Trends

4. Big Data
2
Analytics
Dashboards
Data Mining
Five Great Technology Trends

5. 3
Five Great Technology Trends
Cloud
SAAS PAAS

6. Virtualization
4
Network
Servers
Storage
Five Great Technology Trends
Data Center

7. Network Complexity
5
IPv6
Five Great Technology Trends
SDN
Open

8. Security Time to Value
Corporate
Governance
How these trends impact IT?
Complexity Usability
Operational
Cost
Cost of change
Compliance
RASP
Monitoring
Standardization Staffing
Training

9. Disruption is your opportunity
• Cloud an accepted enterprise platform
• Value creation –ways to do better, cheaper, faster
• Cost optimization – can a partner help share cost across
multiple companies? Can drive standardization?
• Resource utilization/Sharing – data center
density, power, spike management and capacity planning.
Follow the sun model
• Bridging the technology gap
• Operational efficiency
• Faster time to market – design, campaign, social media
strategy, automation
• Limitation of ERPs – Oracle/SAP/SFDC

10. IT Product Design and Sales Strategy
• Smart, simple, easy to use/learn
• Solve a business problem
• Do not invent a solution then look for the problem
• Work backwards - customer, sales channel, distribution
channels
• Understand your buyer
• Capex or Opex
• Budget limits
• Pay as you go
• Short implementation Cycle
• Enterprise sales –long lead times
• Use your strengths – Agility, Nimble

11. Success needs more than a smart product
Experience from bringing few bright ideas to market
• eCommerce B2B solution for SAP/Oracle
• Multiple products for multiple verticals folded into one
• Did not have resources to build an eco-system
• Encryption technology
• Solution looking for a problem
• Re-positioned the product, solidified use case and Go To
Market model
• Exchange marketplace
• Customer confusion, product positioning
• Identified a smaller use case, hand hold initial phases

12. Some products - smart idea and customer friendly
(Existing products, company name not disclosed)
• Splunk
• Web Analytics -
• Excel with cell level access control allows global
collaboration
• Cassandra based Database solution for easy enterprise
operations
• Mobile development platform – write once, build for
multiple mobile platform
• ERP upgrade analysis tool
• XBRL reporting tool – convert standard financial
statements into XBRL format
• Collaborative platform to do conflict mineral reporting
• Monitoring tool for Java applications