This document outlines 5 patterns of innovation using data and analytics: 1) Augmenting products to generate data to improve products/services, 2) Digitizing physical assets to make them available online, 3) Combining data across industries to share information, 4) Trading data where one company sells valuable data to another, and 5) Codifying services into software that can be sold globally. It provides examples of companies using these patterns and emphasizes that combining multiple patterns can lead to new business models, such as offering expense reporting software as a pay-as-you-go cloud service. Success requires strong technology, inputs from partners, leadership, and commitment.

1. THE NEW PATTERNS
OF INNOVATION
BY RASHIK PARMAR,
IAN MACKENZIE,
DAVID COHN AND
DAVID GANN
-UNDER GUIDANCE OF PROF.SAMEER MATHUR AS A PART OF INTERNSHIP.

2. How a pattern matching
has to done?

3. How can we create value for customers using data and analytic tools we own or could have access to?
Where analytical tools helps for building the model.It also helps to predict the relationship between the product-
customer.

4. Pattern matching’s are of 5-types.

5. PATTERN 1
>AUGMENTING PRODUCTS TO GENERATE DATA A
>MAKING PRODUCT INTELLIGENT
>USING DATA THAT PHYSICAL OBJECTS GENERATE (OR COULD
GENERATE)
>TO IMPROVE A PRODUCT OR SERVICE OR CREATE NEW BUSINESS
VALUE .
>DESIGN
>OPERATION
>MAINTENANCE
>ENHANCE HOW AN ACTIVITY IS CARRIED OUT MODEL BUSINESS NEW
>EX- INSURANCE COMPANY( DECIDE THE COST OF INSURANCE)
(INVENTORY MANAGEMENT).
(IDENTIFY AIRPLANE ENGINE PROBLEMS)
> OPTIMIZING MAINTENANCE, • REPAIR SCHEDULES, • IMPROVE
ENGINE DESIGN.

6. PATTERN 2:
DIGITIZING ASSETS
>DIGITIZING PHYSICAL ASSETS
>MAKING THE PRODUCTS AVAILABLE ONLINE.
>BOOKS
>VIDEOS
>ENTERTAINMENT INDUSTRY
>SPAWNING NEW MODELS
>ITUNES
>E-READERS
>MODEL BUSINESS NEW
>ONLINE MARKETING
>ONLINE SHOPPING PORTALS
>CUSTOMER CAN ACCESS ANYTHING BY SITTING AT HOME
>COST REDUCTION FOR MARKETERS
>EX- INTERNATIONAL MUSEUM OF WOMEN
>MANAGEMENT OF DIGITIZATION
MANY INDUSTRIES NEED A LONG-TERM,
SECURE WAY TO STORE THEIR DIGITAL ASSETS

7. PATTERN 3
>Combining Data within and across industries.
>Sharing and coordination of Information across
industries or sectors.
> MODEL BUSINESS NEW
> Ex- City Of Bolzano.
 Provide Help To Retired People
 IBM – Network Of Sensors
 Monitor – Temperature Water Usage Normal
Behavior Patterns
 If Abnormalities- Call to a relative or friend.
> SCENE THE BEHIND
 Common IT system links all the relevant agencies
 Social services
 Health
 Property maintenance.
Lowered assistance and care cost by 30%, • Reduce
need to build and run special accommodations for
them.

8. PATTERN 4
Trading Data
A company whose information is valuable
to another company, Sells it.
EX:- A cell phone service company sells its
information to a navigation-device
company.
Mobile networks ,Identify ,Subscribers-
Driving, Where they are, How fast they are
moving.
Improvement Of Traffic Management
MODEL BUSINESS NEW

9. • PATTERN 5
Codifying a distinctive service capability
• >IT systems help to Automate Business Processes
• >Practical Approach
• >Perfect
• >BUT
• >Competitive Advantage
• >Sell them to other parties
• >Profitable Business
• >Cloud Computing

10. This is how a business model should be finalized!

11. EASILY DISTRIBUTE SOFTWARE OFFER
CUSTOMERS “PAY AS YOU GO” PRICING.
GLOBAL EXPENSE REPORTING SOLUTIONS
DEVELOPED TO AUTOMATE EXPENSE
REPORTING PROCESS.
COST REDUCTION
REALIZED THAT MANY OF ITS CUSTOMERS
WOULD BE INTERESTED IN ACHIEVING
COMPARABLE SAVINGS
SERVICE INTO THE SYSTEM
MODEL BUSINESS INTO A NEW
COMBINING THE PATTERNS. WOULD LEAD TO A
SOLUTION.

12. Success Factors Strong the technology presence Inputs from
external parties Motivated Leadership
Emotional Commitment

13. Krishna Chaitanya rao.