Ease marketing plan for an android app
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A detailed marketing plan for new android app named Ease; a social publishing Freemium app, under the guidance of Prof. Sameer Mathur, IIM Lucknow during marketing management internship.
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Ease marketing plan for an android app
- 3. • BEING BORED ? • WANT TO SAVE YOUR TIME ?
- 4. Looking for a bit more flexibility in your social publishing freemium, try ease! • Have posts scheduled to each platform at one time and have access to their link shortening/tracking, browser extension, and gif/photo uploader. • Design engaging post at minimal effort.
- 5. SITUATIONAL ANALYSIS OVERVIEW OF COMPANY & TARGET CONSUMERS AND COMPETITORS
- 6. CORE COMPETENCIES • One stop destination for scheduling post at each platform. • Reduced time and effort. • 14 day free trail for premium packs. • Additional feature.
- 7. TARGET CONSUMER BUSINESS & CORPORATION ; ENTERPRISE ; FREELANCER ; SOCIAL MEDIA USERS
- 9. GOAL
- 10. • India’s best social publishing app • 10,000+ downloads • Target conversion rate (about 3-5%) • Revenue target of Rs. 2 cr. In year one to Rs. 20 cr. in 5 years • Establish brand equity and customer satisfaction.
- 11. STRATEGY
- 12. VALUE PROPOSITION Customer value: Personal, Virtual, 24/7 customer service will give lot of information for the customer who are in search of recipe. Collaborator value : Successfully competing with other major players in the industry and a large, Diverse user-base. Company value: Positive work environment, Good pay, Growth Potential, opportunity to pursue interests.
- 13. TACTICS THE KEY ASPECTS OF THE OFFERING'S MARKETING MIX
- 14. PRODUCT & PRICE
- 15. • User can schedule and send posts to twitter, Facebook, LinkedIn, Instagram and google+. • There are various default timeslots in the application, which are based on the times during the day when social media users are most active online. However, ease does allow its users to mend or remove the default timeslots if they wish to do so . • Ease also contains features that give post suggestions to users, and gives information on the number of clicks, retweets, likes, favourites, mentions and potential views each post has, which is based on the number of feeds that single feed would show up on. • User can design paid packs for longer period too.
- 16. * UP TO 399 ** UP TO 2999 Individuals Business and corporation Free Premium Small Medium Large Exclusive Monthly price - Rs 99 Rs 199 Rs 299 Rs 599 Rs 999 Social account 1 per platform 3 per platform 30 total 60 total 150 total Unlimited* Additional team member - - 5 15 25 Unlimited* Scheduled post at any time 10 100 2000 2000 2000 Unlimited** RSS feed No Yes Yes Yes Yes Yes Calendar No Yes Yes Yes Yes Yes With any pack Without any pack Additional Email service Rs 149 Rs 299
- 17. INCENTIVES
- 18. TO CONSUMERS No. of Referral 5 Scheduled post +1 20 Total social account+1 50+ Earn referral points To Employees • Reward , Bonus & Recognition To collaborators • Recognition and self-worth • Trade allowance
- 19. DISTRIBUTION GOOGLE PLAY STORE ; 9APP ; AMAZON WEB STORE ; COMPANY WEBSITE
- 20. COMMUNICATION COMPANY WEBSITE ; BLOGS ; ADWORDS ; PROMO VIDEOS ; SOCIAL PLATFORMS ; PRINT MEDIA
- 21. IMPLEMENTATION
- 22. •Hire app developers and brief them with the design. •Promote the app to the right audience through different channels. •Prepare the print and video advertisement.
- 23. Schedule Managing retailing, wholesaling & logistics(2 months) Market Research( 3 months) Crafting Market Positionin g(4 weeks) Setting up Strategic Business Unit(4 months) Setting Product Strategy(4 weeks) Developin g Pricing Strategies (3 weeks) Designing Integrated Marketing Channel(3 weeks)
- 24. DISCLAIMER • CREATED BY SAURABH KUMAR, NIT DELHI , DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW