This is an overview of Mobile Marketing from my point of view :)

1. By: Saurabh Chauhan

2. You Can’t Escape it!
Mobile Advertising is the
Next Big Thing for
Indian Market

3. It’s a
Dearest
Medium of
Your Target
Group

4. HOW CAN YOU EVEN
THINK OF AVOIDING IT?
Studies show users are
interested in mobile ads.
66% of teens.
57% of adults.
Harris Interactive, 2010
Search Value
digital marketing simplified

5. Why Should You Go For It?
Almost
50%
visit social
networking sites
compared to
approx.
4% of all users
Mobile Carriers know a lot about their customers habits

6. Why Should You Go For It?
Almost
60%
Browse Internet
through their
mobile phones
A Great Opportunity
INDEED!
Mobile Marketing gets you closer to your Target Group

7. Social trends will also drive
mobile advertising
in the
coming YEARS!

8. We Can Help 
Search Value’s
Approach
Search Value
digital marketing simplified

9. Mobile Advertisements
- Estimates put the GPRS users at 50-
60 million and active users at 15-20
million
- Mobile Internet access has shown a
300%-400% growth (our internal
estimates peg it at close to 2-2.5
billion per month and same time last
year, this was estimated to be close
to 600-700 million per month)
- Today, the monthly growth in Mobile
Internet Access is estimated to be
20%-25%
We Create Targeted Ads and Run Them Across Targeted Networks… to
Bring You Closer to Your Target Group

10. Bluetooth Marketing
Delivered to Targeted mobile users
Rich media engagements
• @ the exact moment
• Engagements and and location where
interactivity consumers can
connect
• Non-cluttered rich
user interface • On most personal and
engaging medium
Superior experience
High precision targeting
and brand recall
Source: TeleBrahma

11. Interactive Application
Development
Applications are
the
next big platform
that makes the
users glued to
their mobiles…
hence we make
you reach to your
Target Group
through
APPS, which is
now
considered LEAST
INTRUSIVE

12. SMS Marketing
SMS in marketing
becomes much more of a
cross sell/ up sell to existing
customers,
or that of sales promos
and offer notifications.
As a tool for creating mass
awareness
Through SMS Marketing We Introduce You to Your Target Audience in a
Sensible Manner – Because Its their TERRITORY