Puma Case Study

4,741 views

Published on

This ppt provide you the information about the huge Brand Puma. Students and Professionals can use it as a Case Study. To enjoy the ppt ultimately Kindly Download it.
Thanks for you time :-)

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,741
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
82
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Puma Case Study

  1. 1. MOHD TALHA SIDDIQUI 18 FYBMM
  2. 2. Industry: Clothing and goods manufacture Founded: 1924 as Gebrüder Dassler Schuhfabrik (registered in 1948) Founder(s): Rudolf Dassler Headquarters: Herzogenaurach, Germany Area served: Worldwide
  3. 3. *The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. Puma's logo created first in 1948. Puma's first logo, 1948 - 1967
  4. 4. *The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma's current logo was designed in 1967 by German caricaturist Lutz Backes. 1967 - 2000
  5. 5. The Puma logo has an image of a leaping Puma, an animal otherwise called a cougar, a panther or a mountain lion. Active both day and night, it is a powerful beast and an expert hunter that can jump to a maximum of 20 feet high in a single bounce. THESE ARE THE PHOTOS OF COUGAR USED IN PUMA LOGO:
  6. 6. THESE ARE SOME DIFFERENTLY MODIFIED PUMA LOGOS:
  7. 7. *Background *Company split and creation of Puma *Early years and rivalry with Adidas *The Pelé pact and subsequent affairs *Special editions of King football boots *Present day
  8. 8. USAIN BOLT WEARING PUMA SHOES
  9. 9. (1) PUMA
  10. 10. (2) Cobra Golf
  11. 11. (3) Tretorn
  12. 12. 1920-2012

×