Clothing and goods manufacture
1924 as Gebrüder Dassler
(registered in 1948)
*The company was formed in 1924 as Gebrüder Dassler
Schuhfabrik by Adolf and Rudolf Dassler. Puma's logo
created first in 1948.
Puma's first logo, 1948 - 1967
*The relationship between the two brothers deteriorated
until the two agreed to split in 1948, forming two separate
entities, Adidas and Puma.
Puma's current logo was designed in 1967 by
German caricaturist Lutz Backes.
1967 - 2000
The Puma logo has an image of a leaping Puma, an
animal otherwise called a cougar, a panther or a
mountain lion. Active both day and night, it is a
powerful beast and an expert hunter that can jump
to a maximum of 20 feet high in a single bounce.
THESE ARE THE PHOTOS OF COUGAR USED IN PUMA LOGO:
THESE ARE SOME DIFFERENTLY MODIFIED
*Company split and creation of Puma
*Early years and rivalry with Adidas
*The Pelé pact and subsequent affairs
*Special editions of King football boots