Vietnam cosmetic market is on the rise, as female paid more attention to their appearance and invest in more on the beauty products This report was summarized in order to analyze the popular products that they use from a variety of profile behaviors This survey was conducted among 16-40 female in HCM and Hanoi for the sample size to 200. The report was created in Jan-2023

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frequency
User ratio
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Monthly
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• Foundation
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• Facial mask
Right / top - Ownership more than 80%, Usage more than 80% / Right / bottom - Ownership 40-79%, Usage more than 80%
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Lipsticks are the most popular item that Vietnamese is keen
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