simple slide prepared on marketing strategies of mcdonalds bussiness policy

2. INSTITUTE OF TECHNOLOGY AND
MANAGEMENT, MAHARAJGANJ
McDonald ‘s food chain case study
Presented by:
Saroj khadka
Arju

3. contents:
 Introduction
 History
 What is McDonald’s doing in India ?
 Business Strategy
 Seven basic principles that continue
to guide McDonald’s
 Reasons for poster brand of
McDonald’s

4. Introduction:
 McDonald’s is 8th World largest chain of
hamburger fast food restaurants, serving
around 68 million costumers daily
 Founder: Richard and Maurine McDonald
 Headquarter in the United States
 Dealing in 123 nations
 More than 33,000 restaurants worldwide
 More than 4,00,000 employees
 Fast food: hamburgers, chicken, French
fries, soft drinks, coffee, milkshakes,
salads, desserts, breakfast.

5. History:
 Entered in India market in 1996 and now
has 210 stores in India.
 McDonald's was one of the first quick-
service restaurants to introduce nutrition
information on packaging at the 2006
Olympic Winter Games in Torino, Italy
 Linking relation over 120 countries

6. What is McDonald’s doing in india?
 Over quarter of a million customers visit McDonald’s
family restaurants every day. The Indian fast food market
is valued at $1-billion (Rs 4,547 crores)approx.
 Beef and pork products are not offered.
 Meat and vegetarian meals are prepared in separate areas
of the restaurant because of religious laws In India.
 Initial focus on Metros, Malls, Multiplex, Highways,
Stations & Airports. Exposure to Western food & Culture.
Move to smaller satellite towns like Gurgaon, Pune. Jaipur
& Agra to attract foreign tourists
 The new packaging is designed to communicate brand
stories. A blend of text, illustrations and a QR code will
deliver interesting facts about the brand and make
nutrition information easily accessible from mobile
devices.
 South india,McDonald’s has 29 outlets and plan to add .

7. Business strategy:
 ‘Brand globally ,act locally’-localization
strategy
 Co-branding strategy with coca-cola,
Cadbury, Barbie and hot wheels.
 Pricing strategy
 'Cold, Clean, and On-Time Delivery’
 “three-legged stool” of owner/operators,
suppliers,
and company employees

8. Business strategy:
 Punchline policy:“ Aap ke zamane mein
,baap ke zamane ke daam”
 McDonald mein hain kuch baath -a place for
an entire family to enjoy. To aaj Mac Donald’s
ho jaye.
 Mc Donald I’m lovin it.
 ‘ Har chotti khushi ka celebration’

9. They place the customer experience
at the core of all they do
They are committed to our people
They believe in the McDonald’s
System
They operate our business ethically
They give back to our communities
They grow our business profitably
They strive continually to improve
seven basic
principles that
continue to guide
McDonald
behavior, actions
and decisions

10. Reasons for poster brand of McDonald’s:
 Cleanliness, high quality, transparency
 Interior decoration
 Consistent throughout the world
 Playful areas for kids don’t become panicky.
 Family environment message globally
 ‘Speede service system’
 Unique sense of dedication and commitment.
 Forever young policy

11. Supply chain management system
• Before setting 1st restaurant in
india,it infused Rs. 400 crores in
supply and delivery chain and
encouraged real vendor.
•McDonald’s serve more than 58
millions customer daily through
cold chain strategy.

12. Conclusion:

13. Thank you all for your patience.