1. INTERNATIONAL
BUSINESS
McDonald’s, created Jan 2006
– Arunesh Chand Mankotia

2. ORIGIN
In December 1948 , Dick and Mac
McDonald open the first McDonald’s
drive-thru restaurant in San Bernardino,
California.
A little hamburger man called
"Speedee" becomes the company
symbol.

3. About McDonald’s
•McDonalds’s today is one of the world’s great
entrepreneurial organizations, with four out of every
five restaurants worldwide run by an affiliate partner of
the company or a franchisee.
•There are about 30,000 restaurants in more than 118
countries around the world.
•McDonald’s today is one of the two most recognized
and powerful brands in the world - the other being
Coca Cola, the only soft drink supplier to McDonald’s
today.

4. Menu Card
McDonald's Family Restaurants serve a range of products
aimed at satisfying different palettes.
3. The menu includes a variety of burgers-:
(a) Vegetarian
(b) Non-Vegetarian
6. World famous French Fries
7. McPuffs
8. A slew of hot & cold beverages.
9. And the mouth watering shakes & soft serves.
10. While its Happy Meals are immensely popular among kids because of its
toys.
McDonald's celebrated year 2002-03 as the
'Year of Taste‘…

5. McDonald’s India:---
A locally owned company.
McDonald’s India, a locally owned company is
managed by two Joint Ventures:---
• One in the North ,Connaught Plaza Restaurants
Pvt. Ltd. run by the Joint Venture Partner Mr.
Vikram Bakshi.
• And the other in the Western Region, Hard
Castle Restaurant Pvt. Ltd. managed by the
Joint Venture Partner Mr. Amit Jatia.

6. McDonalds Restaurants: Number
by Region
1991 & 1996

7. McDonald's Careers Employee
Benefits
• McDonald's benefits program is • Helping Balance their Work and Life
designed to attract, energize,
reward and retain talented people - Vacation
who will produce superior business - Holidays
results and enhance their leadership - Leave of absence
position. - Alternative Work Approach
- Child care discount
Health and Protection - Educational assistance
- Medical - Auto and home insurance
- Employee and dependent life program
insurance
- Accidental death Pay and Rewards
- Travel and business travel - Base pay
accident insurance - Incentive pay

8. Employment Generation
When one become a member of the McDonald's family,
that person open the door to limitless career opportunities.
The world-class training that they impart allows us to
provide the customers the ultimate McDonald's
experience, with the best quality products and the highest
levels of service and cleanliness. They are an equal
opportunity employer, providing not only employment but
long-term careers as well. The average McDonald's
restaurant employs as many as 80 people - from crew to
the restaurant manager.
As of today, they employ close to 2,500 people in
Mumbai, Delhi, Pune, Jaipur, Ahmedabad and Ludhiana.

9. Locations
At present there are 34 restaurants and 3
food courts in the Northern Region - Delhi
(23) Noida (3) Faridabad (1) Gurgaon (3)
Jaipur (2) Mathura (1) Ludhiana (1) Lucknow
(1) and Chandigarh (1). There are 20
restaurants in the Western Region in Mumbai,
Pune, Ahmedabad and Vadodra.

10. McDonald’s Social
Responsibility
McDonalds’s social responsibility efforts are part of
their heritage. The company is committed and dedicated
to:-------
(1.) Doing what is right and have an obligation to give
back to the communities that give us so much.
(2.) Being a good neighbour and a partner in the
community.
(3.) Conducting their business with the environment in
mind.

11. Success of McDonald’s
•At McDonald’s they have one agenda - providing 100%
total customer satisfaction and the formula for achieving
this goal in our restaurant operation is the long-standing
commitment to Q.S.C&V (Quality, Service, Cleanliness and
Value)
•Their food products are the result of the best ingredients,
strict standards, and proven procedures so that they are safe,
healthy & great tasting.
•Menu development is an ongoing process at McDonald’s
as we seek to satisfy the tastes of our customers.
•Experimenting with menu additions to meet local needs
and enhancing the taste of existing products is our forte.

12. Internationally
LOCAL SOURCING ….A key to success
•For a company which feeds 4.6 crore customers every day of
the year - internationally and over one lakh customers per day
in India, finding reliable quality supplies is a major factor for
success.
•McDonald’s suppliers include Vista Processed Foods,
Maharastra, Dynamix Dairies, Baramati, Mrs. Bectors
Speciality Foods, Phir Hind, Punjab, lettuce suppliers from
Ooty and Nainital to name a few.
•The transfer of state-of-the-art food processing technology has
also enabled Indian business to grow by improving this ability
to compete in today’s international market.

13. Cont…..
Which means that they produce
locally,i.e.what is expected in that
particular nation.They try to produce
those kinds of food which the general
customers like.They try to add flavors of
that nation only.

14. INTERNATIONALLY
McDonalds has adopted a strategy like changing
the post of his mgrs.changes from one country to
another like the following:---
There are 4 kind of managers:----
(1.) Country Mgr.
(2.) City Mgr.
(3.) Area Mgr.
(4.) Branch Mgr.
For eg.like if a higher post mgr. goes from under-
developed country to a developed,his post goes down but
on the other hand if he goes from developed country to a
under-developed,then his post increases.

15. MARKETING STRATEGIES
• Look for the Golden Arches," was
McDonald’s first jingle.
• McDonald’s becomes known for the motto
"QSC" for Quality, Service, and
Cleanliness.
• Ad campaign cheers on the "All American
Meal" - a hamburger, fries, and milk shake.

16. McDonald’s Role in the Indian
Economic Growth
•McDonalds India has already contributed
directly & indirectly Rs. 95 crore (approx.
16 per cent of total turnover) as revenue to
the Center and the State towards Sales Tax,
House tax and Income Tax in the last seven
years.
•By 2005, this amount shall see an increase
of more than 30 per cent per annum.

17. ADVERTISING
• McDonald’s begins billboard advertising.
• "Go for Goodness at McDonald’s," a new advertising logo
slogan is introduced.
• Television network advertising begins.
• Magazine advertising is placed nationally for the first time
in Life magazine in the October 5th issue.

18. THANK YOU…