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BM project McDonald G3.pdf

- The McDonald brothers founded the first McDonald's restaurant in 1940 in San Bernardino, California which originally operated as a drive-in restaurant. - Ray Kroc joined the company in 1955 and established strict operating guidelines for franchises, helping to scale the business. He opened the first McDonald's franchise and established Hamburger University for franchisee training. - McDonald's expanded rapidly both within the US and internationally, opening over 34,000 locations across 115 countries by the early 2000s. The document provides an overview of McDonald's history, operations, and global growth.

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McDonald’s Group 3
Founder - Ray Croc Maurice ("Mac") and Richard McDonald, brothers, founded the first McDonald's restaurant in San Bernardino, California, in 1940. It used to be a drive-in with a large assortment of goods. However, the brothers decided to restructure the company in 1948, and a newly envisioned McDonald's launched following a three-month refurbishment.
Developing the brand: From Franchisees to Big Macs Kroc established stringent guidelines for how each McDonald's should be run, from meal preparation to cleaning, realising that franchisees were essential to the business's success. He established a training programme for franchisees in 1961, afterwards known as Hamburger University, to assure the uniform functioning of the stores. In addition, he eventually altered the layout of the eateries, adding counter personnel to accept orders, and opening the first drive-through window for the franchise in 1975 at a McDonald's in Arizona—a feature that quickly spread throughout the industry.
Expansion ● The chain kept growing both domestically and abroad. ● The first McDonald's restaurant outside of the US opened in 1967 in Richmond, British Columbia, Canada. ● Over 34,000 outlets were running in more than 115 nations and territories at the beginning of the twenty-first century. ● It was claimed that a new McDonald's opened somewhere in the world every five hours during the 1990s' rapid growth. ● By putting an emphasis on inexpensive cuisine, entertainment, and flavours that were pleasing to both kids and adults, it efficiently rose to the position of being the most well-liked family restaurant.
$154.9 Billion $23.22 Billion 40031 Brand Value of McDonald’s Wor`ldwide Number of McDonald’s Restaurants Worldwide McDonald’s Revenues Worldwide Statistics Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Mission Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Vision Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Timeline 1953 1948 1940 1961 1968 1983
Marketing Mix Psychological behaviour pricing Low and affordable prices Bundling of items Franchisee owner have price control Technological Assistance Price Strategy Push Strategy Creative campaigns Loyalty program Omnichannel Advertising Promotion Strategy Taste of both tourists and local Resonate with local Cultural Differences Every country has their own policy Ever-going market research Product Strategy Near Malls & Shopping centres Hub and spoke model Online Presence ERP Platform for managing inventory Place Strategy
Brand Resonance Pyramid Salience Brand Awareness Catering consumer needs Performance Style & Design Serviceability Innovation Affordable price Imagery Pleasant Experience Legacy Consumers remember item Resonance Loyalty Programs New menu introduction Engagement Attachment Feeling Tagline Mascot Social Approval Security Judgement Market Leader Positive attitude Taste and quality
Competitor Analysis Competitive analysis of McDonald's involves evaluating its main competitors, analyzing their strengths, weaknesses, opportunities, and threats, and identifying key trends in the fast-food industry.
Recent Happenings 1 Introduction of New Breakfast Items 2. Development of Plant Based Menu 3. Expansion of Chicken Offerings 4. Limited Time Promotions Product Line Extension 1 Expansion into new markets 2. Sustainability initiatives Future Plans 1 Mobile Ordering and Delivery 2. Self-Order Kiosks 3. Digital Menu Boards 4. Artificial Intelligence Digitalization 1. Global Packaging Goals 2. Energy Efficient Restaurants 3. Recycling and waste reduction 4. Partnership with environmental organisations Sustainability
1975 - 1979 1980 - 1984 1985 - 1989 1990 - 1994 1995 - 2000 2000 - Present 1940 - 1969 1970 - 1974 Former None Locations
Brand Personality of Team Members Sandeep Brand Name:- Newhope Solutions Tagline :- Jugaad Simplified Brand Personality:- Competence- Reliable Strength:- Compassion & Generousity Nishant Tagline: Ecstatic Serendipity Brand Personality: open to explore Strength: Jatin Yadav Tagline: Structured randomness
Primary Research We conducted an online survey to understand consumer behavior and identify key performance indicators of McDonald’s which the company can leverage for growth and competitive advantage. The research objective was to understand how McDonald’s (in Indian market context) can improve customer satisfaction level. Some of the highlights from survey are given below- ● More respondents (33.8%) indicated that they go to a McDonald's restaurant once a month. Also, 29.73% just go to the restaurant for a dinner. ● 28.42% said that the staff responded to their demands in a timely manner. ● Almost 40% of the participants were pleased with the McDonald's food they had purchased. 33.22% of those who weren't satisfied said they didn't like the burgers. ● 51% of people have utilised the drive-thru at a McDonald's restaurant. 51.69% of customers like how quickly they may use the drive-thru service to place and complete orders ● McDonald's should improve the quality of their products, according to 94% people.
Recommendations ● Improving and innovating in product offerings as the data suggests that product quality is the biggest scope of improvement for the company. ● 51.69% of customers like how quickly they may use the drive-thru service to place and complete orders. The company can expand its drive thru network to cater to a greater number of customers. ● Re-training and educating the store staff so that they can deliver better service to the consumers
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