The document describes an advertisement that will be produced for Nike Mercurial Vapour Superfly Boots. The 1-minute advert will be filmed in 3 different locations - a garden, park, and friend's garden - and edited to look like a single continuous shot. It will feature the producer wearing and demonstrating the boots. The target audience is people aged 16-35 who will be interested in the boots and more likely to purchase them, and the advert will air on Sky Sports during football matches to reach this concentrated, interested audience.

1. I will be producing an advert, advertising Nike Mercurial Vapour Superfly Boots. This advert will be
about 1minute long and will be at a high tempo all the way through. I will be filming in my garden,
Wallingford park and a friends garden. The purpose of filming in 3 locations is because it will show
different terrains and places but I will edit the video to make it look as if it’s been filmed in one shot.
I will be wearing the boots and being filmed by Ed Ravenhill as well as filming myself. The target
audience is for people aged 16 – 35. This is because they will be the most interested in these boots
and more likely to buy them than people under or over the ages of 16 and 35. The advert will be
shown on Sky Sports during Football matches so there will be more of a concentrated audience and
will increase sales. Although more people watch BBC and ITV than Sky Sports, with Sky Sports I know
that everybody will be interested and be concentrating as with other Freeview non sport channels
the large majority of people won’t be interested.