Adrvertisment pres.
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The document discusses creating an advertisement for Nike basketball shoes. It will use a camera with at least 5 megapixels to take photos of the shoes, which will then be edited on a Windows PC using photo editing software. The shoes will be modeled by an athlete dunking to showcase their performance, and are targeted towards fashionable young people and basketball players.
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This document outlines a proposal for a promotional video for Nike featuring their sportswear. It will feature inspirational athletes at various locations like a tennis court, football goal, and basketball court in London. The biggest sportswear brand in the world, Nike, would be a major global brand to partner with. The target audience is men and women ages 15-30 in large cities who enjoy sports. It provides a budget breakdown and production schedule.
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The document discusses the development of promotional material for Canon. It summarizes research on Canon's existing campaigns and magazine covers. Initial ideas focused on themes of travel and social media to appeal to the target audience. A first draft was created featuring a magazine cover and advertorial with consistent colors and layout. The cover and advertorial emphasize the Canon Zoemini S2 camera's ability to print photos on the go. Tips for social media engagement were also included to connect with the audience. Feedback was analyzed to refine the promotional concepts.
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This document outlines ideas for a Nike advertisement for the Nike Hypervenom Phantom Gold football boot. The advertisement would begin with establishing shots of a player lacing up and preparing the boots in a dark room with spotlights. It then follows the player walking to the pitch and preparing to take a free kick, with the camera becoming the football as if it will be kicked at the viewer, ending with the Nike logo and slogan. Inspiration comes from a previous successful Nike ad that motivated the creator to go into advertising and showed the brand's influence.
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This document provides information for creating a print advertisement campaign for Canon. It discusses Canon as the client and their goal of helping people express creativity through photography. The target audience is identified as people aged 15-25. Ideas are proposed for a print ad featuring memories reflected on through photos in an album with colorful drawings overlaying in contrast to the dull original photos. Rationale is provided for how this idea meets the brief of portraying journeys and appeals to the target audience by connecting to life changes they are currently experiencing.
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The document provides an evaluation of an advertisement created by the author for Nike football boots. The author reflects that the advertisement lacked quality footage, clear branding, and variety in shots. They also note that it would have been improved by including match footage to better showcase the boots' performance. Overall, the author determines their advertisement needs more professional production techniques and elements used in similar advertisements to be considered TV-worthy.
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The document outlines plans for a Canon campaign called "Shoot Your Travel" aimed at inspiring people to take pictures when traveling. The goals are to show how photography can capture memories and beautiful places. The plans include two magazine front cover designs, an advertorial, and a print ad promoting different cameras. One cover would feature a photo collage and travel quotes. The other would use a background image of a boat marina. The print ad background would be an iconic hotel. Research was done on journeys, the target audience of 16-25 year olds, and Canon as the client to inform the designs.
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1) The document describes a magazine called Engines Magazine, which focuses on the car industry and features different car brands and their prices.
2) The target audience is people aged 25-50 from social class A, including travelers, traders, and investors.
3) The magazine aims to show that people from all social classes can afford reasonable cars by listing deals from different East African car dealerships.
Canon research
The document provides guidance for a research project on creating a promotional video for Canon cameras. It asks the researcher to investigate the client Canon, the target audience of 15-25 year olds interested in photography, and relevant research topics like journeys. The researcher is to explore physical, emotional and spiritual journeys and find examples. Research on existing camera advertisements is also requested, analyzing techniques, audiences and what could be applied to the project.
Evaluation question six word
The student learned how to use new software like Photoshop and InDesign to create their magazine. They had to take their own photos with a Canon DSLR camera, which they found challenging to adjust settings for different lighting. They used tutorials and downloaded the software to their laptop to practice skills like improving photo lighting and adding effects. The student struggled with text wrapping around images in InDesign at first but found a solution by watching an online tutorial.
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My pitch presentation for Canon journeys. The document outlines ideas for a photography project to promote Canon cameras to younger audiences. It discusses taking photos from a distance like from a hilltop or of streetlights up close or from above. It is inspired by posters for WWE or boxing that get their point across clearly. Examples are given of effective Canon advertisements. The proposal is to create a poster showing photos taken with a Canon camera that depict journeys or stories through unique images. Examples found online serving as inspiration show pathways, fog, and lights suggesting travel and journeys.
Evaluation q6
From constructing this product, the student learned about various technologies:
They used Blogger to create their blog, and learned how to upload work and customize a blog's design. They used Survey Monkey to create and distribute a survey for research, and found it effective for getting responses and creating an audience profile. For planning, they used PowerPoint to present their work as the most suitable format. They also Googled images from other magazines for inspiration. While learning Photoshop and InDesign was challenging initially, they learned how the programs improve images and how InDesign allows editing images in Photoshop while working on layouts, saving time. These programs helped achieve a high quality standard required for the magazine.
Evaluation q6
From constructing this product, the student learned about various technologies:
They used Blogger to create their blog, and learned how to upload work and change the design. They also used Survey Monkey to create and distribute a survey for research, and found it effective for getting responses and creating an audience profile. When planning, they used PowerPoint to present their work as the most suitable format. During production, they learned to use Photoshop and InDesign, discovering how the programs work together and allowing editing of images between the two. Photoshop helped improve image quality, while InDesign allowed professional page design through features like columns. These programs were essential to achieving a high standard for the magazine.
Question 6
The document discusses the technologies used to create a magazine product. It describes learning to use Adobe Photoshop to edit photos by removing blemishes and unwanted objects, Adobe InDesign to layout the double page spread and contents page, and a Nikon DSLR camera to take clear portrait photos focused on the subject. Photoshop, InDesign, and the DSLR camera were found most beneficial for editing images, crafting layouts, and taking high-quality photos. A blog created with Blogger also helped publish content, videos, and allow for ongoing edits.
PodHandler (1).pptx
The document outlines plans for a Canon campaign called "Shoot Your Travel" aimed at inspiring people to take photos during their travels. The plans include two magazine front cover designs, an advertorial design, and a print advertisement. For the front covers, one will feature a collage of travel photos and quotes while the other will use a background photo of a boat marina. The advertorial will highlight iconic hotels and local attractions in the area shown. Research was also conducted on journeys, Canon customers, and the target audience of 16-25 year olds to inform the designs.
PodHandler.pptx
The document outlines plans for a magazine front cover and print advertisement promoting a "Canon journey campaign" to inspire people to take photos when traveling. The front cover will feature a collage of travel photos and quotes to motivate readers. The print ad will showcase an iconic hotel and nearby places to visit. Both designs aim to show readers the beauty of the world and encourage them to document their travels. Research on journeys, Canon customers, and the target audience was conducted to inform the campaign messaging and design.
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The document provides initial context and planning for a student's final media project (FMP) focusing on creating an advertisement for a new mountain bike product. The student outlines their idea to create a TV advertisement and posters for bike shops. They discuss why they chose this project and how it relates to their interests and potential career in camera work, filmmaking, and the media side of mountain biking. The student provides influences for their work, including mountain bike brands, filmmakers, and photographers. They describe the tone, mood and style they want to achieve, being professional but also incorporating comedy. The document shows the student's research, planning and influences in developing their FMP idea.
Question 3
Bauer Media Group would be a good publisher for the magazine because they have experience publishing popular magazines for females, unlike other publishers who focus on magazines for males or older, upper-class audiences. Specifically, Bauer has successfully launched magazines for females in the UK like Bella and also publishes magazines like Cosmopolitan and Bazar. They aim their magazines at a broad, mainstream female audience, as opposed to magazines that may not appeal to the target audience. Bauer's experience launching new magazines and appealing to females makes them a suitable choice to publish the magazine.
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The document summarizes a student's advertising project for Nike football boots. It discusses the realist narrative style of the ad, the use of natural lighting outdoors and some artificial lighting indoors. It also covers editing the clips to be shorter and sharper to engage viewers, using some color correction and transitions. The goal was to promote the boots and show their advantages over others through a dramatic, exciting style. Comparable Nike and Adidas ads were analyzed for persuasive techniques to subtly influence viewers to want the products.
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The student designed a Nike Airmax sneaker with red on the front and blue on the back. Their finished design uses a red and white color scheme with blue accents. The target audience of teenage boys and young men remained the same. Technology like Photoshop helped turn the design into an advertisement by allowing the use of different colors, tools like the magic wand, and fonts. The student feels the advert appeals to the target audience who would like the bold red color and safari print. Challenges overcome included proper use of the magic wand and blending pictures without gaps or patches of color. Technical skills learned included camera skills like zooming and focusing as well as using Photoshop.
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This document provides an overview of various topics related to portrait photography, including photographers, lighting, branding, camera equipment, backdrops, and products. It discusses the photographer's inspiration from artists like Annie Leibovitz and goals to improve skills. Details are provided on current equipment and plans to upgrade lighting and cameras. Branding and the importance of a cohesive brand identity are covered. Backdrops and potential product offerings like prints and merchandise are also mentioned. The document serves as an idea book and learning tool for a photographer seeking to develop their skills and business.
canon creative pre-production.pptx
The document discusses the development of promotional material for Canon. It summarizes research on Canon's existing campaigns and magazine covers. Initial ideas focused on themes of travel and social media to appeal to the target audience. A first draft was created featuring a magazine cover and advertorial with consistent colors and layout. The cover and advertorial emphasize the Canon Zoemini S2 camera's ability to print photos on the go. Tips for social media engagement were also included to connect with the audience. Feedback was analyzed to refine the promotional concepts.
Media A2 Nike Ad Pitch Presentation
This document outlines ideas for a Nike advertisement for the Nike Hypervenom Phantom Gold football boot. The advertisement would begin with establishing shots of a player lacing up and preparing the boots in a dark room with spotlights. It then follows the player walking to the pitch and preparing to take a free kick, with the camera becoming the football as if it will be kicked at the viewer, ending with the Nike logo and slogan. Inspiration comes from a previous successful Nike ad that motivated the creator to go into advertising and showed the brand's influence.
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This document provides information for creating a print advertisement campaign for Canon. It discusses Canon as the client and their goal of helping people express creativity through photography. The target audience is identified as people aged 15-25. Ideas are proposed for a print ad featuring memories reflected on through photos in an album with colorful drawings overlaying in contrast to the dull original photos. Rationale is provided for how this idea meets the brief of portraying journeys and appeals to the target audience by connecting to life changes they are currently experiencing.
Evaluationlmeowhsqwertyuiop
The document provides an evaluation of an advertisement created by the author for Nike football boots. The author reflects that the advertisement lacked quality footage, clear branding, and variety in shots. They also note that it would have been improved by including match footage to better showcase the boots' performance. Overall, the author determines their advertisement needs more professional production techniques and elements used in similar advertisements to be considered TV-worthy.
PodHandler.pptx
The document outlines plans for a Canon campaign called "Shoot Your Travel" aimed at inspiring people to take pictures when traveling. The goals are to show how photography can capture memories and beautiful places. The plans include two magazine front cover designs, an advertorial, and a print ad promoting different cameras. One cover would feature a photo collage and travel quotes. The other would use a background image of a boat marina. The print ad background would be an iconic hotel. Research was done on journeys, the target audience of 16-25 year olds, and Canon as the client to inform the designs.
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1) The document describes a magazine called Engines Magazine, which focuses on the car industry and features different car brands and their prices.
2) The target audience is people aged 25-50 from social class A, including travelers, traders, and investors.
3) The magazine aims to show that people from all social classes can afford reasonable cars by listing deals from different East African car dealerships.
Canon research
The document provides guidance for a research project on creating a promotional video for Canon cameras. It asks the researcher to investigate the client Canon, the target audience of 15-25 year olds interested in photography, and relevant research topics like journeys. The researcher is to explore physical, emotional and spiritual journeys and find examples. Research on existing camera advertisements is also requested, analyzing techniques, audiences and what could be applied to the project.
Evaluation question six word
The student learned how to use new software like Photoshop and InDesign to create their magazine. They had to take their own photos with a Canon DSLR camera, which they found challenging to adjust settings for different lighting. They used tutorials and downloaded the software to their laptop to practice skills like improving photo lighting and adding effects. The student struggled with text wrapping around images in InDesign at first but found a solution by watching an online tutorial.
CANON - Pitch Presentation.pptx
My pitch presentation for Canon journeys. The document outlines ideas for a photography project to promote Canon cameras to younger audiences. It discusses taking photos from a distance like from a hilltop or of streetlights up close or from above. It is inspired by posters for events like WWE that get their point across clearly. Examples are given of effective Canon advertisements. The proposal is to create a poster showing photos taken with a Canon camera that depict journeys or stories through unique images. Examples found online serving as inspiration show pathways, fog, and lights suggesting travel and journeys.
CANON - Pitch Presentation.pptx
My pitch presentation for Canon journeys. The document outlines ideas for a photography project to promote Canon cameras to younger audiences. It discusses taking photos from a distance like from a hilltop or of streetlights up close or from above. It is inspired by posters for WWE or boxing that get their point across clearly. Examples are given of effective Canon advertisements. The proposal is to create a poster showing photos taken with a Canon camera that depict journeys or stories through unique images. Examples found online serving as inspiration show pathways, fog, and lights suggesting travel and journeys.
Evaluation q6
From constructing this product, the student learned about various technologies:
They used Blogger to create their blog, and learned how to upload work and customize a blog's design. They used Survey Monkey to create and distribute a survey for research, and found it effective for getting responses and creating an audience profile. For planning, they used PowerPoint to present their work as the most suitable format. They also Googled images from other magazines for inspiration. While learning Photoshop and InDesign was challenging initially, they learned how the programs improve images and how InDesign allows editing images in Photoshop while working on layouts, saving time. These programs helped achieve a high quality standard required for the magazine.
Evaluation q6
From constructing this product, the student learned about various technologies:
They used Blogger to create their blog, and learned how to upload work and change the design. They also used Survey Monkey to create and distribute a survey for research, and found it effective for getting responses and creating an audience profile. When planning, they used PowerPoint to present their work as the most suitable format. During production, they learned to use Photoshop and InDesign, discovering how the programs work together and allowing editing of images between the two. Photoshop helped improve image quality, while InDesign allowed professional page design through features like columns. These programs were essential to achieving a high standard for the magazine.
Question 6
The document discusses the technologies used to create a magazine product. It describes learning to use Adobe Photoshop to edit photos by removing blemishes and unwanted objects, Adobe InDesign to layout the double page spread and contents page, and a Nikon DSLR camera to take clear portrait photos focused on the subject. Photoshop, InDesign, and the DSLR camera were found most beneficial for editing images, crafting layouts, and taking high-quality photos. A blog created with Blogger also helped publish content, videos, and allow for ongoing edits.
PodHandler (1).pptx
The document outlines plans for a Canon campaign called "Shoot Your Travel" aimed at inspiring people to take photos during their travels. The plans include two magazine front cover designs, an advertorial design, and a print advertisement. For the front covers, one will feature a collage of travel photos and quotes while the other will use a background photo of a boat marina. The advertorial will highlight iconic hotels and local attractions in the area shown. Research was also conducted on journeys, Canon customers, and the target audience of 16-25 year olds to inform the designs.
PodHandler.pptx
The document outlines plans for a magazine front cover and print advertisement promoting a "Canon journey campaign" to inspire people to take photos when traveling. The front cover will feature a collage of travel photos and quotes to motivate readers. The print ad will showcase an iconic hotel and nearby places to visit. Both designs aim to show readers the beauty of the world and encourage them to document their travels. Research on journeys, Canon customers, and the target audience was conducted to inform the campaign messaging and design.
1.1 Initial Ideas + Context.pptx
The document provides initial context and planning for a student's final media project (FMP) focusing on creating an advertisement for a new mountain bike product. The student outlines their idea to create a TV advertisement and posters for bike shops. They discuss why they chose this project and how it relates to their interests and potential career in camera work, filmmaking, and the media side of mountain biking. The student provides influences for their work, including mountain bike brands, filmmakers, and photographers. They describe the tone, mood and style they want to achieve, being professional but also incorporating comedy. The document shows the student's research, planning and influences in developing their FMP idea.
Question 3
Bauer Media Group would be a good publisher for the magazine because they have experience publishing popular magazines for females, unlike other publishers who focus on magazines for males or older, upper-class audiences. Specifically, Bauer has successfully launched magazines for females in the UK like Bella and also publishes magazines like Cosmopolitan and Bazar. They aim their magazines at a broad, mainstream female audience, as opposed to magazines that may not appeal to the target audience. Bauer's experience launching new magazines and appealing to females makes them a suitable choice to publish the magazine.
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Adrvertisment pres.
- 1. IN ASSOCIATION WITH NIKE.
- 2. Images.
- 3. Equipment The equipment i am going to use will be a camera , preferably with flash and over 5 megapixels. I’m going to use a windows pc to do the editing of the advertisement images using a photo editing programme (e.g photo-shop , insta-gram , pic-nik, photo editor deluxe)
- 4. Slogans.
- 5. Who is The Product Marketed towards.. My product is marketed towards fashionable young people and or basket ballers. My product is unisex but looks more masculine but does come in female colours and styles.
- 6. How am i going to make the advert... I’m going to use a model to model the trainers and make it look more appealing i am also going to capture a image of the trainers in a more dynamic sense , by modelling the trainers on a basket baller hanging from a rim as if to say the trainers had helped him dunk.