AS Media Coursework

1. PLANNING WORK By Charlie, Harry and Tom

2. MIND MAP
Key
ideas
and
themes
A TV
advertisement on
running shoes
To film runner and
then cut to the shoes
and cut back to runner
Filming on a field
at the running
track
Attempt to
communicate
the idea of
fitness
When cutting to the shoes, it
will have pause effects with the
voiceover describing the
product and words around the
shot
We will also include
a gun shot in the
background of the
shot for the starting
of the run

3. STEP OUTLINE
 A wide shot, low angle of the runner in the starting position at the starting
line, along with a gun shot from the background to start the runner off
 A pan/track of the runner running which will last 15 seconds before it then
cuts to a close-up still image with shallow focus of the shoes with added
effects of a ‘pause button’ with an added voiceover of the description of the
shoes lasting for …
 After the close-up shot and description of the product it will cut back to a
wide shot, low angle of the runner then running off again around the rest of
the track for about …
 It will then fade out to a blank background with the Nike logo and another
voiceover of the Nike slogan lasting for about 10 seconds

4. SCRIPT
Camera setting: 4K 30FPS/Framing Guide: 2.40:1
[ESTABLISHING SHOT]
[WIDE SHOT]
Camera shows the runner crouching down in the start
position
[LOW ANGLE SHOT]
[AMBIENT SOUND OF STARTING GUN SHOT (THOMAS iPad)
AND LATER BACKGROUND HIP-HOP FADING IN]
Runner transitions from starting position and starts running
around the track
[MIXTURE OF CUTTING BETWEEN SHOTS, FAST PACE AND
PAN/TRACKING 20 secs]
[NON DIEGETIC SOUNDS OF HIP-HOP MUSIC BUILDING UP
MORE]
[CUTS TO A SLOW MOTION, LOW ANGLE, CLOSE-UP OF
CHARLIE’S SHOES AND STOPS AS A STILL IMAGE, SHALLOW
FOCUS]
[BACKGROUND HIP-HOP MUSIC FADES OUT DURING
NARRATIVE]
Thomas – Voiceover of the description of the
product – Still image still present and the image
will be edited to have text etc. Audio of voice will
be recorded separately.
DIALOGUE (Approx. 34 Secs):
Designed with Motion Fit technology, Nike Dart 10
women’s running shoes offer improved stability
with Reslon midsole. The Reslon midsole provides
dynamic and responsive underfoot cushioning. The
lightweight Reslon cushioning system delivers
miles of soft responsiveness.
[CUT BACK TO A WIDE SHOT OF RUNNER WHO
WILL RUN OFF OUT OF SHOT, BACKGROUND MUSIC
WILL FADE IN AGAIN BUT LOUDER between 15 and
25 secs]
[FILM DARKENS/FADES with Nike logo appearing
10/15 secs]
DIALOGUE: Thomas: The natural-motion outsole
features synthetic flex grooves that offer six points
of flexibility, allowing your feet to move the way
they were meant to.
Just Do it

5. SHOT LIST
 First scene will be a wide shot with a low angle of the runner at the starting
line along with a gun shot
 Then pan/track the runner running around the track
 Middle scene will be a cut to a still image, close-up shot with shallow focus
of the product along with a voiceover
 End scene will cut back to a wide shot, low angle again of the runner going
around the track
 It will then fade-out to a blank background with extra description of the
shoes and another voiceover

6. STORYBOARD

7. PRODUCTION PLAN
Wednesday 25th May – Take test shots on the field. This will take one hour.
This will take place at Neale wade, I will be the cameraman, and Tom will be assisting me whilst Charlie is the
actress. A camera will also be needed.
No props or costume design will be needed for this stage of production.
Friday 27th May – For the first hour we will be tasking more test shots. The second hour will be spent recording
the dialogue for the advert. A camera will be needed for both hours.
The first hour I will be the cameraman with tom assisting, Charlie will also still be the actress. For the second
hour we will needed to use an iPhone 6s as a microphone. This will be filmed in the Academy soundproof room.
Tom will be the speaker and me and Charlie will do the camerawork.
During half term – Filming will be completed, this will be with costume.
I will be doing camerawork assisted by Tom. Charlie will be the actress, wearing sports clothing that go together
with her trainers. A camera will be needed to do this task. We will also need to use the running track at the
school; the location will be Neale wade.
Monday 6th June – Editing the footage will be done; we have an hour lesson on this day.
This can be completed in a classroom; all three of us will work together on this task. To do this I will need to
use a MacBook with IMovie installed.
Wednesday 8th June – All dialogue and final editing will be added to the sequence of footage.
This can be completed in a classroom; all three of us will work together on this task. To do this I will need to
use a MacBook with IMovie installed.