Time Magazine Ad Analysis

Time Magazine Ad Analysis
Despite its beginning and transformations, TIME magazine has earned a following from all walks of
life, both for their website and print magazines. It was a magazine which started out with a
conservative, older reader base. Eventually the news stories became exceedingly objective though,
and anyone attempting the find true news stories these days has probably heard of TIME magazine.
In the December 14, 2015 issue of TIME magazine, an up–and–coming website, Texture.com, has
published an eye–catching ad filled with commotion, fire, explosions and vibrant colors. The ad
would hardly be thought provoking though, without the sense of impending doom which surrounds
the figures in the ad's isolated atmosphere. While one firefighter tries to get the attention of another,
the man beside the truck– presumably the truck driver– tries to warn both of the hapless firefighters
of an inevitable explosion. The fire has already reached the back of the vehicle, and as the flames
had engulfed the front end, the fire will trickle downward and backward, reaching and igniting
every last explosive in it. ... Show more content on Helpwriting.net ...
The smooth lines in the center of the ad, are created by the largest figures, a tablet and cargo truck
that are parallel to one another. The fire breaks the image and the destruction is vivid. The fire is
also competes for space, flooding most of the page in orange hues. The water surging against it
apparently has failed, and at least two of the people in the ad seem to be in danger. It is a wholly
unnatural disaster, but how does this relate to Texture.com? What aspects of fire are characterizing
the sign in its context? Are there multiple meanings to the fire? How does culture shape the fire's
meanings, and inform its author? What sociological and psychological issues are represented by the
fire for the magazine's wide audience, and does the advertisement ultimately fail in regard to gaining
a
... Get more on HelpWriting.net ...

The Media and Eating Disorders Essay example
The Media and Eating Disorders
It is funny how so many girls and women today are led to believe that the only way to feel attractive
and be beautiful is to have their bodies consist of nothing but skin and bones. Women are dieting
more today then they have ever been before. They are striving for an unattainable body figure that is
portrayed by the media as being the ideal standard for today's women. It gets worse. Not only are
women dieting unlike ever before, but they will ruthlessly harm their bodies in order to achieve
these inaccessible standards. This ruthless harm that haunts so many women today just so happens
to be what we call eating disorders. Anorexia and bulimia are the primary diseases that go in the
category of eating ... Show more content on Helpwriting.net ...
There is something obviously wrong with these statistics. Women who subject themselves to these
circumstances are fighting against their own body make–ups in order to fulfill the standards put out
by the media. In order to change these staggering statistics in the future, we must examine what the
media does to make girls and women obtain eating disorders.
When researchers asked one hundred eighteen female, college–aged students to look at twenty
pictures in ads from women's magazines, they felt a sudden change in mood after the pictures were
observed. There was notable depression in the women, a depression that has seemed to hit many
women after leafing through women's magazines (Key and Lindgren 11). This depression is due to
the fact there are so many negative messages being conveyed in advertisements that are published in
women's magazines. But who can blame the women for their depression anyway? When the
majority of the ads in women's magazines show super–skinny models advertising nice clothes,
makeup, jewelry, etc., one might find themselves to be a little down. Skinny models portray their
figures to be the cultural norm in Western society today. How often does one find a model in a
woman's magazine that is over a size six that is not shown advertising plus size merchandise? The
answer is not very often, or sometimes never at all. If women do not see their body type being
depicted in

Analyzing Bill Murray's Advertising Campaigns
1–The first ads of the magazine which called "Esquire" which talks about a famous actor whose
name is Bill Murray who is doing fashion ad about himself as he is wearing a gentle man outfit he is
also wearing a gentle man outfit, he is also shows a crazy sign while he is trying to cut his tie and I
think he means he wants to change his outfit to wear the best one . He also trying to tell us about
something when he is smiling. I think because he use abig or huge seisor to cut his tie which so
funny and strange at the same time.
2–The second Magazine talks about also a famous celebrity as Mathew Mcconaughey who is 47
years old who is American actor, he also wear a fashion outfit which reflects his age and also this ad
shows that he is trying took

Marketing Strategies For The Business Strategy For 2015
1.0 Executive Summary
F! Publishing is a young and coming media agency situated in the East End of London. In the
business strategy for 2015 it was decided to launch a completely new project – Fidèle Magazine.
Digital migration of readers to the online platforms has been one of the factors of print magazine
circulation decline and the reason for companies to invest more money into digital marketing
(Hucker, 2014).
1.1 Business Plan Aims
This business plan carries out a detailed proposal of the launch of the new magazine in the
publishing industry, results of the market research for the target readership and marketing strategies
for the launch.
2.0 Company Summary (Introduction)
Fidèle Magazine is a publication that wants to deliver information about fashion matters and
lifestyle, make the audience aware of sexism issues, rights of women and break the usual standards
of women, which our society has implemented. The fashion shoots and editorials intend to have a
different approach than other fashion magazines. The magazine intends to satisfy the readership
with a precise concern in fashion, women empowerment and events – written in a highly amplified
manner ensuring phenomenal content is provided at all times. «Fidèle» means loyal and faithful in
French and that is what the magazine wants to be for its readers and vice versa. The magazine will
be a biannual printed publication which will have an inside code that will allow its readers to log in
to an online version of

Stereotypes: Differences Between Magazines And Newspapers
Everyday, magazines produce and print pictures of models that were re–touched or edited, people
post pictures on social media with multiple filters applied, and professional photographers use
special tools to make the model "more appealing". All of the editing never makes the picture
different. The picture is still taken of the same person, doing the same thing. Photoshop isn't meant
to change the purpose of the picture, which is why everyone is victimized of using photoshop
themselves. Everyday people use photoshop to edit their pictures, so why is it bad if magazines use
photoshop as well. For these reasons and many more, magazines and newspapers should be allowed
to use photoshop to edit their pictures.
Magazines and newspapers should ... Show more content on Helpwriting.net ...
In 2009, SELF magazine became infamous for photoshopping Kelly Clarkson's body to make her
look skinnier than she looked at the time. People did not like the fact that when they saw them in the
magazine, it wasn't what they really looked like in person. However, photoshop isn't meant to
change the person's overall appearance. According to "Should photoshop be banned from the Mass
Media", the majority of people know that all the pictures in magazines are edited or retouched
before they're printed. So it isn't like the magazine is "tricking" people into thinking models actually
look that way. People looking at pictures of models in magazines expect to see filters applied and
minor amounts of photoshop implemented. If anyone really cares deep enough to have a problem
about photoshopping pictures of models to be placed in public magazines, then they need to find
something else to do with their life, which is why magazines and newspapers should be allowed to
continue using photoshop while editing their

Analysis of Smash Hits Essay
Analysis of Smash Hits 'Smash Hits' sells itself as a 'popular music magazine'; it fits well into this
self–proclaimed genre and creates its image through the codes, conventions, and generic signifiers
of that genre. For example, bright, bold lettering–the red and white titles, almost like a stamp.
Generic signifiers and genre in general are vital to both the magazine and its audience, the audience
use genre as a means of segmenting and recognition in the crowded magazine market. Genres,
signifiers, ... Show more content on Helpwriting.net ...
All three covers examined are very similar in both style and content, each with an almost identical
layout. Whatever changes that do appear are few and subtle. Audiences not only influence, but also
have the ability to control the magazine and its style. This layout and formula obviously works, and
so it must continue in order to meet audience expectations and, in turn, maintain sales –'profit is
king'. In relation to representation, the magazine knows exactly who its target audience is, and gives
clues to this by the submission or omission of people, races, cultures and lifestyles. The magazine
includes, white, young and childish pop stars with 'perfect' bodies and immature behaviour. These
'impossible templates of beauty' appeal to the young, teenage, white, middle–class, heterosexual
audience as they seem to admire and relate to those featured in the pages of 'Smash Hits'. 'Smash
Hits' is a mid–price magazine, at £1.25. It is affordable without being too cheap. The language of the
magazine is obviously targeted at a younger, possibly less intelligent audience. It adopts a highly
colloquial register and avoids both complicated lexis and syntax, it tries to be inclusive of the
reader's thoughts and opinions, addressing them directly, and speaking in the first person. It uses
subject specific words and jargon to create an

Che Magazine
Most male magazines contain articles about alcoholic drinks, flashy sport cars, hunting and fishing,
new technology, economic adventures, travel, and last but far from the least topic of women and
dating. Mostly male magazines will include jokes and cartoons about women and sexual matters.
The luring factor of these male magazines is not the jokes, or other information but it is the
photographs of beautiful young women wearing little to no clothing. When the rubber tends to hit
the road nothing promotes male magazines better than sex. The marketers for the male magazine
Che' have realized that and use it in full effect with the advertisement they created in order to draw
in the male consumer. The Che' advertisement uses text, sexuality, and fantasy to lure in the male
consumer, Che' magazine uses text within the advertisement to convey the message to the male
consumer. The first usage of text is found on the skirt of a young ... Show more content on
Helpwriting.net ...
In the advertisement there is a train station that the model is walking towards. The train station
represents the common fantasy that movies will portray. The woman approaches the train station
and the viewer of the advertisement is also present at the train station. The model and viewer will
then meet at the station, ride the train together and when it is time for the stop to come up they will
realize that they both are departing at the same stop. The scenario seems as if it represents inevitable
faith but it is only a fantasy that the creators of the Che' Men's Magazine want the consumer to fall
into. The train can be considered as the concluding point of the advertisement. The train is where
everything ends so the creators of the Che' Men's Magazine uses the train as a final sales pitch. The
creators are saying don't miss out on this opportunity to create a better world for you by missing the
train. In laymen's terms, the creators of the magazine are saying "Don't miss the

Self Confidence Satire
Dear editors of every major fashion cooperation,
The issue with self–confidence has been one that has gone on for decades. Since time began,
humans have compared themselves to each other, and put themselves down because of it. As media
and technology have improved, the level of self confidence in the average human has gone down.
The importance of self–confidence is something I, and many other girls, feel very strongly about.
I've seen countless blog posts, tweets, posts on Instagram or Facebook, all talking about your
magazines or advertisements. Some are good, some are very bad. Yet it seems to me like I am seeing
more of the negativity coming through when talking about these magazines. I have observed many
reviews discussing the use of Photoshop ... Show more content on Helpwriting.net ...
And that may be true, but when it comes down to it, it's very difficult. People, specifically men,
don't necessarily realize that when the message is splattered across social media platforms, on
television, in magazines, in stores, it's hard to ignore the message getting thrown in your face. Some
people may not understand what the big fuss is about. I hear people preach about the importance of
loving the body you have, not the one you wish you had. The same people who tell you those things,
are more than likely to be one who is considered to be 'normal weight' as deemed by the magazines.
"[Designers] want you to believe that you are not beautiful enough or young enough or thin enough,
and they do that by draping cadaverous 16–year–olds across double–page spreads so you will feel
so wretched that you will have to buy their products to make yourself feel better" (J.K. Rowling).
This statement could not have said this any better. The fashion and beauty industries today are so
hell–bent on making completely unrealistic and unreachable goals that I am not even sure they
realize the dire impact they have on women of all ages. It pains me to know that people out there are
actually getting paid lots of money to alter girls' ages, tell women how to live, and influencing their
decisions about the biggest of things; their own health. If people are going to preach about

Comparison Of 'Tragedy, The Enquirer, And The Critics'
In 'Tragedy, The Enquirer, and the Critics' the authors talks about all tabloids being very similar in
the sense of them all writing modern versions of tragedies. This became more obvious the closer i
analyzed these magazines. For instance, in Life and Style magazine one of the main articles was
about how Tim Mcgraw has lost weight. First hand it that seems like a good thing but the further
you get into the actual article it talks about how unhappy he was with himself before he went and
lost all the weight. In the end of course he is happy with where he is now. Magazines like Life and
Style tend to be more of a good outcome story while magazines like The Enquirer are not.They
usually go with a harsher story. For example, an article about Matthew Perry's relapse. They talk
about Matthew going in out of rehab and how everyone believe he was sober but was evidently not
anymore. While the magazines were very similar in that nature, they were very different in the way
the perceived women. Life and Style talks about Vanessa Williams having "expert enhancements
done" and how "the Doctor that [she] goes to for [her] botox does it gently so [she] can still act and
be expressive." while in The Enquirer, Sharon Stone "will do anything to save her career––
including secret liposuction to fix her thunderous thighs!' The differences in both articles are pretty
evident. One magazine is praising a woman for having work done while another is being slammed
by the magazine. The

This Time Magazine Fred Ritchen Analysis
In this Time Magazine article, writer Fred Ritchen debates the merit of violent photos in media. He
begins with the events that prompted him to write this essay. He lists "A recent slew of situations
resulting in catastrophic violence and death" (Ritchen, p1). This grouping of events, ranging from
disease to plane crashes, has brought to light again the question of what a journalist's duty is in
reference of how much of a horror to show and how much to keep from the public. Ritchen's
argument culminates to the fact that the space taken up by showing these horrors of war and similar
atrocities could be better used to prevent further events. The first argument that Ritchen brings up is
the idea that those who refrain from posting a photo "because ... Show more content on
Helpwriting.net ...
We consider the readers and their effect on the debate that, essentially, is of them. He makes the
point that, "a grieving mother in Gaza deserves the whole world's attention" (Ritchen, 3), but the
consequences of showing everything that deserves to be shown outweigh the benefits. Showing all
of the horrors that the world has to offer can cause a desensitivity to them as "the reader tries to
disconnect" (Ritchen, 3). He gives a personal example of how hearing about these travesties causes
already such a large scar on his psyche, that a picture serves to do nothing but cause more pain. He
contrasts the ideas made earlier in the essay of owing the victims of horrors to have their stories told
by making an argument that it is just as important to ensure that those stories have their full effect.
The reader of the essay considers their own experiences and most likely comes to the same
conclusion that when confronted with all of the horrors, they are overwhelmed, but a small taste of
each can strike the perfect balance. The sharing of a story in words gives a sense of wrong that
exists in the world and refraining from shocking the reader can give them a sense of ability to
change. It has a better chance of sparking an idea in a reader to call their representative and

Presentation of Idealised Lifestyles in Editorial and...
Presentation of Idealised Lifestyles in Editorial and Advertisements of Magazines
The two magazines I have chosen to compare for this coursework are 'Hello! Magazine, September
21st 2004' and 'Nuts Magazine, Thursday 1st October 2004'. I have decided on these two magazines
because they are aimed at two greatly different audiences.
'Hello! Magazine' was first published to the public on the January of 1990. This was a time when
'Hello!' was more then just information of celebrities and their lifestyles. The audience, as today's,
was still mainly women readers.
[IMAGE]
This is quite an old front page of 'Hello!' It has one main story and five sub–stories. However, if you
compare this edition ... Show more content on Helpwriting.net ...
On the cover, it has a big picture of a famous wedding that took place that week, and the cover story
has lots of brilliant photos of the occasion, making the reader feel that they were invited and saw all
the action of the day. It also has lots of interviews with other famous starts, including a lady who
still looks very, very well at 70 years old, and Donny Osmond in his house with his family.
All the stories are aimed at the 25–40's and wouldn't suit any other audience, old or young. It does
have a few adverts, advertising perfume, house interior and food. This is appropriate advertising in
this magazine. If it had adverts on football boots costing £99, it would be a waste of space and the
makers would not make any profit at all. It would be getting the audience wrong and would show
un–professionalism.
In all the pictures, apart from the photos that where not organized with the celebrity, the people
involved in the photo are always looking into the camera lens and smiling. This makes the person
look like they are smiling at you and shows that in the interview, they were upbeat, friendly and
having a good time. In the interviews, the author/interviewer describes every detail of the moment;
expressions, actions, the way they said their sentence, making the reader picture this interview.
The reader gets the pleasure to see some of

The Effects Of False Beauty From Photoshop
The Effects of False Beauty from Photoshop Everywhere women look, all we see is a form of false
beauty within the media that surrounds us on an everyday basis. When we look at women in
magazines, beauty advertisements, television commercials and more we see beautiful big eyes,
luscious full lips, soft, wrinkle free, poreless skin, and that intriguing radiant glow that every photo
seems to have. How about the curves of the woman 's body, the shape and perfect placement of their
breasts, and how every inch of their figure is always in the shape and size that we personally wish to
be at; how everything about these women seem to be well... perfect in every way. Women start out
young admiring the beauty that these women hold in media and ... Show more content on
Helpwriting.net ...
So, if you think about how much you wanted to impress the boy you had a crush on when you were
going to school; you would style your hair nice and pretty making sure that every strand was in its
right place, take an hour or more to do your makeup just to try to resemble a beauty that you saw
somewhere, and lastly you would pick out that perfect outfit, making sure to look in the mirror ten
times before you left the house. You did all of this just to impress a boy and in some cases the boy
you liked still did not notice you. This triggers sentiments and emotions in your head that can
resemble you thinking that you are not good enough or pretty enough for this boy, which brings
your self–esteem down and causes you to start changing more and more about your appearance.
Self–esteem sucks honestly because one day you can feel you look beautiful and happy with
yourself externally, but one moment later something can happen making you feel just the opposite.
In today 's world women are shown and told how they should look, what they should wear, and what
they should eat to be able to achieve the beauty that is shown in women 's magazine and beauty
advertisements around the world. Women and men are both affected by media outlets; later in their
lives they will look to be in a relationship with a woman/man that resembles these photos in
magazines, but what both men and women do not understand is that every picture in these
magazines are fake. The perfect beauty that we

Objectification Of Women Essay
"Beauty is in the eye of the beholder". However there is a well known, well discussed, universal
definition of perfection for all women. One that is consistent throughout different areas of the world
and different allotments of the human culture. This standard of the ideal woman is based off of not
only physical but intellectual standards predominantly in advertising. According to Margaret
Atwood in The Female Body, a woman's body is used in today's culture "to sell and advertise
products". These products vary from "door knockers, bottle openers, clocks with ticking bellies,
lampshades, and nutcrackers". By having stores sell these items they are completely promoting the
objectification of women to help sell their goods and services which is down right direful. How are
women expected to ever be treated equal if business' continue to sell discriminatory product,
lessening the view of the female anatomy. Materialistic items are not the only way a female's body
is exploited in today's culture. Aside from bottle openers and clocks, women are universally seen as
a "renewable" sex symbol The Female Body (pg. 1013 para. 6) especially in magazines. The Venus
Pudica was a pose used in ancient Greek art where an idealized female figure is depicted covering
her pubis ... Show more content on Helpwriting.net ...
1016) even from a young age little girls are expected to act motherly or at least become familiar
with the kind, modest, motherly attitude. A prime example of this is children's toys particularly baby
dolls. Baby dolls teach young girls the stereotypical motherly role. Girls are taught how to take care
of and care for something like a mother does with her child. For example, baby dolls nowadays are
made to urinate so the child can actually change their diaper. Young girls can talk to the baby, bathe
them, all things a mother is expected to do in today's stereotypical, ideal, gender role, influenced

Advertising And Gloria Steinem's Sex, Lies, And Advertising
Advertisements are intended to make their audience feel remarkable if and only if they purchase
what is being publicized. In 2005, Dove launched a "Real Beauty" campaign in an effort to reassure
women of their physical beauty. The campaign featured women of all different shapes and sizes to
connect with each body type. However, this campaign would not be advantageous to both the
consumers and advertisers if the advertisers did not get their fair share. Gloria Steinem, author of
"Sex, Lies, and Advertising," is strongly challenged by Dove's campaign by exemplifying how Ms.,
a magazine that Gloria was co–founder of, eliminated advertisements in order to maintain
journalistic integrity. However, Jennifer L. Pozner, author of "Dove's 'Real Beauty' Backlash,"
utterly supports Dove's "Real Beauty" campaign by concurring with Dove's powerful message of
confidence. Despite their opposing views on advertisements, both women share a common ground:
Advocating the empowerment of women.
Browsing through a magazine, one finds oneself looking at nothing but ads. Not in Ms., a feminist
magazine conducted by one of the best–known icons of the women's movement, Gloria Steinem.
Steinem worked whole–heartedly in order to portray opposition towards advertisement. She
vindicates her opposition by claiming that, "In any case, we do know it's the advertisers who are
determining what women are getting now"(Steinem 199). Steinem highlights how advertisers have
taken over magazines entirely. They

The Beacon of the Media Industry: Analysis of Time...
Since 1923, Time Magazine has delivered reliable and effective news to the world. Covering news
as it happens, Time has captured the attention of countless readers, most of whom range from the
ages of eighteen to forty–nine. Time is composed of a variety of complex articles that deal with
current events. Many readers of Time tend to be well educated students and/or have successful
careers. Due to Time's countless political articles, readers of the magazine tend to be politically
active registered voters. Effectively satisfying this target market, Time Magazine has succeeded in
becoming one of the most influential and demanding magazines in the world. Time's covers,
advertisements, and articles have greatly contributed to its success. ... Show more content on
Helpwriting.net ...
Unlike most magazines, Time's advertisements are meaningful and effectively convince readers to
purchase the advertised product or service. One such advertisement for the Dow Company,
demonstrates Time's target market of educated individuals. The advertisement states, "From
addressing the challenges of climate change to providing a glass of clean water." This advertisement
indicates that unlike other chemical companies, Dow is concerned with the environment and the
pollution it releases to the environment. Educated readers are well aware of the dangers that face the
environment today and will have a positive opinion of a company that is environmentally
responsible. The Dow Company purchases advertising space to promote environmental safety in
Time Magazine due to the broad, intelligent demographics of its readers. Besides complex ads, Time
is also composed of straightforward, but effective advertisements. Credit card advertisements have
become a popular choice for Time. Recently, Visa and Capital One have increased the amount of
advertisement space in Time. Capital One asks its audience to examine their credit credits with the
slogan, "What's in your wallet?" These statements indicate that credit card companies are willing to
offer their customers better alternatives such as secure credit cards with low interest rates.
Therefore, these ads are targeted towards all individuals seeking a better choice in credit cards.
These individuals can range from any

Pillips Foods
In this case, Ron Birch, product manager for the new pasteurized king crab of Phillips Foods, needs
to make a decision for the phase II of launch of king crab. He planned to continue the magazine
strategy used in phase I, but Cherry Stockworth, vice–president of marketing of Phillips Foods,
recommended him to use the budget to support half of cost of International Boston Seafood Show.
According to the information given in this case, I don't think this is an either–or choice, and my
recommendation for Ron Birch is to decrease the cost of ads in trade magazines, change the content
of ads in magazines before and after the IBSS, and support the IBSS in March SWOT Analysis of
King Crab of Phillips related to Trade Show Before analyzing the ... Show more content on
Helpwriting.net ...
Opportunity: U.S. seafood market grew rapidly in recent years, and the biggest part of seafood sales
is fresh seafood, which is 54% of all seafood retail sales. The king crab of Phillips belongs to fresh
seafood, which means it has huge market potential. Customers tend to buy food that is easy–cooked
and fresh, which is a feature of the king crab product. The IBSS is a nation–wide trade show which
could attract a lot of exhibitors and attendance. Making use of this platform could help Phillips to
build its reputation and promote its products at the same time. Threat: Just because the IBSS could
attract a large amount of exhibitors, the competition during the trade show is fierce. Though there
are so many potential customers would appear at the trade show, how could Phillips beat the
competitors and attracts enough customers to its booth. Another threat for king crab is the possible
rejection of the retailers because they would feel risky to replace an old product with a new product.
Pros and Cons of Alternative Strategies
Trade advertising strategy
Pros: Trade magazine is one of the most important sources for decision–makers and they will spend
relatively long time in reading magazines. This strategy would cost less than trade show strategy
and would reach broader potential customers. Cons: Effectiveness for brand building and lead
generation of ads on magazines are 50.2% and 47.4%, lower than effectiveness of trade show, which
are 60.9%

Cultural Product Analysis: Men And Women Magazine
Cultural Product Analysis: Men and Women Magazines Comparison
For many years, men and women have been inspired by the magazines they read. One way or
another both genders are influenced by the magazines they choose to read and get inspiration from.
Whether some of us realized it or not, magazines have a way of changing how we see things either
by heat wise or just by showing us what kind of body images we should persuade. Many people
who read magazines whether by copy or online come across different advertisements in magazines
that are being presented to either inspire the person or make them question their body image, life
choices, or the state of their health. Men and women magazine advertisements are very different,
they present different ... Show more content on Helpwriting.net ...
The women magazines Glamour or Cosmopolitan do not show any messages that indicate power
that women have or should consider having, these magazines are all about fashion looks,
relationships, hair styles and how to lose weight. The magazines do not encourage women or girls to
be powerful, strong, or independent and it does not even teach women to feel okay with being their
true selves. Looking through the magazines on both genders is hard to see whether there is gender
stereotyping or not, since the magazines focus on sending messages to readers that are either
positive or

Canadian Magazine Globalization
Globalization, which is the international integrations of people, economics, and culture, has changed
the world. Cultural globalization is "a phenomenon by which the experience of everyday life, as
influenced by the diffusion of commodities and ideas, reflects a standardization of cultural
expressions" (Watson 2016, para.1). Many people believe that their culture is under fire by cultural
globalization and the birth of the new global village. One such example of this is the case of the
Canadian Magazine Dispute of the 1990's.
Canada believes magazines to be an integral part of their culture and media. The Canadian
government, in an effort to protect this aspect of its culture, began imposing tariffs on foreign
magazines. This began in the 1920's and in the 60's began prohibiting split–run editions of foreign
magazines (The Levin Institute 2016, para.3). In the 90's, and the boom in information technology,
this all came to a head. American publishers began publishing split–run editions with some
Canadian content. They were printed in Canada via electronic transmission. Canada, who was
angered over this loophole and in an effort to protect its magazine industry, raised the ... Show more
content on Helpwriting.net ...
To what extent do you think the government of Canada was pressured to seek to protect its market
because of financial interests of the Canadian magazine industry? As I stated in the last question, the
Canadian domestic magazine market is considerably small compared to the foreign market. With the
heavy push of American magazines due to the information technology boom, I believed that the
Canadian magazine publishers were indeed worried that they might be shut out of their market
completely especially since so much of the magazine industry seems to have been controlled by
foreign publishers. I believe the Canadian publishers probably lobbied hard to ensure their
government increased tariffs and taxes on foreign magazines and foreign

A Brief History And Analysis Of Portrayal Of Women Essay
McNamara 6 Alyssa McNamara
Dr. Michael I. Niman
SPC 333
5 December 2016 A Brief History and Analysis of the Portrayal of Women in Magazines
Throughout history women have been depicted and treated as an inferior to the male all aspects of
life. It is without debate, that to this day, like many other countries, the United States of America is a
patriarchal society, valuing men over women and using various tactics to oppress women by
constructing gender roles. These gender roles are thrust upon people before birth and are reinforced
through society within the media. This object here is to provide an overview of the portrayal of
women in magazines from the late 1800's to present day. As the years progress, so do the number of
women's rights. While women are still fighting for equality, the birth of feminism has done much to
close the gender gap. Mass media, magazines in particular, facilitated in fostering a stereotype
which became the standard, and continues to be, used by society. A society that continues to oppress
and suppress its women. However, as the mass media has the capability to demystify, or to bring
down and/or destroy a particular group or person, they also have the ability of mystification, or
emulating a person or group into society's graces. I plan to review how women were portrayed since
this country's inception with an analysis of how gender equality might be possible today.
HISTORY
In the 1900's, the United States of America was a young and still

Time Magazine Stereotypes
1. TIME magazine, which debuted to the world on March 3ed, 1923, is a widely popular and
reliable newsmagazine produced in America. While the magazine has a reputation for being less
stringent than standard news outlets due to its habitual concerning on pop culture, the magazine is
considered leagues more sophisticated than typical tabloids or gossip magazines due to its frequent
coverage of hard–hitting political and global events, such as its cover on Bibi Aisha and Pakistani
civil unrest or its extensive stories considering the Obama and Trump administrations. The
magazine is generally regarded to lean more liberal than conservative in terms of its views and
commonly covered topics ("Time Magazine."). One of the big selling points in TIME magazine's ...
Show more content on Helpwriting.net ...
In the magazine, there are eight different products being advertised: Rolex watches, American
Cruise Lines, Paul Frederick silk polos, Airbnb family beach houses, Copenhagen and Skoal
tobacco chews, Avalon diamond rings, Vet tix military charities, and Japan airlines. Being that the
magazine as a whole caters more to an older white collar audience based on its highly political and
serious articles, advertisements are highly appropriate. The advertisements in question all appeal to
the stereotype of the business working family man who wears polos, travels for work, and has the
means to afford expensive goods like Rolex watches and beach houses. As such, those who read this
type of newsmagazine are most likely in the demographic aimed at by the advertisements.
Inappropriate advertisements for this magazine would include things like children's toys, personal
care products, or any other base need product. All the products in the Magazine are luxury product
that speak to the high value and sophisticated nature of the newsletter. If the newsletter didn't want
to seem as high class as it portrays itself, then it would indulge in much more pop culture or
commonplace advertisements like Coca–Cola or

Media Influence on Eating Disorders Essay
With eating disorders on the rise today, the media plays an important role in affecting self–esteem,
leading a large amount of young adults to develop eating disorders. Many adolescents see the
overbearing thin celebrities and try to reach media's level of thinness and ideal body weight. "Sixty–
nine of the girls reported that magazine pictures influenced their idea of the perfect body shape"
(Field). Not only is being thin associated with other positive characteristics such as, lovable,
popular, beautiful, and sexy, but being overweight is connected with negative characteristics like fat,
ugly, unpopular, and lazy. Therefore media is the distinct social pressure of operating to influence
people to be thin and causing eating disorders. ... Show more content on Helpwriting.net ...
Scientist have also found a new link that connects eating disorders to sever physiological problems.
People with anorexia or bulimia appear to have deficient amounts of serotonin, a brain chemical
associated with moods and emotions, circulating in their brains. The lack of serotonin is also linked
to people with depression (Chang). It is safe to state that another cause of eating disorders is
depression. The causes of depression are perhaps when people see the beautiful models, they
depressed because they don't look like them, so they long to look like them, and develop unhealthy
eating habits.
When people look at the advertisements, movies, shows, and commercials and compare themselves
to the models, they look fat. They look and feel a lot larger because the models and examples they
are comparing themselves to are so unhealthy and skinny. Model Kate Moss is dangerously
underweight weighing ninety five pounds and standing five feet seven, this is thirty percent below
the ideal body weight (Field). In reality it is the reader who is more than likely to already have a
healthy weight. The models that everyone worships and compares themselves to, are unhealthy,
underweight, and some have fully developed eating disorders. A study found that twenty five
percent of Playboy centerfolds met the weight

Time Magazine Analysis
On January 3rd, 1964, Martin Luther King got honored as "Man of the Year" on Time Magazine.
Man of the Year was issued to recognize a person(s) who made the most influence in that year. The
magazine included a 7 page feature of all Martin Luther King's memorable moments during the civil
rights movement. Their recognition on King bringing a huge positive impact in changing history
brings out how outlooked he was. At the time, Time Magazine was very popular, it was one of the
first magazine company's made, and was where people got their news. People who weren't
interested in how powerful the movement was, got a strong everlasting idea on how much influence
he brought to America. He continued to gain awareness. Towards the end of the year he ... Show
more content on Helpwriting.net ...
Even though African Americans were allowed to vote, southern states interfered their attempt in
registering. As the march began on march 7 they were trapped by troopers who had gas masks on
and were armed with sticks. They attacked the marchers with their weapons and tear gassed them
too. The footage was shown on television all over the country and the only defense given back from
the protesters was the force of nonviolence carried on by Martin Luther King. The march had to stop
because of violence, then began once again with the help of King. The marchers were certified
protection from National Guard Troops so no harm can come to them. By the time the capital of
Alabama was reached, 30,000 people had joined the march including priest, reverends, nuns, and
whites. All marched together side by side. By this time Martin Luther king was well too known for
being one of the greatest leaders in History. With Kings past achievements and his appearance in the
march, gave people hope that the movement will go through. Being part of the march set a benefit to
the people in the Southern States. With that, America's bad reputation of racism and segregation
couldn't take anymore breakage. Five months later, President Lyndon Johnson announced that a new
bill for voters rights would be made through congress that kept states from

When one looks at how the media continues to communicate...
When one looks at how the media continues to communicate certain messages to the American
public, it is remarkable how some trends have continued for decades. This is particularly true
concerning images and graphics and the subtle messages that they carry in the world of print
communications. The unfortunate reality is that the media is no different from many institutions in
American society in that it has to sell products to the public in order to stay financially stable. As a
means of doing so, the media provides audiences with images that often satisfy their desires and
meet their expectations. Consequently, the inclusion of such stereotypes creates a vicious cycle as
the audience continues to be exposed to such messages and ... Show more content on
Helpwriting.net ...
The country will always know about African–American basketball players who reside in coastal
cities such as New York or Los Angeles, but the small town country boy will remain a mystery to
the nation. Furthermore, the inclusion of the scantily clad cheerleaders on both covers suggests that
it is the girls' responsibility to keep their man's physical talents top secret. As both Larry and Doug
are positioned in a traditional masculine manner by having their brawny arms flexed around their
hips, the cheerleaders surrounding them are bending down to show off their sexy and fit bodies. The
message remains through the decades that in terms of our athletic heroes, it is the women's job to
serve the supporting role of serving in their best interests. As Potter explains, the media has
remained just as influential as it ever has in terms of reaching a vast number of people. "People
continue to spend more and more time with the media. Over the past three decades, every new
survey of media use has shown that the average person is increasing exposure every year" (Potter 5).
With such rampant exposure, the institution of the media has become only more powerful in its
efforts to disseminate messages that perpetuate stereotypes and reinforce the audience's previously
held beliefs. Unfortunately, Sports Illustrated continues to perpetuate backwards stereotypes by
issuing its very popular swimsuit

What Was The Role Of Magazines In The 1800's
Magazines emerged as a medium for exchanging information shortly after newspapers became
popular, though they had different appeals. Magazines varied in content, ranging from information
about the latest scientific discoveries to opinion pieces to pictures of wars; all were interspersed
with advertisements boosting consumerism. The main purpose of a magazine was to entertain and to
amuse, and do it quickly. The 1800's started with the popularity of the literary review, featuring
works by popular authors, including well known transcendentalists like Ralph Waldo Emerson
(History of Magazines). Some magazines began ranking works, creating the concept of a best seller.
These made it easier for the common person to access and understand great works of fiction as well
as essays. Earlier magazines had been more scholarly, but had not grabbed the attention of the
public. ... Show more content on Helpwriting.net ...
These specialities often coincided with professions such as art, music and law (History of
Magazines). Here, new scientific discoveries were shared, although these types of magazines were
read mainly by more elite members of society. Due to the technical nature of the articles oriented in
these magazines, esteemed editors were in high demand. The articles were written by Philosophers,
lawyers, scientists, anybody skilled at the subject matter in question (History of Magazines). Even
though the creators of such magazines were highly educated, people with lifestyles devoted to
something other than what they were reading about were able to understand the material, though
they often did not take the opportunity.
When illustrations became more prevalent, some magazines embraced it. Leslie's Weekly was a
magazine including illustrations, and shot up in popularity during the American civil war (Unwin).
Around 1890, photography began to supersede illustrations, but the art still lived

Canadian Magazine Dispute Essay
I think that the U.S.–Canadian magazine dispute began simply as a means to protect Canadian
culture from being dominated by the culture of the United States. "As far back as the 1920s, the
Canadian government imposed protective tariffs on foreign magazines" (Levin Institute, n.d.).
However, it seems that the focus of the dispute was actually more about the financial interests over
time, and note solely because of the desire to protect their culture. I think this is clear when you look
at the tariffs and taxes that Canada tried to place on foreign published magazines and periodicals.
Even though only 11 percent of magazine sales in Canada are actually produced in Canada, I think
that they could be considered extremely important to the preservation of their culture. The low
amount of Canadian ... Show more content on Helpwriting.net ...
Also, for a magazine to be considered domestic, I would require that the parent company of the
magazine would have to be based in Canada so that the revenue from any advertising and sales
would go to a Canadian agency and not just sent to a foreign company acting as a Canadian
organization. But most importantly, I think that I would focus less on creating taxes and other things
that would harm the foreign magazine market in Canada, and focus more on creating benefits for
Canadian publishers and advertisers in the domestic magazine market. I'm not sure about the
legality of my proposed solutions to this problem, or what the consequences would be from
following these ideas, but I think it would at least be a good starting point for finding a long term
solution that would be beneficial to the domestic

Time Magazine History
Time magazine in the 20th century was a quick fix and a way for news to be summarized in a
shorter version. Founder Henry Luce who decided to establish this magazine with his partner
allowed an idea to go by that eventually turned into the invention of Time magazine. There was
numerous of newspapers where too much information couldn't be read at once and flipping through
pages would take up time. However, issues that were going on or events that were occurring would
be within one summary, which allows readers to give their thoughts and opinions on what they've
read. According to Luce, he states that "But this magazine is not founded to promulgate prejudices,
liberal or conservative. " To keep men well informed that, first and last, is the only ... Show more
It's an editorial page from the first page to the last, and whatever comes out has to reflect my view,
and that's the way it is" (195). Henry was stating that he would go beyond factual points, only to see
people Henry Luce, as an innovator contribution to the Time magazine helped him become a better
editor. Although he created the first multimedia corporation, his skillset to take visuals, pictures and
merge them into one big story changed journalism. Photojournalism which used captions to explain
daily life pictures was Luce's use to become better. Although he was a young student at Yale
University, his ambition to implement creativity came when he decided to establish his own
magazine entitled Fortune. Prior to Fortune, it may have been difficult for Luce to put aside his
belief despite editing stories to make enough money to get his magazine off

Mcsweeney 's Publishing : An American Non Profit...
Introduction
McSweeney 's Publishing is an American non–profit publishing house founded by editor Dave
Eggers in 1998, based in San Francisco. McSweeney 's initially published only the literary journal
Timothy McSweeney 's Quarterly Concern, a literary magazine that only published work rejected
elsewhere. It has since grown to include four print literary magazines (McSweeney's Quarterly
Concern, Wholfin, Lucky Peach, & The Believer), a web humor magazine (MsSweeney's Internet
Tendency), a scholarship program (Scholarmatch), two human rights organizations (Voice of
Witness & the VAD Foundation), and a national tutoring center (826 National). As with the rest of
the McSweeney's body of work, they are beautiful in content and form, emphasising original writing
and impeccable design alike.
Thesis Statement
The success of McSweeney's as a brand is due to the McSweeney's Quarterly Concern and its
reflection of the unique character of founder Dave Eggers
Findings and Analysis
Publication Trends from 2000 to Present
In the 2000s the rise in digital media poised to make a great impact in the graphics paper sector
(consisting printing and newsprint). Print paper consumption have declined 24% and 22% from
2000 to 2010 respectively in high–income countries, and are projected to decrease by 38% by 2020.
Low–income countries might also fall victim to such trends with the rapid spread of the Internet and
electronic media. (Hansen, Panwar and Vlosky, 2014)
The History and

How To Write A Visual Analysis Of Kid's Crest Toothpaste
There are great advertisements that influence many magazine readers around the world. In the
November 2011 published magazine of "Yum for Kids", Crest placed an advertisement for their
product, Kid's Crest (Toothpaste), which was created to appeal to kids and parents. That ad's
effectiveness relies on irony, simplicity, and specific language choice to appeal to the kids and
parents as well as build the brand's credibility and the consumer's trust in the product. The
magazine, "Yum for Kids," appeals to wide variety of audiences, with articles and contents mostly
pertaining to kindergartens, elementary students, and parents. With delicious, healthy, fun food and
new recipes, it is clear that this magazine is mostly read by parents and kids, who are interested in
family dinners, food shopping lists, and cooker recipes. There are many other advertisements in this
magazine, quite a few for cereals, toys, shoes, etc. However, they are overwhelmingly outnumbered
by ads ... Show more content on Helpwriting.net ...
Simple animated characters enhance the elements of their advertisement compared to other
advertisements where the magazine is overwhelmed with food pictures with descriptive words. With
happy animated characters cheering around the Kid's Crest, the advertisement shows the excitement
of the toothpaste in comparison to the overwhelming collage of pictures and texts on the adjoin
page. This juxtaposition helps to capture the attention of the consumer. In fact, the images
encapsulate the sociable of the readers, because there is truly nothing more approachable than the
characters from the comic book. The color of the character also serves to strengthen the friendly
appeal – blue, the most faithful color, naturally evokes a response from the children and parents who
read this magazine. Together, blue colored Crest characters create a trust in

Depiction Of Women 's Magazines
In order to arrive at the conclusion from the present study as intended to find out the difference in
depiction of women in men's magazines from that of the women's magazines, a method of content
analysis has been adopted. This content analysis focused on the portrayals of women's body in
advertisement in six different magazines; three Men's Magazine (Playboy, Maxim and FHM) and
three Women's Magazine (Glamour, In Style and Cosmopolitan). The purpose of this study was to
determine the portrayal of women body in the advertisements of the male magazines differ from
those of the females. It was also intended toward finding that the women were portrayed in different
ways for different audiences. Portrayals of women in magazines (men's and women's) may cultivate
beliefs or expectations about physical appearance, sexuality, relationships or gender roles. Previous
research by Rechert and Carpenter (2004) on this topic suggested that there has been an overall
increase in sexual dress in portrayals of women and intimate contact between men and women from
1983 to 2003 in ads of different types of magazines including those for men and women. If the
model in the ad was nude or almost nude, she would be considered sexually dressed. Intimate
contact was contact between a male and female in an ad that was suggestive of sex or sexual acts.
For the sake of the current content analysis, the focus will be on the findings of the increases in
sexual dress. According to the researchers, sex in

Magazines In Canadian Culture
Strange as it may sound, Canadians truly love they're magazines. According to Magazines Canada
(2012), which is an organization funded by the Canadian government, Canadians read more
magazines per capita than any other nation in the world. This, in and of itself, should show the
extent in which magazines play a part in Canadian culture. In 1960 the Royal Commission on
Publications "found that 75% of the general–interest magazines bought in Canada were American
publications, that Time and Reader's Digest took 40 cents out of every dollar of magazine
advertising, and that there were only 5 Canadian general–interest consumer magazines" (S. Martin,
S. Sarfati, 2013). Harsh restrictions on foreign publications were recommended but these
recommendations ... Show more content on Helpwriting.net ...
Magazines Canada showed in 2011 "92 [percent] of total magazine circulation in Canada [was]
Canadian". They also show U.S. magazine readership is down 47 percent from 1983 – 2013, and
continues to fall annually. This is due to Canadian magazines actively repatriating readership. Only
two U.S. titles are listed in the Canada's top 100. 77 percent of Canadians polled agreed that they
would "look for information in Canadian magazines than U.S. magazines when [they are] in the
market to purchase a product", and 83 percent agreed "[a]dvertisements in Canadian magazines are
more relevant to [them] than advertisements in U.S. magazines" (Magazines Canada). These
statistics start prior to the U.S. and Canadian agreement in 1999 to end the magazine dispute, and
have escalated in favor of Canadian magazines well after the agreement was struck. Canadians are
"voting" with their purchasing habits, and Canadian Magazines are

Comparison Of Harper 's Weekly And Time Magazine
Have you ever thought about what people back in the day read in their spare time since we all just
immediately get on our phones? I compared and contrasted the August 2015 Time magazine, and the
June 4th 1864 edition of Harper's Weekly. I have come to the realization that when people say times
have changed, they are not kidding. It is crazy to read in between the lines and see how Americans
lived over 150 years ago. The way things are placed and discussed are very different in both
Harper's Weekly and Time Magazine, but the two are similar in some ways also.
Although there are many differences between the two, there are some similarities. I found that both
have an article or two about foreign countries. By having these articles this means that Americans
have always been interested in what other countries are up to. For example, in Time Magazine on
page 11 there is an article written by Julia Zorthian that talks about Brazil turning against their
president, and the antigovernment rallies. Another example in Time Magazine is on page 40 and it
talks about the explosion that happened in a chemical warehouse in Tianjin, China. They said that
this explosion is a symbol of the way others look at China. The covers on both of the magazines are
pictures of political figures that are impacting and did impact Americans in the United States. In
Time Magazine Donald Trump is on the cover, and in Harper's Weekly William T. Sherman is on the
front page. While Sherman did something brave

Magazine Advertising And Gender Stereotypes
My thought process when collecting my magazine ads was that I wanted to showcase the various
age groups of each gender. Many magazines have a specific audience in mind meaning that
magazines aimed towards a young teen would not be as explicit as a magazine aimed towards a
grown woman even though they might both contain the same message. I collected samples from
three prominent magazines for females: J–14 (age range 8–14), Seventeen (age range 10–21), and
Cosmopolitan (age range 18–34). I also repeated the process and collected samples from magazines
aimed at males: Sports Illustrated for Kids (age range 8–15) and ESPN (age range 15+). I collected
four ads per female magazine and three ads per male magazine for a total of twenty ads. Each
magazine that I used was from 2016 in order to ensure that the ads were relevant because of how
gender roles have changed over time. The limitations for my sample include the fact that not all
magazines aimed towards females are strictly about beauty and fashion. There are many other types
of magazines that appeal to women such as cooking, health, and décor. ... Show more content on
Helpwriting.net ...
The ads in the womens magazines tended to encourage female dependency on the product because
they portrayed the product as an essential part of obtaining goals and beauty. Meanwhile, the ads in
the mens magazines promoted the product as an item that would enhance their already established
prestige and status. The ads from each magazine played upon the needs and wants of their targeted
audience, women are perceived as wanting to achieve the standard of beauty that society has set
while men are perceived as needing to assert their dominance over other

Case based essay-Phillips Seafood
In this case, Ron Birch, product manager for the new pasteurized king crab of Phillips Foods, needs
to make a decision for the phase II of launch of king crab. He planned to continue the magazine
strategy used in phase I, but Cherry Stockworth, vice–president of marketing of Phillips Foods,
recommended him to use the budget to support half of cost of International Boston Seafood Show.
According to the information given in this case, I don't think this is an either–or choice, and my
recommendation for Ron Birch is to decrease the cost of ads in trade magazines, change the content
of ads in magazines before and after the IBSS, and support the IBSS in March
SWOT Analysis of King Crab of Phillips related to Trade Show
Before analyzing the ... Show more content on Helpwriting.net ...
The king crab of Phillips belongs to fresh seafood, which means it has huge market potential.
Customers tend to buy food that is easy–cooked and fresh, which is a feature of the king crab
product. The IBSS is a nation–wide trade show which could attract a lot of exhibitors and
attendance. Making use of this platform could help Phillips to build its reputation and promote its
products at the same time.
Threat: Just because the IBSS could attract a large amount of exhibitors, the competition during the
trade show is fierce. Though there are so many potential customers would appear at the trade show,
how could Phillips beat the competitors and attracts enough customers to its booth. Another threat
for king crab is the possible rejection of the retailers because they would feel risky to replace an old
product with a new product.
Pros and Cons of Alternative Strategies
Trade advertising strategy
Pros: Trade magazine is one of the most important sources for decision–makers and they will spend
relatively long time in reading magazines. This strategy would cost less than trade show strategy
and would reach broader potential customers.
Cons: Effectiveness for brand building and lead generation of ads on magazines are 50.2% and
47.4%, lower than effectiveness of trade show, which are 60.9% and 62.6%. The rate of readers call
Phillips for more information is 0.3%, which is equal to

Sociological Perspective
A Sociological Perspective of Magazine's Influence Looking through popular magazines has long
been a source of reading entertainment for many people. Throughout the years magazines slowly but
surely also began influencing their reader's lives. Readers of all ages, nationally and gender were
now looking though magazines for answer on life, fashion, love and even sex. Advertising
companies soon began to notice the phenomenon that was happening and began incorporating their
ads into magazines. Today, magazines are full of ads. The scary part of all this is that advertising
companies are willing to corrupt your mind to convince you to buy their product. The level of
influence is unmeasurable since it can come in many forms. Because of this, I've ... Show more
In order to know how influential magazines are, we must first ask why people read magazines.
Many people purchase magazines to learn something or they enjoy keeping up with current
products, events and celebrities. So basically it doesn't matter if you're looking for fitness tips or
beauty tricks, the readers will in one way or another be influenced by the advertisements and
messages in the magazines. The type of influence may vary from positive to negative. Advertising,
particularly for fashion and cosmetics, has a powerful effect on how the reader's views themselves.
Often when you ask someone what is the definition of beauty they will show you a picture of a
model or celebrity. These magazines gives the reader often very unrealistic ideation. Often the
models used for ads are extremely thin and dramatically photoshopped to look as flawless as
possible. Young women rely heavily on them for information on beauty, love and fashion, valuing
their advice nearly as highly as that of their peers. This leads to an unrealistic ideation for many
readers to follow. Men's magazine in my opinion doesn't have enough character. The magazines
consisted of fitness tips, samples of cologne and clothing. Nowhere did I observe dialog for self–
expression. This leads to my main issue with magazines which is own as gender socialization.
Magazine's

Gq Magazine Stereotypes
When reading magazines, a consumer will come across multiple products that are targeted for both
men and women. Vogue is a magazine for women filled with high end fashion, beauty products, and
topics that are currently trending in society at the time. GQ targets mainly men and is filled with the
style of men and products they might be into which could relate to fashion, hygiene, food, or
technology. Women could look in the GQ magazine and men could take a look in the Vogue
magazine, not necessarily for themselves but maybe they are interested in purchasing a product that
a person opposite of their gender would want. Both these magazines advertise high end products and
use thin or fit models to advertise the products which contributes to society's views on body image
and economic status. Furthermore, both these magazines portray the ... Show more content on
Helpwriting.net ...
Of course, many of these stereotypes have changed throughout the years which is why both
magazines are not really much different. Before, the women were expected to cook. They were the
ones who ran the household which is why many of the magazines for women had incorporated
various recipes. Now looking at both the Vogue and GQ magazine, it is noticeable that the
stereotype is leaving the minds of many people. The fact that were more advertisements on food in
the GQ magazine than the Vogue magazine proves that society has been improving. The Vogue
magazine features Gigi Hadid and her boyfriend Zayn Malik. They go through each other's closets.
Hadid has clothing items that Malik would be interested in wearing. Malik has clothing items that
Hadid would want to wear. Clothing has become much more universal now, to the point that couples
can chop each other's closets. Both magazines feature many of the same brands like Gucci. Gucci is
a high end brand with clothing for both men and women. There were not only Forever 21
advertisements for women and Abercrombie and Fitch advertisements for

Time Magazine Claims On The Vikings
'Ravagers, pagans, ruthless," Time magazine claims on the Vikings. They were more than that.
Without them history wouldn't be the same. They had trade routes from Iraq to the Canadian Pacific.
They were Metalworkers. they were explorers "whose restless hearts brought them to North
America some 500 years before Columbus." They were warriors. They were Democrats. Many
people think of them as the men who worshipped Thor and had horned hats. Well one of these is
wrong. Vikings never wore horned hats. They had great Hygiene. They slave traded. Much like
Sparta their women had rights. Vikings were known also for farming.
http://content.time.com/time/magazine/article/0,9171,996836,00.html
http://www.history.com/news/history–lists/10–things–you–may–not–know–about–the–Vikings

Outline: Style Magazine (Summer Edition)
2. MAGAZINE: Style Magazine (Summer Edition)
The Style magazine fits well with the target audience as 40% is the total percentage reach. This
number is smaller compare than the Ottawa Citizen newspaper since its publication is a quarterly
based magazine. Also, the summer edition is the best option for when to publish the ad since about
74% of people do more shopping during this time of the year since it allows people to go outside
and do more activities.
One reason why not to use this is because the magazine has a higher price that limits the budget. As
a result, only one ad will be place during the campaign to be cost efficient but also using the media
to reach as must readers as possible.
3. DIGITAL: Ottawa Citizen Mobile App
The Ottawa ... Show more content on Helpwriting.net ...
This size is consider slightly the usual which fits the budget and it goes with the client's business
category.
2. MAGAZINE
Since the magazine ads are all on colour then there is no need to worry about fit in colour to the
budget which is excellent. Since the ads will all follow the same consistency, then for the magazine
ad it will be necessary to use colour to impress the readers but at the same time stay consistency
with the campaign's overall look
There will not be any sort of placement or positioning for the ads on the magazine. The budget is
already allowing half page ad to be purchase and no placement or positioning will be

Analysis of the Representation of Women in Magazines Essay
Analysis of the Representation of Women in Magazines
In this essay, I am going to analyse how girls and women are represented in a range of magazines.
Depending on the target audience, the contents of the magazine differs. This essay will look and
describe the differences between the magazines and why they are there. The age groups and
magazines I will be examining are; teenage with the magazine 'Sneak,' twenty something's with the
magazine 'Glamour,' and middle aged with the magazine 'Women's Own.' I will give a general
overview of each target audience and what is represented.
I will begin with 'Sneak' and the target audience of teenagers. Although aimed at teenagers, many
eight and ... Show more content on Helpwriting.net ...
'Glamour' is aimed mainly at late teens to late twenties. When flicking through the magazine, I
noticed that there was more text and adverts. This reflects how the age–group has more time and
disposable income. Also, 'Glamour' was the most expensive magazine, being £1.90 and included a
website, (see figure 2,) which again indicates a higher disposable income and extra time. The front
cover yet again includes an hourglass shaped celebrity, but she is older, although she still conforms
to the dominant ideology for a young female. The magazine includes the latest fashion and make–up
styles, but on a much larger scale when compared to 'Sneak.' "MASSIVE FASHION SPECIAL:
1322 HOT NEW LOOKS." It again includes problem pages, but the problems are mainly on
lifestyle or sex, instead of dating. 'Glamour' also advertises to the stereotypical women using its
front page with the advert; "20% off SHOES At Faith for every reader." Magazines can use this
effectively, because it represents the expectations reflected by society and the media.
'Women's Own' is mostly aimed at middle aged housewives, although older people do read it,
because it would give them a chance of extended youth. The front cover for the magazine, (see
figure 3,) is dramatically different. It has older soap celebrities, who some women would be able to
relate to. The people on the cover are less bothered about

Time Magazine Ad Analysis

Recommended

Recommended

More Related Content

More from Sarah Griego

More from Sarah Griego (17)

Recently uploaded

Recently uploaded (20)

Time Magazine Ad Analysis