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FINAL PROJECT OF MARKETING MANAGEMENT
PRESENTED BY:
WARDHA ANWAR
SARA RAB NAWAZ
NAMRAH NASIR
• 1893
• Brad’s drink
• 1898
• New York
• Haideri Beverages
Our mission is to be the world's premier consumer
products company focused on convenient foods
and beverages. We seek to produce financial
rewards to investors as we provide opportunities
for growth and enrichment to our employees, our
business partners and the communities in which we
operate. And in everything we do, we strive for
honesty, fairness and integrity.”
“To be the world's best beverage company”.
Being the best means providing outstanding
quality, service, cleanliness and value, so that
their every customer is contented and happy
with their products.”
• Caleb Bradham
• 1903
• Barney Oldfield
• 1926
• Great depression
• Available every where
• Cricket
• Pakistan idol
• Well known celebrities
Compensat
ion
Rewards
Transport
facility
Bonuses
• MATERIAL SYMBOL
• DRESS CODE
• ENVIROMENT
• LANGUAGE
 Health conscious
 Electricity crisis
 Inflation trends in market
 Poor law and order situation
• No threat
• Customer choice
• Taste
• popular
• Less power distance
• Family
• Quality time
• Friendly environment
Pepsi targeted the youth and every age group.
Pepsi target the every class of Pakistan whether
it’s middle, upper and lower class.
• Assumptions
• logics
• Past experience
• Reputation
• Team work
• Annual meeting
• Best team awards
• Education and work experience
• Person organization fit
• Merit
• New graduates
• 1971
• 1868
• Strong rival
• 70% shares
• Action orientated drink
• Image
• Logo of Pepsi
• Slogans of Pepsi
WARDHA ANWAR
• Fastest growing market
• Biggest brand
• 1967
• Rs 82 billion
swot
analysis
of pepsi
strength
weakness
Opportu
nities
Threat
• GEOGRAPHIC SEGMENTATION
• DEMOGRAPHIC FACTOR
• BEHAVIROL SEGMENTATION
PEPSI
WATER
SUGAR
SPARKLI
NG SODA
FLAVOR
INGS
6
Quality Control
5
Filling And Packaging
4
Carbonating The Beverage
3
Mixing The Ingredients
2
Filtering, Sterlizing and Decholorating the water
1
Clarifying The Water
• 1987 -1991
NAMRAH NASIR
• 1996-1998
• 1998-2003
2009-2014
• 2000 present:
"Yeh Dil Maange More!"
• 2000–present:
"Pepsi ye pyaas heh badi"
• 2009–present:
"Yeh hai youngistaan meri jaan
• 2010–2011:
"Badal Do Zamana"
• "2013–present:
"Dil Maange Abhi"
• Pepsi cola
• Diet Pepsi
• 7UP
• Diet 7up
• Miranda
• Mountain dew
• Lays
• Kurkre
• Aquafina
• Slice
• Cheetos
City Name of franchise
Karachi Pakistan bottlers
Lahore Riaz bottlers
Faisalabad Punjab beverage
Multan Shmim & company
COCA-
COLA
NESTLE JUICE
GOURMET
• Pepsi and coke are close competitor.
• Pepsi cola and nestle juice are distant
competitor for one another.
• Gourmet is weak competitor of pepsi.
• 1/10 Discount
• 2/20 Discount
• Seasonal Discount
• PRICING
• DISTRIBUTION
• PROMOTION
• CUSTOMER/CLIENT
Marketing Management presntation
Marketing Management presntation

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