2. • Pepsi is one of the world’s most famous brands
much like its rival Coca Cola.Pepsi Cola was originally called
Brad’s Drink after its creator,Caleb Bradham, a pharmacist
from North Carolina. Pepsi was a carbonated soft drink he
created to serve his drugstore’s customers. The new
name, Pepsi-Cola,was first used on august 28 .The Pepsi logo
is a simple globe with the Pepsi colors in the background and
the word Pepsi in the foreground . Pepsi has changed its logo
& its slogans a number of times since its introduction in 1898.
The Pepsi slogans through the years are listed below :
3.
4.
5. Pepsi Slogans/Catch Lines/Tag Lines
Over The Years 1900-2009
• 1909-1939
• Delicious and Healthful
When they find the Pepsi-Cola bottles are
empty, their morale will go down another 10
points
Pepsi-Cola hits the spot, 12 full ounces, that’s a
lot, Twice as much for a nickel too, Pepsi-Cola is
the Drink for you!
Nickel, nickel, nickel, nickle, Trickle, trickle, trickle,
trickle…
6. Conti……
• 1939-1950
• Twice As Much For A Nickel Too
• 1950-1953
• The Light Refreshment
1953-1961
• Be Sociable
7. Conti….
• 1961-1963
• Now It’s Pepsi For Those Who Think Young
• 1963-1967
• Come Alive! You’re In The Pepsi Generation
• 1967-1969
• Taste That Beats The Others Cold
• 1969-1973
• You’ve Got A Lot To Live, Pepsi’s Got A Lot To Give
8. Conti….
• 1973-1975
• Join The Pepsi People Feelin’ Free
• 1974
• Lipsmackin thirst quenchin (ace tastin motivatin
good buzzin cool talkin high walkin fast livin ever
givin cool fizzin) Pepsi
• 1975-1978
• Have A Pepsi Day
• 1978-1981
• Catch That Pepsi Spirit
9. Conti…..
• 1981-1982
• Pepsi’s Got Your Taste For Life!
• 1983
• Pepsi Now!
• 1984
• Pepsi, The Choice Of A New Generation
Are you ready to take the challenge?
• 1985
• Taste the difference
Generation Next
10. Conti….
• 1986
• Join the Pepsi generation: feel the taste
• 1989
• A Generation Ahead
• 1992
• Gotta Have It
• 1993
• Be Young, Have Fun, Drink Pepsi
• 1995
• Nothing Else is a Pepsi
11. Conti….
• 1997
• Generation Next
• 1998
• Same Great Taste
• 1999
• The Joy of Cola
• 2000
• The Joy of Pepsi
• 2003
• Pepsi. It’s the Cola
• 2000-2003
12. Conti….
• “Aazadi dil ki” (Hindi- meaning “Freedom of the Heart”)(India)
• 2003
• “It’s the Cola”/”Dare for More” (Pepsi Commercial)
• 2003-2005
• Yeh Pyas Hai Badi (Hindi meaning “This thirst is too much”)(India)
• 2005-2006
• An ice cold Pepsi. It’s better than sex!
• 2006-2007
• Why You Doggin’ Me/Taste the one that’s forever young
• 2007-2008
• More Happy/Taste the once that’s forever young
• 2008
• Yeh hai Youngistaan Meri Jaan! Hindi – meaning “This is the Young era
my dear” (India and Pakistan)
14. CONTI…
• Family size
• 1-2, 3-4, 5+
• Family life cycle
• Married, Unmarried
• Income
• Rs.10,000+
• Occupation
• From middle class to upper class
• Education
• Schools, Colleges, Universities
• Race
• Asian
15. CONTI..
• Nationality
• INDIAN
• Psychographic
• Social class
• Middle class, Upper class.
• Lifestyle
• Actualizes, Fulfilled, Believers, Achievers,Strivers, Experience’s
makers and Strugglers
• Behavioural
• Occasions
• Parties, Birthdays, Sports and Regular Occasions
• Benefits
• Quality, Taste
16. CONTI…
• User status
• First time user
• Loyalty Status
• Strong
• Readiness Stage
• Aware, Interested
• 3b. Position of Pepsi
• Beverages
• Soft Drinks
• Pepsi Coca Cola
• Juices
• Pulpy Nestle Fruito
• Energy Drinks
• Red Bull Cott
• 3c. Target Market for Pepsi
• Pepsi customers are mostly young group between the ages of 14 to 30 and also target
at School, Collages, Universities, Homes, Restaurant, Hotel and stores..
18. Product mix….
• PepsiCo's product mix as of 2012 (based on worldwide net
revenue) consists of 63 percent foods, and 37 percent
beverages.] On a worldwide basis, the company's current
products lines include several hundred brands that in 2009
were estimated to have generated approximately
$108 billion in cumulative annual retail sales.
• The primary identifier of a food and beverage industry main
brand is annual sales over $1 billion. As of 2009, 21 PepsiCo
brands met that mark: Pepsi-Cola, Mountain
Dew, Lay's, Gatorade,Tropicana, 7Up, Doritos, Lipton
Teas, Quaker
Foods, Cheetos, Mirinda, Ruffles, Aquafina, Pepsi
Max, Tostitos, Sierra Mist, Fritos, and Walker's
