11. One
of the strangest
Not open during night hours
It is a decommissioned DC-3
Complete with a cockpit, wings and propeller,
the plane sticks out from the main restaurant
16. Happy
fun act birthday party
Decorate the place
Exciting and interesting games
Having a joyful and surprised birthday party
with friends
Barbie’s
theme
McDonald’s
theme
HotWheels
’ theme
17. McDonald's
Wedding party
Marry, engage or married anniversary
ceremony
Designing sweet party
Loved game
Gift
Cards
Pre-paid card
Convenient for paying
As a gift
19. Made for you
Ordered
food
Serve the
customer
Complete
the order
Advanced
equipment
Display
Hot, fresh ,tasty
McDonald’s foods
provide
Prepare
the
sandwich
Yet speedy
20. Customer
-
Service Ambassador
As a communication bridge between McDonald's
and the customer's
Promotion
Customer feel friendly and welcoming from
Customer Service Ambassador
21. Build
a long term image
Translated to nearly 20 titles with 13 languages
Let customer know the latest product
More frequent during family hours (6-9),
so to reach the target market, children easily
22. Attract
youth attention and build desires
eg. Eason Chan, Joey Yung
Public activities
Build positive image of McDonald
24. McDonald
Attract customer's attention
Give incentive
Stimulate quick sales
For example:
- Monopoly
(Sales in America increased 8% each year)
- Shake Shake Fries
(Mix it! Shake it! Enjoy it! )
25. Burger king
Use less public relations
Target 18-34 years old men who eat fast food
more than 9 times per month
KFC
Target chicken lovers
Less diversified products
32. McDonald
KFC
Burger King
$ 6.952 Billions
$ 13633 Millions
$ 1169 Millions
Net income (at
$ 1.396 Billions
the year of 2012)
$ 1597 Millions
$ 1177 Millions
Staff
1800000
455000
38840
Total number of
restaurant
33000
17000
7800
Fast food
19%
industry: Market
share
9%
2%
Country
119
120
79
Outlets
33000
18000
13000
Global brand
2013
NO.7
$41992 Millions
NO.66
$6192 Millions
Out of 100
Company
restaurant
revenues
(at the year of
2012)
KFC introduces Kentucky Grilled Chicken™ – a better-for-you option for health conscious consumers who love the flavor of KFC
Largest &longest history eventof its kind in Hong Konghttp://www.scmp.com/article/514307/football-schemes-popularity-declineshttp://www.mcdonalds.com.hk/en/about-us/our-history.htmlhttp://www.lcsd.gov.hk/lschemes/cscommittee/form/paper_csc_1805_20050928_annexII_e.pdfhttp://www.hkfa.com/news_details/558/
McDonald's Wedding partyMarry, engage or married anniversary ceremonyDesigning sweet partyLoved game
