Agenda setting theory

1. DRUGS: NEVER USE,
DON’T ABUSE
By: Amelia Chandler, Cory Veal, Corey McFadden, & Jasmin Santiago

2. OUR CAMPAIGN & WHY
• The issue of Drugs & Alcohol Abuse with Teens
• Teens are the future
• Workforce
• Impact of Drugs mentally
• Capability declines
• Agenda Setting Theory- ability [of the news media] to influence the salience
of topics on the public agenda.

3. OUR TARGET AUDIENCE
• According to studies, 90% of Americans who are addicted to alcohol, tobacco, and
other drugs started using before the age of 18.
• Teenagers are subject to drug abuse for several reasons
• Some have a family with a history of alcohol and/or drug abuse
• Some experience depression at a young age
• Some have low self esteem
• Some feel the need to “fit-in”
• Teenagers are also likely to use drugs recreationally
• Parties
• With intimate partners and friends

4. CAMPAIGN DESCRIPTION
• In our campaign, we plan to reach out to high school students in ways that
are more convenient for them. Our organization understands not all high
school students are interested in their local news or constant updates on
drug and alcohol abuse in their school and community.
• From an administrative standpoint, we will have our PSA’s played daily over
the schools intercom system during the schools announcements. We will be
distributing our campaign posters as well as our PSA to every high school in
the district. We will also hold assemblies throughout the different high school
which will include guess speakers, that will give the students a real life
perspective on a high school student who was addicted to drugs and
alcohol.

5. CAMPAIGN POSTER

6. SOCIAL MEDIA
• Social media is by far one of the most effect ways to reach a younger age
group such as high school students. We plan to create profiles in the most
popular social apps students use in their day to day lives. All accounts will be
updated constantly with useful information on drug and alcohol abuse the
can be accessed by the students.
• Twitter - Students to view quick tips on avoiding the use of drugs as well as
the affects of specific drugs in a standard 140 text blog.
• Facebook - Creating drug and alcohol awareness groups and allowing
students to connect with one another.
• Instagram – Provide drug abuse pictures and helpful hints relating to drug
and alcohol abuse.
• Vine – Provides 6sec clips of anti drug and alcohol abuse.

7. PUBLIC SERVICE
ANNOUNCEMENTS

8. Storyboard #1

9. scene 1
Script: Dance music (background continuous till scene 9)
Action: Dancing in club
Wide Shot
1 second
google images
Storyboard
#2

10. scene 2
Action: Girl dancing with friends having a good time.
Wide shot
3 seconds
google images

11. Scene 3
Action: Friends pour alcohol
closeup
2 seconds
google images

12. scene 4
Action: girl starts pounding back drinks with friends
closeup
3 seconds
google images

13. scene 5
Action: walking through crowd and conversing with others (drinks in hand)
wide shot
4 seconds
google images

14. Scene 6
Action: walking through crowd flirting with guys as she passes through
closeups
4 seconds
google images

15. scene 7
Action: attractive male lead in the distance with backlight
closeup
2 seconds
google images

16. Scene 8
Action: both leads meet and begin to flirt
3 seconds
google images

17. Scene 9
Script: Music stops completely
Action: Girl proceeds to look vomit all over male lead. (everyone in club stops dancing and stares)
3 seconds
google images

18. scene 10
Script: Male lead begins to scream as crowd begins to groan with disgust
Action: Male lead squirms in panic
2 seconds
google images

19. Scene 11
Script: complete quiet
wide shot of couple standing in dramatic scene
1 second
google images

20. scene 12
Script: (overvoice) Save yourself the embarrassment.
3 seconds
SAVE YOURSELF THE
EMBARRASSMENT
google images

21. Scene 13
Script: (overvoice) Never use, Don’t Abuse
4 seconds
NEVER USE, DON’T ABUSE
google images

22. Thank you for your time!!