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Strengths Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some extent the USNetwork infrastructure Leading presence in emerging markets such as IndiaStrong in Cities only sjaWeaknesses Negative return on assets (ROA) underperform key competitors like AT&T, BT Group, Deutsche TelecomUS business not nearly as strong as European/rest of the world operations 80% of its business is generate in Europe (see below for explanation)No Network in Rural Areas  Opportunities Focus on cost reductions improving returnsMajority stake in Hutchison Essar in India Research and development of new mobile technologiesGood Tarrif packages   Threats Highly competitive marketStill lags behind major competitors in the US Extremely high penetration rates in key European marketsEuropean Union regulation on cross-border cell phone usage by customers    <br />

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Vodafone

  • 1. Strengths Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some extent the USNetwork infrastructure Leading presence in emerging markets such as IndiaStrong in Cities only sjaWeaknesses Negative return on assets (ROA) underperform key competitors like AT&T, BT Group, Deutsche TelecomUS business not nearly as strong as European/rest of the world operations 80% of its business is generate in Europe (see below for explanation)No Network in Rural Areas  Opportunities Focus on cost reductions improving returnsMajority stake in Hutchison Essar in India Research and development of new mobile technologiesGood Tarrif packages   Threats Highly competitive marketStill lags behind major competitors in the US Extremely high penetration rates in key European marketsEuropean Union regulation on cross-border cell phone usage by customers    <br />