Vodafone
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Vodafone has a diversified geographical portfolio and leading network infrastructure across Europe, the Middle East, Africa, Asia Pacific and parts of the US. However, its return on assets and US business lag behind competitors like AT&T and Deutsche Telecom. It has opportunities through cost reductions, its majority stake in Hutchison Essar in India, and research into new technologies, but faces threats from high competition, regulatory challenges, and saturated markets in Europe.
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Vodafone
- 1. Strengths Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some extent the USNetwork infrastructure Leading presence in emerging markets such as IndiaStrong in Cities only sjaWeaknesses Negative return on assets (ROA) underperform key competitors like AT&T, BT Group, Deutsche TelecomUS business not nearly as strong as European/rest of the world operations 80% of its business is generate in Europe (see below for explanation)No Network in Rural Areas Opportunities Focus on cost reductions improving returnsMajority stake in Hutchison Essar in India Research and development of new mobile technologiesGood Tarrif packages Threats Highly competitive marketStill lags behind major competitors in the US Extremely high penetration rates in key European marketsEuropean Union regulation on cross-border cell phone usage by customers <br />