With the latest movement towards advocacy and policy making, this is a simple introduction to ADVOCACY CYCLE.

1. By GBONEME SANDRA E.

2.  What is Advocacy?
 What is the policy advocacy cycle?
 The Advocacy Cycle
 A quick briefing on the components of the
advocacy cycle.

3.  Advocacy is a planned, deliberate, and
sustained effort to advance an agenda for
change.
 Advocacy is a strategic series of actions
designed to influence those who hold
governmental, political, economic or
private power to implement public policies
and practices that benefit those with less
political power and fewer economic
resources (the affected group).

4.  Advocacy campaigns share a cycle of activity
and this is known as the advocacy cycle.

5.  The Advocacy Cycle is a useful way of
visualizing what needs to be done in our
advocacy work.
 It takes us step by step through each stage of
the process of developing an advocacy
strategy, or an advocacy component within a
broader project or program strategy.

6. Analyze the
situation
Identify
advocacy
issue
Set goals
and
objectives
Analyze
policy and
power
Identify the
targets and
influencers
Develop
Message
Build added
strengths
Develop
and
implement
A.P
Gather evidence
Mobilize
Resources
Monitor and Evaluate
Involve
beneficiaries

7. The Nutrition
Status of UNDER
5’s in Lagos
State.

8.  This is where we ask questions, for example:
“ What is the nutritional status of under 5’s
in L.S”
 This involves using analysis tools which
includes the following:
 1. SWOT Analysis
 2. PEST – PESTLE (Legal, environment)
 3. Force field analysis
 4. Problem tree analysis

9.  Has the issue being brought to the attention
of policy makers?
 How can it be solved?
 Is there a sustainable intervention for
whatever advocacy issue we are selecting?

10.  Set SMART goals and objectives centered
around the advocacy issue we plan on
targeting.
 Here, we determine the OUTCOMES and
OUTPUTS.
 What is the outcome? what is the result we
want to see achieved by the advocacy
targets.
 Outputs: results which occur as a
consequence of your funded activities.

11.  Here, we analyze the interest and power of
identified stakeholders in contributing to
revamping the nutrition status of under 5’s in
Lagos.
 We identify the stakeholders into:
1. Primary targets – who would make the change
2. Secondary targets – influencers
3. Primary beneficiary – who benefits directly ?
4. Secondary beneficiary – who benefits
indirectly ?
5. KEY STAKEHOLDER

13.  This involves strategic communication.
 Herr, we make sure we have a detailed
related message centered as well as
supporting data.
 The aim of developing the right message is
that it helps to change the behavior of the
decision makers.

14.  The importance of building added strengths
basically is, the larger the support base, the
greater our chances of achieving our
advocacy goal.

15.  We can then develop and implement our
action plan.
 Please note that cross cutting steps are steps
that are taken throughout the advocacy
project.
 They include
1. Gathering evidence
2. Mobilizing resources
3. Monitoring and evaluation
4. Involving beneficiaries.

16.  THANK YOU.