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PHR Advocacy Training 8 Key Steps in Advocacy
Step 1 – Coming Together
Step 1 – Coming Together <ul><li>Reach out to an relevant group </li></ul><ul><ul><li>urban and rural </li></ul></ul><ul><...
Step 1 – Coming Together <ul><li>Meet to discuss the concerns and develop proposed solutions. </li></ul><ul><ul><li>Clear ...
Step 2 – Setting the Objective
Step 2 – Setting the Objective <ul><li>An overall goal is important – for example treating everyone with HIV/AIDS. </li></...
Step 2 – Setting the Objective <ul><li>Objectives should be achievable. </li></ul><ul><li>There can be multiple objectives...
Step 3 – Getting the Facts
Step 3 – Getting the Facts <ul><li>All advocacy depends on a strong analysis of the situation you are addressing.  </li></...
Step 3 – Getting the Facts <ul><li>It is important to write this down –  a background paper setting out the facts can help...
Step 4 – Deciding Who You Are Trying to Influence
Step 4 – Deciding Who You Are Trying to Influence <ul><li>It is important to figure out who has the authority to make the ...
Step 4 – Deciding Who You Are Trying to Influence <ul><li>Sometimes the person  or institution can be influenced directly,...
Step 4 – Deciding Who You Are Trying to Influence <ul><li>Examples of decision makers on HIV/AIDS: Ministry of Health, dis...
Step 5 – Determine What Decision Can Be Influenced
Step 5 – Determine What Decision Can Be Influenced <ul><li>Understand the context and the constraints on the decision-make...
Step 5 – Determine What Decision Can Be Influenced <ul><li>Focus as much as you can on a particular decision at a particul...
Step 6 – Build Alliances and Coalitions
Step 6 – Build Alliances and Coalitions <ul><li>Working together is likely to achieve the best results.  </li></ul><ul><li...
Step 6 – Build Alliances and Coalitions <ul><li>Pros </li></ul><ul><ul><li>Different groups have different perspectives an...
Step 6 – Build Alliances and Coalitions <ul><li>Example- Collaboration for HIV/AIDS advocacy: </li></ul><ul><li>Potential ...
Step 7 – Methods of Advocacy
Step 7 – Methods of Advocacy <ul><li>General Rules: </li></ul><ul><li>Be clear on objective. </li></ul><ul><li>Develop a s...
Step 7 – Methods of Advocacy <ul><li>Methods: </li></ul><ul><ul><li>Writing letters and making phone calls </li></ul></ul>...
Step 7 – Methods of Advocacy <ul><li>Tips for Meeting with Policy Makers: </li></ul><ul><ul><li>Be persistent in seeking m...
Step 8 – Review and Adjust
Step 8 – Review and Adjust <ul><li>As advocacy efforts proceed, review objectives, facts needed, and participants. Adjust ...
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8 Key Steps In Advocacy

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A step-by-step method for students to advocate for change.

Published in: Health & Medicine
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8 Key Steps In Advocacy

  1. 1. PHR Advocacy Training 8 Key Steps in Advocacy
  2. 2. Step 1 – Coming Together
  3. 3. Step 1 – Coming Together <ul><li>Reach out to an relevant group </li></ul><ul><ul><li>urban and rural </li></ul></ul><ul><ul><li>men and women </li></ul></ul><ul><ul><li>Nurses </li></ul></ul><ul><ul><li>Doctors </li></ul></ul><ul><ul><li>Pharmacists </li></ul></ul><ul><ul><li>other healers </li></ul></ul><ul><li>Consider creative </li></ul><ul><li>collaborations for </li></ul><ul><li>unique outreach </li></ul><ul><ul><li>Journalists </li></ul></ul><ul><ul><li>Artists </li></ul></ul><ul><ul><li>Theater groups </li></ul></ul><ul><li>People with common concerns are the most effective. </li></ul>
  4. 4. Step 1 – Coming Together <ul><li>Meet to discuss the concerns and develop proposed solutions. </li></ul><ul><ul><li>Clear agenda that people agree on </li></ul></ul><ul><ul><li>Introduce everyone </li></ul></ul><ul><ul><li>Facilitator to keep discussion on track </li></ul></ul><ul><ul><li>Concrete next steps and assignments at the end </li></ul></ul>
  5. 5. Step 2 – Setting the Objective
  6. 6. Step 2 – Setting the Objective <ul><li>An overall goal is important – for example treating everyone with HIV/AIDS. </li></ul><ul><li>Still, objectives must be specific and concrete. </li></ul>
  7. 7. Step 2 – Setting the Objective <ul><li>Objectives should be achievable. </li></ul><ul><li>There can be multiple objectives, but the fewer the more manageable. </li></ul><ul><li>Everyone involved must either agree on objectives or accept them. </li></ul>
  8. 8. Step 3 – Getting the Facts
  9. 9. Step 3 – Getting the Facts <ul><li>All advocacy depends on a strong analysis of the situation you are addressing. </li></ul><ul><li>It may be necessary to do additional research – get available public health data, learn policies of Ministries. </li></ul>
  10. 10. Step 3 – Getting the Facts <ul><li>It is important to write this down – a background paper setting out the facts can help educate and organize. </li></ul><ul><li>See PHR’s “Getting the Facts” Guide in the Student Toolbox </li></ul>
  11. 11. Step 4 – Deciding Who You Are Trying to Influence
  12. 12. Step 4 – Deciding Who You Are Trying to Influence <ul><li>It is important to figure out who has the authority to make the decision. Sometimes there are multiple decisions and decision makers. </li></ul><ul><li>Strategies must always be tailored to who the decision-maker is. </li></ul>
  13. 13. Step 4 – Deciding Who You Are Trying to Influence <ul><li>Sometimes the person or institution can be influenced directly, sometimes indirectly. </li></ul><ul><li>It is important to try to understand what is most likely to influence each decision-maker. </li></ul><ul><ul><li>Examples: gaining public support, bettering his/her reputation, gaining funding, forming alliances, etc </li></ul></ul>
  14. 14. Step 4 – Deciding Who You Are Trying to Influence <ul><li>Examples of decision makers on HIV/AIDS: Ministry of Health, district health directors, other Ministries (Finance), Parliament, international agencies – WHO, UNAIDS, and Donors – Global Fund, United States policy makers. </li></ul><ul><li>See our “Power Mapping” Guide in the Student Toolbox </li></ul>
  15. 15. Step 5 – Determine What Decision Can Be Influenced
  16. 16. Step 5 – Determine What Decision Can Be Influenced <ul><li>Understand the context and the constraints on the decision-maker. </li></ul><ul><li>Understand the timing of the decision. </li></ul>
  17. 17. Step 5 – Determine What Decision Can Be Influenced <ul><li>Focus as much as you can on a particular decision at a particular time. </li></ul><ul><li>Sometimes there may be no decision pending and it is up to advocates to put a matter on the agenda. </li></ul>
  18. 18. Step 6 – Build Alliances and Coalitions
  19. 19. Step 6 – Build Alliances and Coalitions <ul><li>Working together is likely to achieve the best results. </li></ul><ul><li>Remember: There is strength in numbers; but, make sure everyone agrees on the coalition’s goals. </li></ul>
  20. 20. Step 6 – Build Alliances and Coalitions <ul><li>Pros </li></ul><ul><ul><li>Different groups have different perspectives and better to resolve them among groups with similar objectives </li></ul></ul><ul><ul><li>Possibility of greater support or hands-on effort </li></ul></ul><ul><ul><li>New ideas </li></ul></ul><ul><ul><li>Resource or Information Connections </li></ul></ul><ul><ul><li>Funding opportunities </li></ul></ul><ul><ul><li>Community outreach </li></ul></ul><ul><ul><li>Expertise </li></ul></ul><ul><ul><li>Greater legitimacy in higher numbers </li></ul></ul>
  21. 21. Step 6 – Build Alliances and Coalitions <ul><li>Example- Collaboration for HIV/AIDS advocacy: </li></ul><ul><li>Potential partners </li></ul><ul><ul><li>Nurses, doctors, people living with HIV/AIDS, traditional healers, midwives, NGOs etc. in common cause </li></ul></ul><ul><li>Guidelines </li></ul><ul><ul><li>Need to clearly articulate and agree with the needs of each group </li></ul></ul><ul><ul><li>Be clear on what each group’s strengths and limitations </li></ul></ul><ul><ul><li>Can and should respect each others differences </li></ul></ul><ul><ul><li>Refer to the Collaboration Guide in the PHR Toolbox for more advise </li></ul></ul>
  22. 22. Step 7 – Methods of Advocacy
  23. 23. Step 7 – Methods of Advocacy <ul><li>General Rules: </li></ul><ul><li>Be clear on objective. </li></ul><ul><li>Develop a strong case. </li></ul><ul><li>Make sure the “message” is clear, understandable and appealing. </li></ul>
  24. 24. Step 7 – Methods of Advocacy <ul><li>Methods: </li></ul><ul><ul><li>Writing letters and making phone calls </li></ul></ul><ul><ul><li>Public education: oral presentations, written articles, fact sheets, open classes, reports, speaking events </li></ul></ul><ul><ul><li>Meetings with government officials, Parliamentarians, international agencies </li></ul></ul><ul><li>These are common methods; do not be afraid to get creative. </li></ul>
  25. 25. Step 7 – Methods of Advocacy <ul><li>Tips for Meeting with Policy Makers: </li></ul><ul><ul><li>Be persistent in seeking meeting </li></ul></ul><ul><ul><li>Have clearly identified agenda </li></ul></ul><ul><ul><li>Be prepared with specific requests </li></ul></ul><ul><ul><li>Have lead spokesperson setting out background and reasons </li></ul></ul><ul><ul><li>Be respectful </li></ul></ul><ul><ul><li>Show extent of support </li></ul></ul><ul><ul><li>Seek ongoing dialogue </li></ul></ul><ul><ul><li>Use media </li></ul></ul>
  26. 26. Step 8 – Review and Adjust
  27. 27. Step 8 – Review and Adjust <ul><li>As advocacy efforts proceed, review objectives, facts needed, and participants. Adjust accordingly. </li></ul><ul><li>Need to arrange meetings and discussion so that group stays together and addresses strategies and new concerns. </li></ul>

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