Running head: BLESSED HEALTHCARE FACILITY MARKETING PLAN 1
BLESSED HEALTHCARE FACILITY MARKETING PLAN 11
Blessed Healthcare Facility Marketing Plan
Marilyn Diaz
Healthcare Marketing – MAR3712
Professor Christos Christou
Florida National University
June 9th, 2019
Abstract
Blessed Healthcare Facility is a newly emerging healthcare center located in Miami. This is a privately-owned hospital, which is administered and managed according to the Scheme of the Management approved by the Order of the High Court. This facility a total of 120 beds with 100 in-patient beds and 20 daycare beds. The inpatient specialties care includes gynecology, general surgery, and general medication. These are just but a few services being offered by this healthcare facility. Other services being offered include the Day Surgery; Chaplaincy services; physiotherapy and pharmaceutical services; radiology and the laboratory services; dietetic services, which are involving the provision of the nutritional assessment, education, and assessing the patients based on their nutritional status; and the consultant out-patient clinics. There is also service related to the continence management, control of the infections, palliative care as and the management of pain; and the clinical nurse's specialists in common illness such as diabetes.
Blessed Healthcare Facility Marketing Plan
Analysis of the Services
With regard to the Consultant Out-Patient Clinics, the goal of this facility is to move closer to home. This is aimed at adhering to the hospital policy which recommends for closer movement to home by the children specialist of this facility to ensure that the general pediatrics outpatient services are effectively provided. This approach is aimed at reducing the non-attendance during appointments. It also ensures that services are provided to more accessible regions thus helping in the creation of new physical clinic capacity. The goal of offering such kind of services is to help in increasing the number of pediatrics who are brought to the facility for clinic services (Hazel & Kussel, 2019).
With regard to Diagnostic Radiological and Laboratory services, there are pathological tests as well as x-ray examinations. The radiology department is providing high-quality diagnostic service to both in and outpatients. There are also radiology services for the Daycare, and these services are aimed at helping to diagnose the treatment. This, therefore, implies that most of the tests are done within the facility and patients are not referred to other facilities for laboratory procedures. Appointments are also allowed for the patients who are wishing to do so.
On physiotherapy services, the hospital has a staff who is experienced in the treatment of both in and out-patients by ensuring that patients are safe to achieve the optimum potential within the shortest time possible. Physiotherapists in this facility are .
Running head BLESSED HEALTHCARE FACILITY MARKETING PLAN .docx
1. Running head: BLESSED HEALTHCARE FACILITY
MARKETING PLAN 1
BLESSED HEALTHCARE FACILITY MARKETING PLAN
11
Blessed Healthcare Facility Marketing Plan
Marilyn Diaz
Healthcare Marketing – MAR3712
Professor Christos Christou
Florida National University
June 9th, 2019
Abstract
Blessed Healthcare Facility is a newly emerging healthcare
center located in Miami. This is a privately-owned hospital,
which is administered and managed according to the Scheme of
the Management approved by the Order of the High Court. This
facility a total of 120 beds with 100 in-patient beds and 20
daycare beds. The inpatient specialties care includes
gynecology, general surgery, and general medication. These are
just but a few services being offered by this healthcare facility.
Other services being offered include the Day Surgery;
Chaplaincy services; physiotherapy and pharmaceutical
services; radiology and the laboratory services; dietetic
services, which are involving the provision of the nutritional
assessment, education, and assessing the patients based on their
nutritional status; and the consultant out-patient clinics. There
is also service related to the continence management, control of
2. the infections, palliative care as and the management of pain;
and the clinical nurse's specialists in common illness such as
diabetes.
Blessed Healthcare Facility Marketing Plan
Analysis of the Services
With regard to the Consultant Out-Patient Clinics, the goal
of this facility is to move closer to home. This is aimed at
adhering to the hospital policy which recommends for closer
movement to home by the children specialist of this facility to
ensure that the general pediatrics outpatient services are
effectively provided. This approach is aimed at reducing the
non-attendance during appointments. It also ensures that
services are provided to more accessible regions thus helping in
the creation of new physical clinic capacity. The goal of
offering such kind of services is to help in increasing the
number of pediatrics who are brought to the facility for clinic
services (Hazel & Kussel, 2019).
With regard to Diagnostic Radiological and Laboratory
services, there are pathological tests as well as x-ray
examinations. The radiology department is providing high-
quality diagnostic service to both in and outpatients. There are
also radiology services for the Daycare, and these services are
aimed at helping to diagnose the treatment. This, therefore,
implies that most of the tests are done within the facility and
patients are not referred to other facilities for laboratory
3. procedures. Appointments are also allowed for the patients who
are wishing to do so.
On physiotherapy services, the hospital has a staff who is
experienced in the treatment of both in and out-patients by
ensuring that patients are safe to achieve the optimum potential
within the shortest time possible. Physiotherapists in this
facility are always available for patients who have been referred
to the facility. Patients who are referred to other healthcare
facilities are accepted back. The physiotherapy services are
done at a free cost. Respiratory services can be accessed by the
clients within the facility. This facility is offering accessible as
well as individualized support services to patients with
respiratory problems. There is the presence of respiratory nurse
specialists who always ensures that patients receive specialized
services. While providing respiratory services, there is
individual assessment, plan, implementation, and evaluation of
care being provided. There is also a provision of education
through the use of written and verbal advice.
Patients visiting Blessed Healthcare facility are also
provided with continence care which is particularly aimed at
improving the quality of life of all the clients who are having
issues related to the bladder. There are also nurses who
specialize in diabetes who are working with another healthcare
team to make sure that there is the delivery of patient-centered
services. Patients diagnosed with diabetes are educated so that
they can have the knowledge needed for the management of
diabetes which is important living in a healthy life.
Blessed healthcare facility also provides palliative care
which is performed occasionally to ensure that patients are
provided with their physical, social, emotional, and spiritual
needs. Palliative care is heavily relied on especially when
caring for the client following the death of their loved ones. The
infection control services are aimed at reducing healthcare-
acquired infections and it is important in educating staffs,
identifying the infection dangers, monitoring of the infection
control procedure or practices which have been established,
4. developing and implementation of the infection control
guidelines, and for the management of infection outbreaks.
Mission and Vision
Based on the values of this healthcare facility, Blessed
Healthcare Facility provides quality healthcare services, which
meet the standards of the Board and are based on the
professional knowledge and competency.
Vision and the Values of the Hospital
Based on the mission of this facility, the values and vision
include:
To be the top healthcare provider in Miami and the entire
United States as well as the world for the purposes of
constituting excellence healthcare services
To make efforts towards building a reputable organization that
is focusing on providing patient-centered and quality healthcare
through the use of evidence-based practices
To bring healthcare service closer to the clients in a suitable
environment that promotes the healing process and well-being.
To promote an organizational culture aimed at reducing
healthcare infections through following the standard procedures
recommended by the Board.
To promote healthcare decisions which are patient-focused and
evidence-based
To make promote continuous education and training, which
important in ensuring that there are the growth and development
of healthcare employees to enable them to make optimum use of
knowledge gained to providing care. (In-text citation required).
Comment by Windows User: .. care.
All of this information should be written in paragraph form with
the help of transition words.
The Powerful Competitors
Competition within healthcare industries or markets is
considered to be of benefit to the consumers because it is
helping in containing the healthcare costs; improvement of the
healthcare quality; and promotion of innovation. The Federal
Trade Commission through the institution of the laws which
5. ensures that the firm is not engaging in the anticompetitive
behavior which is harming the consumers. As it operates within
Miami, Blessed Healthcare Facility is facing competition from
other large firms which acts as a motivation towards improving
the services it is offering to be the consumers.
The most powerful healthcare facilities that are offering
competition to the Blessed Healthcare facility within Miami
include South Miami, Jackson Memorial Hospital, and Mercy
Hospital. At South Miami Hospital, there is an amazing
maternity ward with maternity nurses who are nurturing and
comforting the patients. With regard to this kind of services
being offered by this firm, Blessed Healthcare facility has been
receiving a reduced number of patients within its maternity
wing thus giving a headache to this facility to look into
effective strategies which are necessary towards increasing the
number of a pregnant mother coming for maternal healthcare
services. The situation is complicated for Blessed Healthcare
facility to compete with South Miami Hospital due to the fact
that there is a primary stroke center which is lacking in Blessed
Healthcare Centre. Another exception within South Miami
healthcare facility is the emergency department which is dealing
with traumas.
Jackson Memorial Hospital is another powerful competitor
and it is a non-profit, tertiary care teaching hospital. It is also a
major teaching hospital of University of Miami Leonard M.
Miller School of Medicine within Miami. Another competitive
advantage Jackson Memorial Hospital which makes it be
powerful in terms of the competition is that it offers Pathology
Residency Training Program which is a four-year integrated
program within anatomic pathology as well as Clinical
Pathology. These kinds of programs are attracting more faculty
members who are participating in the educational program
within the Department of Pathology. With these kinds of
services offered to students in the University of Miami Leonard,
many clients are attracted to this facility thus making it have
more consumers (Boghossian, Geraci, Erika, & Horbar, 2018)
6. Because it has 4 authors, you should cite it like this:
(Boghossian et al., 2018).
Another powerful competitive hospital is Mercy Hospital
which has a 488-bed acute acre within the United States. This,
therefore, implies that it is having the highest facility as
compared to Blessed Healthcare Facility. Other unique services
being offered at Mercy Hospital which seems to be lacking at
Blessed healthcare facility include urology, cardiology, and
radiation oncology care to many patients who are living within
Miami-Dade County community (Enrique, Montoya, &
Yohandy, 2019).
The companies that Blessed Healthcare facility will compete
against Comment by Windows User: … against whom???
Since blessed healthcare facility is a newly established
hospital, there are a number of healthcare facilities which it can
compete with that falls with its level due to almost similar
services being offered within the facilities. The most likely
healthcare facilities which appear to give a direct competition to
Blessed Healthcare facility are those which are offering almost
similar services. An interim Healthcare facility in Miami is
offering home-care services which are similar to those being
provided by Blessed Healthcare Facility. Interim Healthcare is
providing first and most excellent home care, staffing, and the
in-home senior care franchise healthcare organization. Interim
Healthcare is providing continuous in-home services that range
from pediatric to hospice care. There are also personal services
being offered in addition to other services which are being
offered by Interim Healthcare Facility. Personal services
include transportation, meal preparation, bathing, housekeeping,
and skilled nursing and staffing (Omachonu, 2018).
Another healthcare facility that Blessed Hospital is
competing with is Holtz Children’s Hospital which is offering
healthcare services specifically to children. This healthcare
facility is having exceptional care which is focused on the
pediatric specialty. This means that Blessed is losing some of
the patients to this facility most so in the area related to
7. pediatric services. Holtz Children’s Hospital is majorly
focusing on addressing issues related to the pediatric thus
making it a target for the majority of sick children thus making
Blessed Hospital re-evaluate its strategy of dealing or providing
healthcare services in its pediatric units (Rosen, Lane, Martinez,
Tashiro, Wagenaar, & Sola, 2017). Because it has 4 authors,
you should cite it like this: (Rosen et al., 2017).
The pediatric services offered at Holtz Children Hospital
include the bone marrow transplant which is not done at Blessed
Hospital; Dermatology; Children Heart Center (Absent in
Blessed Healthcare Facility); palliative care; transplant;
urology; pulmonology; radiology; nephrology; and neonatology
among other services. There are also other specialized programs
which have been created to assist children as well as families to
be safer and remain healthier. These services include
comprehensive Spina Bifida program which is used in providing
patients with direct access to many teams of pediatric
professionals. Patients with issues related to the spinal cord
birth defects are receiving comprehensive healthcare services in
a child-friendly and compassionate environment.
Another specialized program is the family advisory council
(FAC) which helps in enriching as well as improving the
experience of the families at Holt Children Hospital. There is
the Family Advisory Council Art Gallery which is used in
providing the perfect healthcare within a family-centered
environment. This program is helping in enhancing the
experience of patients and creating an engaging atmosphere for
families and patients. There are also programs like injury free
Miami and Foster Grandparent Volunteer Program which are
aimed at promoting research-based injury prevention programs
and fostering grandmothers who are visiting and spending time
with children while they are still within the facility.
How the Facility Differentiates its Products
Despite facing competition from the hospitals mentioned
above, Blessed healthcare Facility is making attempting to
remain relevant with such a competitive environment through
8. differentiating their services. There are a number of services
which are being offered by this facility which appears to be
unique to those being provided by the competitors (Elton &
O'Riordan, 2016). There is a unique Cath lab whereby patients
get the opportunity of having their cardiac procedures done. The
kind of services offered within the facility starting from the
point of entry to time of discharge is culturally based. The
culture of every patient visiting Blessed Healthcare Facility is
respected as compared to many other healthcare facilities within
Miami where complaints related to the mistreatment of the non-
whites have been common.
The employees within this facility are from different
ethnic groups and cultures and this makes this facility to be
unique with regard to the cultural perspectives as compared to
other healthcare facilities where non-whites are finding it hard
to find jobs. The existence of different cultures and different
ethnic group in the team of employees implies that there is a
conducive healthcare environment where patients are free and
open to share their problems. Therefore, the kind of services
being offered at this facility is cultural-based.
This healthcare facility is working hand in hand with other
specialists within Miami town to ensure that urgent procedure
which is not readily available within the facility are provided
immediately once they are ordered by the doctors. Once the
procedure is done, patients are then allowed back to the facility
to receive further care from the doctors within the facility. This
facility is having its nurse within the regions that are not
accessible in Miami to ensure that all patients and those who are
in need of healthcare service are reached. A blessed healthcare
facility is also adopting technology known as telemedicine
which is used by healthcare providers in the facility to
communicate and guide patients who cannot reach or visit the
facility for a review. Through working with other caregivers
and volunteers, the program has become successful to the extent
that it has helped in reducing the number of patient admissions
and healthcare-acquired infections cases.
9. There are free healthcare services being offered to the
diabetic and hypertensive patients especially during Thursdays.
There are free services being offered that ranges from education
on the management of body weight, exercise, and proper diet.
There are also free maternal which was recently introduced and
it is aimed at ensuring that the number of patients, for example,
the pregnant mother and pediatric patients are increased to help
in selling the healthcare facility to many other people.
References
Boghossian, N., Geraci, M., Erika, E., & Horbar, J. D. (2018).
In-hospital outcomes in large for gestational age infants at 22-
29 weeks of gestation. The Journal of Pediatrics, 198, 174-180.
Elton, J., & O'Riordan, A. (2016). Healthcare disrupted: Next
generation business models and strategies. John Wiley & Sons.
Enrique, H., Montoya, I., & Yohandy, F. (2019). Focusing on
Amputation Prevention in a Challenging PAD Anatomical
Subset. VASCULAR DISEASE MANAGEMENT, 16 (5), E63-
E68.
Hazel, D., & Kussel, R. (2019). A role for structured telephone
clinics in pediatric gastroenterology: reflections, lessons, and
patient feedback. BMJ open gastroenterology, 6 (1), e000245.
Omachonu, V. (2018). Healthcare Value Proposition: Creating a
Culture of Excellence in Patient Experience. Productivity Press.
Rosen, J., Lane, R. S., Martinez, J. M., Tashiro, J., Wagenaar,
A. E., & Sola, J. E. (2017). Success and safety of endoscopic
retrograde cholangiopancreatography in children. Journal of
pediatric surgery, 52 (7), 1148-1151.
Raw DataFinal GPAs of the Graduating Class of 2017 and
2018.Student NameGraduation YearGPAMajorRe-coded
GPA2017259BehSciLO2.59Instructions:2018340GeoSci3.401)
10. Notice the re-coded GPA column (in yellow), converting to the
appropriate data format (i.e. on a typical 0 to 4 scale).
2018213MSS2.132) Check the next Worksheet, "Pivot Table"
for a Pivot Table that was previously created for you. (Using
"Insert… Pivot
Table…")2018317Management3.172017323SysEngr3.23Questio
ns:2018283Management2.83A) Find the average GPA for each
Major for the combined year groups, sorted by Major. Copy
this as VALUES into blank columns to the
right.2018355AeroEngr3.55B) Sort the results by GPA (for both
Graduating Classes combined), highest-to-lowest. Copy this
into blank column farther to the right.2018356Economics3.56C)
Find the average GPA for each Major in the 2017 and 2018
Graduating Class in separate columns, sorted by Major. Copy
this as TEXT into blank columns to the
right.2018314AeroEngr3.14D) Change the Values displayed
from AVERAGE GPA to COUNT. Copy the 2017 and 2018
results to new
columns.2018264Management2.642018243Management2.43Deci
sions:2017334BehSci3.341) Which students perform the best?
Worst?2017385Physics3.852) Is there a trend in average Class
GPA over time?2017250PolSci2.503) Are any degree programs
significant rising or falling over time?2018223BehSci2.234)
Are any degree programs growing significantly? decreasing
significantly?2018345CivEngr3.452018320SysEngr3.202017248
BehSci2.482017262SysEngr2.622017268Meteor2.682017251Co
mpSciCW2.512017285AeroEngr2.852018351AeroEngr3.512018
323BehSci3.232017331BehSci3.312017348Biology3.482018260
CivEngr2.602018334CompSciCW3.342018267PolSci2.6720172
64Management2.642018347AstroEngr3.472018284ElEngr2.842
017224Management2.242017320MatChem3.202017337History
Mil3.372017372Biology3.722018252Biology2.522017374CivEn
gr3.742018258Economics2.582018297CompEngr2.972017238Ec
onomics2.382018326MechEngr3.262017258CivEngr2.58201739
0BioChem3.902017331CivEngr3.312018293SysEngr2.93201833
2BioChem3.322018328CompEngr3.282017298SysEngr2.982017
19. 65SocSci2.652018332MechEngr3.322017255Management2.5520
17267LegalStu2.672017290Economics2.902018333Biology3.33
2018269Management2.692017292Management2.922018307Econ
omics3.072018252PolSci2.522017319Economics3.192017289Ec
onomics2.892018234Management2.342017294Management2.94
2017267Management2.672017347MechEngr3.472018393ElEngr
3.93
Pivot TablePivot Table Created from "Raw Data" of 2017 and
2018 Graduating Classes.HELP: Click anywhere in the Pivot
Table to open the PivotTable Tools menu. Drag available
data fields into FILTERS, ROWS, COLUMNS or VALUES.
Use the drop-down menus to change VALUE FIELD SETTING
such as AVERAGE, SUM, COUNT, etc. Use the Row Labels
drop-down menu to FILTER or SORT the data fields.NOTE -- if
your original data changes, you MUST refresh the Pivot Table
to update it ! This does NOT happen automatically. Right-
click on Pivot Table and select REFRESH.PASTE answer to
Question A here.PASTE answer to Question B here.PASTE
answer to Question C here.PASTE answer to Question D
here.Row LabelsAverage of Re-coded
GPAAeroEngr3.26MAJORAverage of Re-coded
GPAMAJORAverage of Re-coded GPAMAJOR20172018Grand
TotalMAJOR20172018Grand
TotalAstroEngr3.43BachSci2.15BasSci2.77BehSci2.97BehSciH
F2.76BehSciLO2.82BioChem3.22Biology3.13Chemistry3.16Civ
Engr3.01CompEngr3.09CompSci2.86CompSciCW2.94Economic
s3.03ElEngr3.25English2.97EnvEngr2.85FAS-Geo3.01FAS-
Hist3.16FAS-MSS3.43FAS-
PolSci2.79GenEngr3.09GeoSci3.07History3.00HistoryInt2.82Hi
storyMil3.07Humanities2.98LegalStu2.99Management2.73MatC
hem3.38Math3.65MathApp3.26MechEngr3.25Meteor3.21MSS2.
86OpsRsch3.25Physics3.12PolSci2.99SocSci2.27SpaceOps2.55
SysEngr2.91(blank)Grand Total2.98