To attract their audience for a film, the document discusses using Facebook, Twitter, and Snapchat pages to provide information on screenings and online/DVD sales. It also describes using a Facebook page for reviews to gain feedback. To aid distribution, the document recommends using cheap advertising and eye-catching posters placed in busy areas, as well as creating surveys to determine the best distribution method. Furthermore, an action-packed trailer would play on Facebook and before YouTube videos. To address the audience, feedback from questionnaires and surveys would be reviewed to understand needs and make adjustments, such as adding a female antagonist to attract more female viewers.