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CROWDFUNDING REWARDS ANALYSIS
EFFECTIVE AND INEFFECTIVE REWARDS
SAM TOBON
CROWDFUNDING PROJECTS I WILL BE ANALYZING
Likes
 Send Celidh to Rainbow School
 Help 20 schools in BC access
empowerment programs
Dislikes
 I want my education life to
continue...
 Self Organized Empowerment
Spaces in East Africa
SEND CELIDH TO
RAINBOW SCHOOL
SEND CELIDH TO HER DREAM
HAIRSTYLIST’S WORKSHOP.
SEND CELIDH TO RAINBOW SCHOOL
 Link: https://www.indiegogo.com/projects/send-
celidh-to-rainbow-school-hair/x/18034482#/
 Focus: Education
 Funding goal: $1,700 CAD
 Actual achieved: $1,970
 Type of entrepreneurship: Social
WHAT MADE THIS PROJECT SUCCESSFUL
 The rewards are original. Its not your usual
reward of a t shirt or a mug but she is willing to
write you a song or have a room consultation.
 Her talents were very related to the rewards.
She used her skills in hair dying to make the
rewards more desirable.
 There was a large amount of options to pick
from in the rewards. So you have the
opportunity to check the different rewards
before you donated.
I WANT TO MY EDUCATION LIFE TO CONTINUE …
 Help Said pay for his education by donating!
I WANT MY EDUCATION LIFE TO CONTINUE...
 Link: https://www.indiegogo.com/projects/i-
want-my-education-life-to-continue-school-
help/x/18034482#/
 Focus: Education
 Funding goal: $50,000
 Actual achieved: $0
 Type of entrepreneurship: Social
WHAT MADE THIS PROJECT UNSUCCESSFUL
 There was no variety: All the rewards were basically the same thing.
 There was only three available rewards,
 They weren’t actually rewards, so no one is getting anything out of donating. There were zero items
included, which people will not be interested.
HELP 20 SCHOOLS IN
BC ACCESS
EMPOWERMENT
PROGRAMS
 Help schools in British
Columbia learn about
sex in safe, fun ways
with experienced
professionals
HELP 20 SCHOOLS IN BC ACCESS EMPOWERMENT PROGRAMS
 Link: https://www.indiegogo.com/projects/help-
20-schools-in-bc-access-empowerment-
programs-kids-education/x/18034482#/
 Focus: Education
 Funding goal: $20,000
 Actual achieved: $16,099 (They still have a month
left in the campaign.)
 Type of entrepreneurship: Social
WHAT MADE THIS PROJECT SUCCESSFUL
 This project opened today (1st March) and has almost
reached its goal because it is something that people
want their kids to receive. They want good education,
and they want someone good to teach it to them.
 The rewards get you involved with Saleema Noon
(the educator) and with the content the kids will be
taught (sex education) by being rewarded materials
that discuss the topic.
 The rewards are totally related to the project, are
original.
SELF ORGANIZED EMPOWERMENT SPACES IN EAST AFRICA
 Link: https://www.indiegogo.com/projects/self-
organized-empowerment-spaces-in-east-africa-
education-youth/x/18034482#/
 Focus: Education
 Funding goal: € 20,000
 Actual achieved: €1,175
 Type of entrepreneurship: Social
WHAT MADE THIS PROJECT UNSUCCESSFUL
 The rewards were not unique, it was just a t shirt and
postcard.
 Not a lot of rewards were offered, so it doesn’t show
the teams proffesionalism/ creativity.
 The €300 prize was not very clear, so it is easy to lose
interest when most big donations are what help the
fundraising goal achievable.
LINKS
 https://pixabay.com/en/woman-hair-drying-girl-female-586185/
 https://pixabay.com/en/pink-hair-hairstyle-women-1450045/
 https://pixabay.com/en/young-people-woman-isolated-3061652/
 https://pixabay.com/en/businessman-thumbs-up-success-hand-2056022/
 https://pixabay.com/en/back-to-school-abc-training-2629361/
 https://pixabay.com/en/boy-girl-hand-in-hand-kids-school-160168/
 https://pixabay.com/en/geometry-mathematics-cube-1044090/
 https://pixabay.com/en/thinking-young-woman-portrait-3082823/
 https://pixabay.com/en/team-spirit-cohesion-together-2447163/

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Rewards

  • 1. CROWDFUNDING REWARDS ANALYSIS EFFECTIVE AND INEFFECTIVE REWARDS SAM TOBON
  • 2. CROWDFUNDING PROJECTS I WILL BE ANALYZING Likes  Send Celidh to Rainbow School  Help 20 schools in BC access empowerment programs Dislikes  I want my education life to continue...  Self Organized Empowerment Spaces in East Africa
  • 3. SEND CELIDH TO RAINBOW SCHOOL SEND CELIDH TO HER DREAM HAIRSTYLIST’S WORKSHOP.
  • 4. SEND CELIDH TO RAINBOW SCHOOL  Link: https://www.indiegogo.com/projects/send- celidh-to-rainbow-school-hair/x/18034482#/  Focus: Education  Funding goal: $1,700 CAD  Actual achieved: $1,970  Type of entrepreneurship: Social
  • 5. WHAT MADE THIS PROJECT SUCCESSFUL  The rewards are original. Its not your usual reward of a t shirt or a mug but she is willing to write you a song or have a room consultation.  Her talents were very related to the rewards. She used her skills in hair dying to make the rewards more desirable.  There was a large amount of options to pick from in the rewards. So you have the opportunity to check the different rewards before you donated.
  • 6. I WANT TO MY EDUCATION LIFE TO CONTINUE …  Help Said pay for his education by donating!
  • 7. I WANT MY EDUCATION LIFE TO CONTINUE...  Link: https://www.indiegogo.com/projects/i- want-my-education-life-to-continue-school- help/x/18034482#/  Focus: Education  Funding goal: $50,000  Actual achieved: $0  Type of entrepreneurship: Social
  • 8. WHAT MADE THIS PROJECT UNSUCCESSFUL  There was no variety: All the rewards were basically the same thing.  There was only three available rewards,  They weren’t actually rewards, so no one is getting anything out of donating. There were zero items included, which people will not be interested.
  • 9. HELP 20 SCHOOLS IN BC ACCESS EMPOWERMENT PROGRAMS  Help schools in British Columbia learn about sex in safe, fun ways with experienced professionals
  • 10. HELP 20 SCHOOLS IN BC ACCESS EMPOWERMENT PROGRAMS  Link: https://www.indiegogo.com/projects/help- 20-schools-in-bc-access-empowerment- programs-kids-education/x/18034482#/  Focus: Education  Funding goal: $20,000  Actual achieved: $16,099 (They still have a month left in the campaign.)  Type of entrepreneurship: Social
  • 11. WHAT MADE THIS PROJECT SUCCESSFUL  This project opened today (1st March) and has almost reached its goal because it is something that people want their kids to receive. They want good education, and they want someone good to teach it to them.  The rewards get you involved with Saleema Noon (the educator) and with the content the kids will be taught (sex education) by being rewarded materials that discuss the topic.  The rewards are totally related to the project, are original.
  • 12. SELF ORGANIZED EMPOWERMENT SPACES IN EAST AFRICA  Link: https://www.indiegogo.com/projects/self- organized-empowerment-spaces-in-east-africa- education-youth/x/18034482#/  Focus: Education  Funding goal: € 20,000  Actual achieved: €1,175  Type of entrepreneurship: Social
  • 13. WHAT MADE THIS PROJECT UNSUCCESSFUL  The rewards were not unique, it was just a t shirt and postcard.  Not a lot of rewards were offered, so it doesn’t show the teams proffesionalism/ creativity.  The €300 prize was not very clear, so it is easy to lose interest when most big donations are what help the fundraising goal achievable.
  • 14. LINKS  https://pixabay.com/en/woman-hair-drying-girl-female-586185/  https://pixabay.com/en/pink-hair-hairstyle-women-1450045/  https://pixabay.com/en/young-people-woman-isolated-3061652/  https://pixabay.com/en/businessman-thumbs-up-success-hand-2056022/  https://pixabay.com/en/back-to-school-abc-training-2629361/  https://pixabay.com/en/boy-girl-hand-in-hand-kids-school-160168/  https://pixabay.com/en/geometry-mathematics-cube-1044090/  https://pixabay.com/en/thinking-young-woman-portrait-3082823/  https://pixabay.com/en/team-spirit-cohesion-together-2447163/