2. FRANKIE THE FRESHMAN
BACKGROUND:
• HIGH SCHOOL VALEDICTORIAN
• FINANCIAL ACCOUNTING MAJOR
• BOTH PARENTS WERE GATORS
DEMOGRAPHICS:
• SKEWS MALE
• AGE 17-18
• STUDENT: NO INCOME
• SUBURBAN HOMETOWN
IDENTIFIERS:
• VERY SCHOOL SPIRITED/GATOR FOOTBALL FAN
• TRIES TO FIND FUN THINGS TO DO IN GAINESVILLE
3. FRANKIE THE FRESHMAN
GOALS
• GET GOOD GRADES
• TAKE ADVANTAGE OF PROFESSIONAL OPPORTUNITIES
• EXPERIENCE SOCIAL LIFE AS A GATOR
CHALLENGES
• I DON’T KNOW WHERE/HOW TO MEET PEOPLE
• ADJUSTING TO COLLEGE COURSE WORK
• TIME MANAGEMENT
HOW WE HELP:
• PROVIDE READILY AVAILABLE RESOURCES TO STUDENTS THAT ASSIST WITH ADJUSTING, ACADEMICS, AND SOCIAL
LIFE
4. FRANKIE THE FRESHMAN
REAL QUOTES:
• “WHAT IS A GOOD PLACE TO MAKE FRIENDS?”
• “I DIDN’T EVEN HAVE TO STUDY IN HIGH SCHOOL, BUT I ACTUALLY HAVETO IN COLLEGE.”
COMMON OBJECTIONS
• I GET SO NERVOUS MEETING NEW PEOPLE
• I DON’T WANT TO GO ANYWHERE ALONE
• I DON’T KNOW HOW TO LEARN HOW TO STUDY
5. FRANKIE THE FRESHMAN
MARKETING MESSAGE
• SUPPORTIVE & WELCOMING NETWORK TO ASSIST WITH ACADEMICS, CAREERDEVELOPMENT, & WELLNESS
ELEVATOR PITCH
• HERE AT THE UNIVERSITY OF FLORIDA YOU CAN EXPECT A SUPPORTIVE NETWORK WHERE WE PROVIDE
SEVERAL PROGRAMS FOR STUDENTS, WHETHER IT BE ACADEMICS, CAREER DEVELOPMENT OR WELLNESS, UF IS
THERE TO LEND A HELPING HAND. E.G. OFFICE OF ACADEMIC SUPPORT (OAS), CAREER RESOURCE CENTER (CRC),
AND THE COUNSELING AND WELLNESS CENTER (ASPIRE)