ESL Public Campaigns and multimodality

1. Marketing and
public
campaigns
Aula 04
3Bim
2º Ano
Teacher Glauber

2. clever interesting funny inspiring eye-catching
powerful humorous shocking informative sexy
What makes a good advertisement? Use
some of the words below. Try to explain
their meaning.

3. Are there any types of advertising which you might find
offensive? Do you think that the advertisement practices
below are acceptable?
Using children in advertisements
Promotiong alcohol on TV
Using nudity in advertisements
Comparing your products to the competitor´s products

4. Which of the following statements do you agree with?
1. People remember advertisements, not the products.
2. Advertising has a bad influence on children or teenagers. Because of
its persuasive power, advertising should be controlled to prevent
misleading information or unethical campaigns.
3. Advertising is a form of art.
4. Persuasive advertising convinces consumers that a product can solve
a need or improve their life in some way.
5. It’s an investment of time, resources, and of course, money.
6. It must be original and creative
7. At its core, advertising is a form of communication that aims to publicize
a product or service and encourage sales. It’s promotional.
8. Effective advertising in today’s world requires highly targeted and
segmented audiences.
9. effective advertising stands out from the competition by using
unexpected formats and resources
10. Truly great ads stay consistent to the core of the brand and the values
associated with it.

6. There's something I need to tell you.
This relationship isn't working, it isn’t good for me!
I'm breaking up with you.
IT'S NOT ME. IT'S YOU.
I became dependent on you.
And you were always there for me, even when I was at my worst.
But I didn't realize the damage you were doing!
You created a toxic environment!
Not just for me, but others too.
You're suffocating me. We're just no longer compatible.
Also, there's one more thing: I met someone else.
I'm respected in public, I'm making friends, I feel like I can believe again.
That's how I deserve to be treated!
… and it's a healthy relationship.
IT'S NOT ME. IT'S YOU: are you ready to break up?

7. • In this short film, Sandra, the
protagonist, realizes that she is in
a toxic relationship with ______
and that it is time to break up.
Although, it was hard to break up
with ______, Sandra quickly finds
a new love with ________ that
makes ________.

8. PSA (Anúncio de serviço público)
• A public service announcement (PSA) is a message in the
public interest disseminated by the media without charge to
raise public awareness and change behavior.
It's not me, it's you
#CleanSeas

9. https://www.youtube.com/watch?v=MBc8nESSzf0

10. •In this short film, the protagonist, Sandra
realizes that she is in a toxic relationship
with single-use plastic and that it is time
to break up. Although, it was hard to
break up with plastic, Sandra quickly
finds a new love with sustainable eco-
friendly alternatives that make the world
a better place.

11. Your turn!
Think of a product (or a problem) and create a
catchy-phrase (Slogan). Make sure that message is
clear. Grab your audience's attention. You might
use visual effects, an emotional response, humor,
or surprise to catch your target audience

12. Emotional responses