Social Media Marketing
For Enactus SFE

@KareemSamara
Marketing can be annoying,
but it can be meaningful as well.
It can make you broke,
or make you the new Google.
PS: Don’t ...
Do you Love/Hate Marketing?
I Hate
Marketing
I love Marketing
What are the
3 Eras
of Marketing?
Product Centric.
Customer
Centric.
Culture Influence
In another words
The “Story”
of bakers & his customer.
The Baker was in a small village.
The Baker had a personal relationship.
Have a daily Dialogue.
It was a Special Experienc...
The bakery turned into a factory,
the village became a city.
the factory had no relationship, no
dialogue & there was no e...
Now Marketing goes back to basics.
big brands behave like little bakeries.
they initiate personal relationships & start
di...
Where does
Social Media
fit in the
Marketing Mix
Business Mission

Business Goals

Start
Here

Marketing Goals

Social Media
Goals
Social
Media
Tactic

NOT
Here
Who are your
COMPETITORS
on Social Media?
Do you want to
Reach
many people as much as you
can?
Do you want to get
Engagements
as much as you can?
What is your Main GOAL from
Social Media?
The Goal is NOT to be Good at
Social Media

The Goal is to be Good at
Business Because of Social Media
How to promote your events?
Include a Clear Call to Action in event Info.
Get Your Presenters Involved.
Offer a Sneak Peek.
Do a Countdown.
Promote ea...
One More Thing
Luck is an attitude.
Thanks
Kareem Samara
Founder & Community Manager
FB.com/SBKits
Me@KareemSamara.com
Social Media Marketing for Enactus SFE
Social Media Marketing for Enactus SFE
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Social Media Marketing for Enactus SFE

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Social Media Marketing for Enactus SFE
Marketing can be annoying, but it can be meaningful as well.
It can make you broke, or make you the new Google.
Do you Love/Hate Marketing?
What are the 3 Eras of Marketing?
Product Centric.
Customer Centric.
Culture Influence
Where does Social Media fit in the Marketing Mix
Who are your COMPETITORS on Social Media?
Do you want to Reach many people as much as you can?
Do you want to get Engagements as much as you can?What is your Main GOAL from Social Media?
The Goal is NOT to be Good at Social Media The Goal is to be Good at Business Because of Social Media
How to promote your events?
Include a Clear Call to Action in event Info.
Get Your Presenters Involved.
Offer a Sneak Peek.
Do a Countdown.
Promote early until The VERY END.
Provide customer support.
Ask for the feedback.
One More Thing
Luck is an attitude.
وَقُلْ رَبِّي زِدْنِي عِلْماً

Enactus SFE is one of Shoubra Faculty of Engineering Activities.
Enactus, formerly known as SIFE is an international non-profit organization preparing the next generation of entrepreneurs and business leaders to create a better world for everyone.

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Social Media Marketing for Enactus SFE

  1. 1. Social Media Marketing For Enactus SFE @KareemSamara
  2. 2. Marketing can be annoying, but it can be meaningful as well. It can make you broke, or make you the new Google. PS: Don’t try to be Evil.
  3. 3. Do you Love/Hate Marketing?
  4. 4. I Hate Marketing
  5. 5. I love Marketing
  6. 6. What are the 3 Eras of Marketing?
  7. 7. Product Centric.
  8. 8. Customer Centric.
  9. 9. Culture Influence
  10. 10. In another words The “Story” of bakers & his customer.
  11. 11. The Baker was in a small village. The Baker had a personal relationship. Have a daily Dialogue. It was a Special Experience to Visit.
  12. 12. The bakery turned into a factory, the village became a city. the factory had no relationship, no dialogue & there was no experience. with its customers.
  13. 13. Now Marketing goes back to basics. big brands behave like little bakeries. they initiate personal relationships & start dialogues with their customers. They do not only offer products, but brand experiences as well.
  14. 14. Where does Social Media fit in the Marketing Mix
  15. 15. Business Mission Business Goals Start Here Marketing Goals Social Media Goals Social Media Tactic NOT Here
  16. 16. Who are your COMPETITORS on Social Media?
  17. 17. Do you want to Reach many people as much as you can?
  18. 18. Do you want to get Engagements as much as you can?
  19. 19. What is your Main GOAL from Social Media?
  20. 20. The Goal is NOT to be Good at Social Media The Goal is to be Good at Business Because of Social Media
  21. 21. How to promote your events?
  22. 22. Include a Clear Call to Action in event Info. Get Your Presenters Involved. Offer a Sneak Peek. Do a Countdown. Promote early until The VERY END. Provide customer support. Ask for the feedback.
  23. 23. One More Thing
  24. 24. Luck is an attitude.
  25. 25. Thanks Kareem Samara Founder & Community Manager FB.com/SBKits Me@KareemSamara.com

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