2014 Lean Startup & Customer Persona by Mike Reiner
QA Insider October 11 2014
1. 10.11.14 DCC TCC Tele Total
Evaluations 237 358 509 1104
Callswith
NoAlerts
141 208 212 561
%ofNoAlertsto
Evaluations
76.4% 58.1% 41.7% 50.8%
#OfAlerts 96 150 297 543
%ofAlertsto
Evaluations
40.5% 41.9% 58.3% 49.2%
Escalations 5 12 16 33
The Good,
The Bad, and
The Quality!
Week Ending October 11, 2014
QA Insider
Did You Know?
What happens to plants?
Plants use sunlight to create nutrients and feed
themselves, keeping their green color. As the
days become shorter and plants get less sun-
shine, they stop producing those nutrients and
display a different color. Yellow and oranges sit
below the green all the time and red and brown
are made from wastes and nutrients trapped in
them.
Tips to Make Killer Sales Calls!
“Do you have sales-call reluctance?” Connie Kadansky asks me
point-blank.
“Um...” I trail off. She’s a sales coach at Sales Call Reluctance
with 20 years’ experience. I’m supposed to be interviewing her.
But somehow I’ve let slip that I’d rather have my teeth drilled
than pitch total strangers over the phone.
If you feel the same way, you might take heart from Kadansky’s
tips for making effective sales calls, even if picking up the
phone takes you outside your comfort zone. I plan on giving
them a try. (If you do, too, let me know how it goes.)
1. Face it, you’re a salesperson. Just like everyone else.
“So many people resist the fact that they are salespeople,”
Kadansky says. “They’ve had experience with salespeople who
were less than professional.” If you think about it, she says, a
salesperson is someone who solves problems for a profit. Look
at it that way, and just about everyone you know is in sales.
2. Believe in your own value.
You have value as an individual, and the product or service
you’re selling creates great value as well when matched with
the right customer. “When people are convinced of their value,
they’re unstoppable,” Kadansky says. “If someone on the other
end is discourteous or not receptive, it doesn’t faze them.” (If
you don’t believe what you’re selling has real value, you should
be selling something else.)
3. Use a client-focused script.
The script should focus on the client, not on you, Kadansky
says. “Many companies similar to yours count on me to... fill in
the blank,” she says.
http://www.inc.com/minda-zetlin/how-to-make-killer-sales-calls-even-if-you-dread-them.html