Building the business case and execution plan for driving performance via the use of social computing constructs and technologies

1. @olivermarks | @sameerpatel
www.enterprise2strategy.com
Selling the Case for Accelerating Business Performance
with Enterprise Collaboration
and 2.0 Technologies
Enterprise 2.0 Conference, November, 2009
@olivermarks | @sameerpatel | www.enterprise2strategy.com

2. Agenda
 Objectives
 An Enterprise 2.0 Strategic Journey:
from Inception to Execution Planning to
Launch
 Panel: The easy and not so easy questions
 Presentation: How to Launch
 Q&A
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

3. Your Objectives

4. Transition from
pontification to
real world
discussions
Objectives
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

5. Be prepared for
both the basics
and the most
skeptical
questions, as
you prepare to
sell the
business case
and get budget
[Need Image]
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
Objectives

6. Mitigate Risk
and Adoption
Trouble spots,
Upfront
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
Objectives

7. Learn what it
takes to really
launch….and
land,
successfully
[Need Image]
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
Objectives

8. An Enterprise 2.0 Strategic Journey:
from Inception to Launch

9. An Enterprise 2.0 Strategic Journey:
from Inception to Launch
Designing the Executive Pitch
 Realistic Business Value Propositions
 What’s In It For Me?
 Politics & Culture
 Requirements Gathering
 Contextual Framing
 Governance, Risk Mgmt, Compliance
 Legal
 Scoping Out Vendor Options
 Making the Transition: Switch Costs
 Expect The Unexpected
 Vendor Panel Discussion
Execution Planning
Requirements Gathering
Scoping Out Vendor Options
Pragmatic Planning
Understanding Scale
Mitigating risk from the get go
Getting Executives on Board
 Requirements Gathering
 Elements of a winning proposal to
management
 The Pitch
Launch
Requirements Gathering
Launch Strategy
Presentation by Bev Penn U
Going Live
Driving Adoption
Develop and Deploy
The Big Idea

10. The Big Idea
The Big Idea
Designing the
Executive Pitch
Getting Executives on
board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

11. Designing the Executive Pitch
 Realistic Business Value Propositions
 What’s In It For Me?
 Politics & Culture
 Business Requirements Overview
 Governance, risk management, & compliance
(GRC)
 Legal Concerns
 Contextual Framing for Management
 High Level Vendor Landscape Analysis
 Making the Transition: Switch Costs
 Expect The Unexpected
 Vendor Panel Discussion
The Big Idea
Designing the
Executive Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

12. Getting Executives on Board
Panel: Be Ready for the
Obvious….and the Curve Balls
- Chris McGrath, ThoughtFarmer
- Scott Schnaars, Socialtext
- Tom Kuegler, PBWORKS
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
The Big Idea
Designing the
Executive Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond

13. Getting Executives on Board
 Requirements Gathering
 Elements of a winning
proposal to management
 The Internal Pitch
The Big Idea
Designing the
Executive Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

14. Execution Planning
 Requirements Definition
 Mitigating Risk From the
Get Go
 Metrics
 Scoping Out Vendor
Options
 Pragmatic Planning
 Understanding Scale
The Big Idea
Designing the Executive
Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

15. Launch & Beyond
 Requirements Gathering
 Launch Strategy
 How Penn State Did It
 Going Live
 Driving Adoption
The Big Idea
Designing the Executive
Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

16. Launch & Beyond
How Penn State did it:
A Presentation by Bevin
Hernandez
The Big Idea
Designing the Executive
Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

17. Launch & Beyond
 Requirements Gathering
 Launch Strategy
 How Penn State did it:
Presentation by Bev
 Going Live
 Driving Usage
The Big Idea
Designing the Executive
Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy

18. An Enterprise 2.0 Strategic Journey:
from Inception to Launch
Closing Thoughts….
Sameer Patel
Twitter: @sameerpatel
Email: sameer.a.patel@gmail.com
Blog: http://www.pretzellogic.org
Oliver Marks
Twitter: @olivermarks
Email: om@olivermarks.com
Blog: http://blogs.zdnet.com/collaboration
www.enterprise2strategy.com