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Crowd funding meetup oct-28

Meetup presentation Oct 28 in Munich Werk1
Crowdfunding, more than raising some funds.

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Crowd funding meetup oct-28

  1. 1. © Copyright S3 Academy 2014#S3Accel S3 Accelerator Crowdfunding #S3Accel GOTOSTARTUPS#Go2Startups Meetup Munich Oct 28
  2. 2. 2© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Perks vs. Equity Approx. 100 platforms Indiegogo and Kickstarter dominating
  3. 3. 3© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Crowd Funding has a huge potential
  4. 4. 4© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Incremental market exposure New ambitious users / fans Gives you additional market validation Large number of paying users Attention with professional investors Top 5 reasons for crowdfunding
  5. 5. 5© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel 5 crowd funding risks If the campaign fails It disappoints current users It sets a red flag for future investors It was a huge waste of time (If you focused 100% on the campaign which you need to succeed) It may cause employees to leave It may turn off new users
  6. 6. © Copyright S3 Academy 2014#S3Accel Planning Is Everything
  7. 7. 7© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Same key stats from Indiegogo CEO Having a video, will raise 114% more money. The magic number of perks seems to be 3-8. Successful campaigns cross their target on Day 36. Updates every 5 days or less raises 4x the amount Most baker come from email, Facebook and Twitter * When raising 25% in the first week, you get 5x the money Average contribution size is around $70 Teams of 4+ raise 70% more than only one person
  8. 8. 8© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel “Most baker come from email, Facebook and Twitter” If you are not online You get access to < 30% of the potential You won’t reach your goal But also - you can’t reach your market And - you can’t go global No reason why it should be different after you received investor money You will burn through massive marketing $ And still - you will not make it
  9. 9. © Copyright S3 Academy 2014#S3Accel accelerating connection building Imagine you share something online and viewers would visit all your profiles and connect with you. Crowdfunding ends Nov 24
  10. 10. 10© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel An existing software product Raising money for UI/UX overhaul and added features Raising $ 15,000 Perks include premium version, t-shirts, creators guild, and other perks Target audience are people seeking to grow connections appearoo.com/yourname appearoo.com/AxelS
  11. 11. 11© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Example 180 Line Items – 2 months + 45 days Prep time line – who what when Resource tab – what we need Campaign tab – who what when Key things to perfect Have your story down Video Creation Prepare the market with your current users and advocates Lucrative perks for the bakers Press & Media
  12. 12. 12© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 Get funding for your own product “If there is no crowd to fund it It’s no business worth doing”
  13. 13. 13© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Making € 100,000 in 45 days It will consume you and your entire team Without a plan you won’t make it Your network (again) your most important asset Making € 100,000 in 45 days - @ zero equity worth every conceivable effort
  14. 14. © Copyright S3 Academy 2014#S3Accel Make it happen 
  15. 15. 15© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel New Accelerator Program Fall 2014 Traction Development – plus crowd funding Program start Nov 24 Product – Market – Fit, readiness, viral marketing Target audience building online 8 weeks preparation – for raising $100,000+ Gaining market validation Getting paying customers Growing traction Followed by equity based crowd funding
  16. 16. © Copyright S3 Academy 2014#S3Accel Questions
  17. 17. 17© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel © 2014, S3 Accelerator. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Society3 Group Inc. All materials contained herein are the property of the Societ3 Group Inc. and may only be used, by an enrolled student for his or her own educational benefit. S3 Accelerator, a Society3 organization | 201 Mission St, S1200 | San Francisco, CA 94105 | (650) 384-0057 +1 (650) 384-0057 appearoo.com/AxelS S3Accelerator.com Online presences: http://appearoo.com/society3 Thank You

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  • Society3

    Nov. 3, 2014
  • jjaviernavas

    Nov. 4, 2014

Meetup presentation Oct 28 in Munich Werk1 Crowdfunding, more than raising some funds.

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