In this presentation from the UX strategy Summit, I describe the process of how and why the modular design layout was created for the NCAA. What the process was an how it impacted the team working on NCAA

1. WINNING WITH
CONTENT
the NCAA.com redesign story
Klemens Wengert
klemens.wengert@turner.com | @kwengert1

2. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
ON THE
SHOULDERS
OF GIANTS

3. Klemens Wengert
klemens.wengert@turner.com | @kwengert1 photo by mr.TinDC flickr
BUT FIRST, A WORD
FROM LEGAL

4. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
AGENDA
• Definition of UX Strategy
• The NCAA Example & Solution
• Accelerating the Innovation of Your Team
• Key Take Aways
• Q+A

5. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
UX STRATEGY?
A Process of Aligning the User Experience to the
Business Strategy

6. Klemens Wengert
klemens.wengert@turner.com | @kwengert1

7. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SMART BUSINESS GOALS
• Simple
• Measurable
• Attainable
• Relevant
• Tim Bound

8. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SEASONS
CHAMPIONSHIPS
DIVISIONS

9. FLEXIBILITY
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SOLVE FOR

10. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
150x300
300x300 300x600 300x900
600x600 600x900
900x1200
900x900
150x
150
TILE SIZES

11. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES

12. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES

13. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES

14. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES

15. Klemens Wengert
klemens.wengert@turner.com | @kwengert1

16. Klemens Wengert
klemens.wengert@turner.com | @kwengert1

17. Klemens Wengert
klemens.wengert@turner.com | @kwengert1

18. Klemens Wengert
klemens.wengert@turner.com | @kwengert1

19. ACCELERATE
INNOVATION
Klemens Wengert
klemens.wengert@turner.com | @kwengert1

20. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
WHY IS THIS IMPORTANT?

21. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
KEY TAKE AWAY
Think content first to future proof
Modular content increases team velocity
Control the system not the usage

22. Klemens Wengert
klemens.wengert@turner.com | @kwengert1
THANK YOU
Klemens Wengert
klemens.wengert@turner.com | @kwengert1